Shelly Bowen | @shelbow | shelly@pybop.com

• Context & Landscape

• Mobile Web

• Mobile Apps

• Digital Books

• The Agile Editor

• Mobile Editing Tools

Let’s Look Ahead.

2012

70%

50x

85% People using mobile device People using mobile device while watching TV.while watching TV.

Mobile Internet usage is expected to Mobile Internet usage is expected to grow in the next 3 years.grow in the next 3 years.

Email opened on a mobile device.Email opened on a mobile device.

Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012

• Mobile friendly sites

• Mobile specific sites

• Responsive design for mobile

• Social apps built for web (aka web apps)

• Mobile emails

What Is Mobile Web?

• iOS, Android, and Windows

• Productivity / Useful

• Entertainment

• Education & Information

• Interactive book apps

• iTunes, Google Play, Windows Phone

What Are Mobile Apps?

• Google spreadsheet: image inventory, interactions, sounds, manuscript, bugs, wishlist

• Manuscript: English, Spanish, Mom, Dad

• Masterfile --> supporting image documentation --> masterfile

Example:Content Needs

All Fixed UpiPad, iPhone 6.0+English, Spanish

25 pagesmenus

informationabout

COPPA compliant

• iPad iBooks, Amazon Kindle, B&N Nook, Kobo, various tablets (Google Play)

• Traditional and Multi-Touch ebooks (iBooks Author), Read & Play™ (B&N)

• Traditional: ePub, MOBI, PDF

• Word, Adobe InDesign

Ebook Basics

http://ebook-reader-review.toptenreviews.com/APE by Guy Kowasaki

• Rapid iteration

• Be there from beginning to end and back

• Space is THE issue

• Be ready to roll with the changes

• Proofing is OMG-important again

The Agile Editor

http://ebook-reader-review.toptenreviews.com/APE by Guy Kowasaki

KickoffKickoff WireframeWireframes / IAs / IA

Feedback Feedback & Change& Change BuglistBuglist

v

• Jumpchart: website planning & wireframing

• Invisionapp.com: web and mobile mockup and UI prototyping

• GatherContent: website organization and content management

• Screenshots and comments (PDF, PPT, Keynote)

• Google Drive, DropBox + Skype Sharescreen

• UDID

Mobile Editing Tools

http://ebook-reader-review.toptenreviews.com/APE by Guy Kowasaki

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QUESTIONS?Shelly Bowen | @pybop | @shelbow

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