The Interactive World of Mobile: Where Do Editors Fit?
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Content isn’t limited to books and web anymore—it has jumped to web and social apps, mobile-friendly sites, mobile apps, digital books, and interactive book apps. More than ever, editors are needed every step of the way. Content strategist, writer, editor, and founder of Pybop, Shelly Bowen, talks about the next era of editing.
Transcript of The Interactive World of Mobile: Where Do Editors Fit?
• Context & Landscape
• Mobile Web
• Mobile Apps
• Digital Books
• The Agile Editor
• Mobile Editing Tools
Let’s Look Ahead.
2012
70%
50x
85% People using mobile device People using mobile device while watching TV.while watching TV.
Mobile Internet usage is expected to Mobile Internet usage is expected to grow in the next 3 years.grow in the next 3 years.
Email opened on a mobile device.Email opened on a mobile device.
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012
• Mobile friendly sites
• Mobile specific sites
• Responsive design for mobile
• Social apps built for web (aka web apps)
• Mobile emails
What Is Mobile Web?
• iOS, Android, and Windows
• Productivity / Useful
• Entertainment
• Education & Information
• Interactive book apps
• iTunes, Google Play, Windows Phone
What Are Mobile Apps?
• Google spreadsheet: image inventory, interactions, sounds, manuscript, bugs, wishlist
• Manuscript: English, Spanish, Mom, Dad
• Masterfile --> supporting image documentation --> masterfile
Example:Content Needs
All Fixed UpiPad, iPhone 6.0+English, Spanish
25 pagesmenus
informationabout
COPPA compliant
• iPad iBooks, Amazon Kindle, B&N Nook, Kobo, various tablets (Google Play)
• Traditional and Multi-Touch ebooks (iBooks Author), Read & Play™ (B&N)
• Traditional: ePub, MOBI, PDF
• Word, Adobe InDesign
Ebook Basics
http://ebook-reader-review.toptenreviews.com/APE by Guy Kowasaki
• Rapid iteration
• Be there from beginning to end and back
• Space is THE issue
• Be ready to roll with the changes
• Proofing is OMG-important again
The Agile Editor
http://ebook-reader-review.toptenreviews.com/APE by Guy Kowasaki
KickoffKickoff WireframeWireframes / IAs / IA
Feedback Feedback & Change& Change BuglistBuglist
v
• Jumpchart: website planning & wireframing
• Invisionapp.com: web and mobile mockup and UI prototyping
• GatherContent: website organization and content management
• Screenshots and comments (PDF, PPT, Keynote)
• Google Drive, DropBox + Skype Sharescreen
• UDID
Mobile Editing Tools
http://ebook-reader-review.toptenreviews.com/APE by Guy Kowasaki
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QUESTIONS?Shelly Bowen | @pybop | @shelbow
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