The journey from 1M to 100M+ downloads of our mobile app
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The journey to 100,000,000 downloads
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As presented at the Israel Mobile Summit 2014 by: Yuval Ben-Itzhak, AVG http://www.israelmobilesummit.com
Transcript of The journey from 1M to 100M+ downloads of our mobile app
The journey to 100,000,000 downloads
The slow computer Personal computer
-75%
-87%
-50%
Range: 100,000,000 - 500,000,000 Range: 50,000,000 - 100,000,000
2012
14 Apps in total
0
20
40
60
80
100
120
140
160
180
4.8 4.7 4.6 4.5 4.4 4.3 4.2 4.1 4 3.9 3.8 3.7 3.6 3.5 3.4 3.3 3.2 3.1
2014Number of Apps per rating group having 10m-100m installs
137 Apps in total (x10 since 2012)
Download Range #Apps
50m-100m 64
100m-500m 63
500m-1b 8
>1b 2
2011
x2 Downloads x3 Purchases
2012
December 2012
50,000,000 downloads
Antivirus
10,000,000 downloads in 12 months
Antivirus
AVG Confidential19
Mobile/Tablet
PC
Mac
Protection Performance Privacy
Mobile/Tablet
PC
Mac
Services Today
5 takeaways
1. Big changes show signals in the markets
2. Use a common term when you name your app & maintain high rating by your users
3. Measure everything about your users and App usage, use data-driven UI/UX design
4. Make a compelling product portfolio, don’t just invest in one App
5. Control the traffic to your App, cross offer from the portfolio
