The Importance of Being Where Your Mobile Users Are - Priceline

Post on 19-Jan-2017

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Transcript of The Importance of Being Where Your Mobile Users Are - Priceline

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The Importance of Being Where Your Users AreSteven Ferreira, Growth Marketing Manager, Priceline

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Delivering Value.Providing Utility.

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Intercepting Moments.

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30% of RC bookings at an airport

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In a Pinch?

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40% of Itinerary viewsoccur day of trip

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THANK YOUContact me at steven.ferreira@priceline.com