The Importance of Being Where Your Users Are - Parkmobile
Transcript of The Importance of Being Where Your Users Are - Parkmobile
PowerPoint Presentation
Localytics Engage ConferenceThe Importance of Being Where Your Users AreNovember 2016
Table of ContentsAward Winning Location Based MarketingBackground & Location Based Marketing Industry TrendsParkmobile Being Where Users Are
Award Winning Location Based Marketing
Background & Location Based Marketing Industry Trends
TOP MOBILE BRANDS
TOP 5 MOBILE PROJECTS3 Year Mobile Strategy Victorias Secret, Weather Channel, Purchasing PowerMobile Web Launches & Optimization Short Term Priorities, m.dot, ResponsiveMobile Apps Launches & Redesigns iPhone, iPad, Android, Windows Phone Mobile Marketing SMS & Push alert campaigns, Geotargeting, In-Store, Bar codesInternational Mobile Strategy Localization, Product Roadmap, App Store Marketing
Nico du Plessis Background & Experience
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Shopkick First to Drive Location Based Traffic to StoresBenefitsDrive incremental foot traffic to partner storesDrive incremental revenue from additional trips, increased basket size, and enhanced conversion rates from trip to purchaseLeverage the power of mobile to improve In-Store experiencesSource: Shopkick
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70%of consumers use mobile in retail stores during holiday63%of those shoppers access that retailers mobile site or appThe ForeSee Mobile Satisfaction Index, Jan 201363% of Shoppers access the Retailers Mobile Site or App
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Mobile influences half of Omnichannel Retail driven by LBM
eCommerce2015 US Sales ~ $350 BillionGrowing ~7% YoY2015 US mCommerce~$76 Billion~25% of eCom Sales~32% YoY increase
BrandingRetentionRevenueAcquisitionEngagementMore than 50% of US Retail Sales influenced by Digital in 2015 (eMarketer)2015 Brick & Mortar US Sales ~ $5 Trillion~4% YoY increase
Key Retail ChannelsSTORESONLINEMOBILEMOBILE CUTS ACROSS OMNICHANNEL RETAIL
Objectives of MobileInnovation
The Weather Channel SoLoMo
Right Time, Right Location, Right Message
Leading App Categories for Location Services
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Ability To Target Consumers & Driving POS Sales Top LBM Benefits
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Social Location Services & Location Based Advertising Top Areas Of Interest For 2016
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Parkmobile Overview & Location Based Marketing
Parkmobile By The Numbers14
Parkmobile is leading the fast growing industry on every metric5+ Million Users
2X+ our closest competitor
36Of the Top 100 Cities in the U.S.
70% of addressable market3X+ our closest competitor200+ total cities
2,000+Locations27%+Of Parkmobile Members use Parkmobile when outside their home market180,000+ Monthly Downloads90%Registration / Download Rate200Exclusive Municipalities70+Universities50+Airports
99%+Client Retention Rate
Who is parkmobile?
Parkmobile By The Numbers15
Parkmobile is leading the fast growing industry on every metric
4+ Star-Rating in Apple iTunes Store based on 4,000+ ratings. 10x our closest competitor
24/7Customer Support1stAnd only parking provider to offer on-demand, reservation and permit parking as well as transit and related mobility 700,000+ On-demand Spaces2.1 millionExclusive Off-Street Parking Space Access100,000+Daily Transactions5Blue Chip Investors
74Full-Time U.S. Based EmployeesWere hiring!
Who is parkmobile?
The Parkmobile Network Ubiquity Driving FrequencyBroadest coverage of Municipal, Off-street, Event venues, Airports and Universities
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Nationwide coverage drives consumer utilization wherever and whenever they go27% of consumers use Parkmobile outside their home market
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The Parkmobile Network Effect27% of Parkmobile members use Parkmobile when outside of their home market Network cluster impact on city-specific penetrationMunicipalities within a 4 hour drive of another Parkmobile market on average see 15% greater adoptionMarket to market adoption further enhanced through geo-fencing, in-app notifications and email campaigns17Parkmobile Network EffectMany of our visitors and residents are familiar with the application since neighboring communities, such as Rehoboth and Bethany Beach, also use the service. We look forward to working with Parkmobile to continue to provide cutting edge technologies to our constituents (Paul Eckrich City Manager Lewes Hall).
Total Mid-Atlantic: 1.6MM Users
Leverage Social Media To Drive Engagement and Customer Support
Geofencing LaunchingValue of Mobile App Marketing (Industry Benchmarks)Push Notifications 3x more app launches vs non push enabled messages (launch app 14.7 times/month vs 5.4 times/month )In App Messaging 4x higher conversionGeo-fencing influences purchase decisions of 39%+ of users19
Rental Car Reagan DC Airport Places
City based Geofencing approach
Declining & High Utility Zones
Push Notification Registration Activation 1,690 zero transactors users have transacted post-push notification16% higher view through conversion than control group that did not receive the Push
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Parkmobiles National Media Presence