Bangkok Entrepreneurs Entrepreneur, Ecommerce, Trends By Paul Srivorakul | Bangkok Sept 2012

Strong Language and Nudity

Our world is now truly mobile, social, searchable, addressable and interactive, and illuminated by data that can be collected and applied across all marketing functions

– GroupM

Background

Content Management Systems (CMS) Content creation, content curate, sourcing, freelance management, and syndication, XML feeds

Content Experience:

Built Content Companies:

Featured Partnerships:

Built Ecommerce Companies:

Dailydeals, ecommerce, retail, travel, payment gateways, delivery, sourcing, analytics, business intelligence, Yield management, Sales, Customer Service

Ecommerce Experience:

Featured Clients:

Built Advertising Companies:

Full Service Digital Agency, Social Media Agency Adnetwork: Strategy, Design, Social, Production, Dashboard Reporting, Targeting, Analytics

Advertising Experience:

Featured Clients:

The Internet Entrepreneur

I will share my insight and experience as an entrepreneur, investor, & consumer

Starting up in S.E. Asia (web 1.0 - 3.0)

1.0: Must still educate local businesses and brands about “the basics”

3.0: Demanding Local consumers expect web & mobile UI/UX that have global standards

2.0: Learn to leapfrog - Private Sales and

order fulfillment - Banner ads vs

floating ads

Online to offline models are defensible

- Barriers to entry (On the ground relationships)

- Not only tech (Global platforms turn ON local Lang.)

- Valuable to investors (Local, Regional, Global)

- Localize, Manualization, and Monetize

Customer Acquisition/Validation on FB

Practiced 100’s of jump shots a day in the offseason. “It was hard work that made him a legend” – Phil Jackson

Begins sending emails at 4:30am and use to hold staff meetings on sun to prepare for mondays

Put in 130 hour weeks at Google, by sleeping under her desk and being "strategic" about her showers.

Create value by doing what is Hard!

Work your ass off!

What is the hardest thing you’ve done?

Door-to-door Sales

Lawsuits

Theft

Expansion

Boardroom Battles & Downsizing

“If you’re not nervous about something everyday your

not building value”

6 things investors want to know

Team Market Product

Revenues Customers ROI

Early Stage Focus

What makes a good start up? Balance of Power, Co-Founders, Passion, Vision, Tenacity, experience, etc.

The Team

The Market

Competitors

Cost of 1st Mover

Micro-Barriers

Culture Code

Advisors

The Product

Gamification, Analytics, Dashboards Working DEMO is the new Bplan

Brand Why Web only Pivots

Content UGC Curate Pro

Advertising Gamify SoLoMo Share

Commerce Ease Brand Social

Trends

Why Internet?

Source: Nectec, Google, Mastercard Survey, IDC Research

24 Thais Online (33% of Pop)

m

Have bought online (10m) 43 %

98 Use Google Search (22m)

%

48 Research online, bought offline (10m)

%

67 Thailand Population

m

Own a mobile phone (66m) 93 %

Own an internet enabled mobile phone (51m)

77 %

Own a smart phone (40m) 63 %

Why Mobile?

Source: Nectec, Google, Neilsen Global Insight Q4-2011

Thais use Facebook 13 m

53 % Use Facebook mobile (7m)

Why Facebook?

Eyetracking heat maps of Facebook

Source: EyeTrackShop Study, Nectec, Google, Neilsen Global Insight Q4-2011

Technology is changing consumer behavior rapidly and companies must follow FAST

**Source: Online Video Viewers Have Short Attention Spans – New Tubemogul Research http://www.reelseo.com/tubemogul-viewers-attention/#ixzz1L56DWnZx ©2008-2011 ReelSEO Video Marketing

Consumers’ capacity for bullshit is rapidly diminishing

Audience attention span for online video

The rise of micro-content People are increasingly “snacking” on content and microblogging is becoming the pulse of the internet

Past

Present

The web is getting more visual and “bite-size”

Images are emerging as a strong mode of content and digital communication

Mobile photos are growing rapidly

2 Billion picture taking devices sold in 2011

What we bought in 2011 (in millions)

Disruption happening today

100 Bt/mo issue 100,000 readers 100s of Staff

VS

• Market validation

• Educating the market

• Training and experience

• Disrupting legacy businesses and status quo

• Exit valuations are going to SKY ROCKET!

Rocket internet is good for S.E. Asia

Paul Srivorakul Chairman Email: paul.s@ardentcap.com Mob: +(6689) 895-8544 Skype: srivorakul 946 Dusit Thani Building, 4th fl., Rama IV Rd. Bangrak, Bangkok,10500 Thailand

Thank you