The Internet Entrepreneur, Paul Srivorakul
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Transcript of The Internet Entrepreneur, Paul Srivorakul
Bangkok Entrepreneurs Entrepreneur, Ecommerce, Trends By Paul Srivorakul | Bangkok Sept 2012
Strong Language and Nudity
Our world is now truly mobile, social, searchable, addressable and interactive, and illuminated by data that can be collected and applied across all marketing functions
– GroupM
Background
Content Management Systems (CMS) Content creation, content curate, sourcing, freelance management, and syndication, XML feeds
Content Experience:
Built Content Companies:
Featured Partnerships:
Built Ecommerce Companies:
Dailydeals, ecommerce, retail, travel, payment gateways, delivery, sourcing, analytics, business intelligence, Yield management, Sales, Customer Service
Ecommerce Experience:
Featured Clients:
Built Advertising Companies:
Full Service Digital Agency, Social Media Agency Adnetwork: Strategy, Design, Social, Production, Dashboard Reporting, Targeting, Analytics
Advertising Experience:
Featured Clients:
The Internet Entrepreneur
I will share my insight and experience as an entrepreneur, investor, & consumer
Starting up in S.E. Asia (web 1.0 - 3.0)
1.0: Must still educate local businesses and brands about “the basics”
3.0: Demanding Local consumers expect web & mobile UI/UX that have global standards
2.0: Learn to leapfrog - Private Sales and
order fulfillment - Banner ads vs
floating ads
Online to offline models are defensible
- Barriers to entry (On the ground relationships)
- Not only tech (Global platforms turn ON local Lang.)
- Valuable to investors (Local, Regional, Global)
- Localize, Manualization, and Monetize
Customer Acquisition/Validation on FB
Practiced 100’s of jump shots a day in the offseason. “It was hard work that made him a legend” – Phil Jackson
Begins sending emails at 4:30am and use to hold staff meetings on sun to prepare for mondays
Put in 130 hour weeks at Google, by sleeping under her desk and being "strategic" about her showers.
Create value by doing what is Hard!
Work your ass off!
What is the hardest thing you’ve done?
Door-to-door Sales
Lawsuits
Theft
Expansion
Boardroom Battles & Downsizing
“If you’re not nervous about something everyday your
not building value”
6 things investors want to know
Team Market Product
Revenues Customers ROI
Early Stage Focus
What makes a good start up? Balance of Power, Co-Founders, Passion, Vision, Tenacity, experience, etc.
The Team
The Market
Competitors
Cost of 1st Mover
Micro-Barriers
Culture Code
Advisors
The Product
Gamification, Analytics, Dashboards Working DEMO is the new Bplan
Brand Why Web only Pivots
Content UGC Curate Pro
Advertising Gamify SoLoMo Share
Commerce Ease Brand Social
Trends
Why Internet?
Source: Nectec, Google, Mastercard Survey, IDC Research
24 Thais Online (33% of Pop)
m
Have bought online (10m) 43 %
98 Use Google Search (22m)
%
48 Research online, bought offline (10m)
%
67 Thailand Population
m
Own a mobile phone (66m) 93 %
Own an internet enabled mobile phone (51m)
77 %
Own a smart phone (40m) 63 %
Why Mobile?
Source: Nectec, Google, Neilsen Global Insight Q4-2011
Thais use Facebook 13 m
53 % Use Facebook mobile (7m)
Why Facebook?
Eyetracking heat maps of Facebook
Source: EyeTrackShop Study, Nectec, Google, Neilsen Global Insight Q4-2011
Technology is changing consumer behavior rapidly and companies must follow FAST
**Source: Online Video Viewers Have Short Attention Spans – New Tubemogul Research http://www.reelseo.com/tubemogul-viewers-attention/#ixzz1L56DWnZx ©2008-2011 ReelSEO Video Marketing
Consumers’ capacity for bullshit is rapidly diminishing
Audience attention span for online video
The rise of micro-content People are increasingly “snacking” on content and microblogging is becoming the pulse of the internet
Past
Present
The web is getting more visual and “bite-size”
Images are emerging as a strong mode of content and digital communication
Mobile photos are growing rapidly
2 Billion picture taking devices sold in 2011
What we bought in 2011 (in millions)
Disruption happening today
100 Bt/mo issue 100,000 readers 100s of Staff
VS
• Market validation
• Educating the market
• Training and experience
• Disrupting legacy businesses and status quo
• Exit valuations are going to SKY ROCKET!
Rocket internet is good for S.E. Asia
Paul Srivorakul Chairman Email: [email protected] Mob: +(6689) 895-8544 Skype: srivorakul 946 Dusit Thani Building, 4th fl., Rama IV Rd. Bangrak, Bangkok,10500 Thailand
Thank you