THE IMPACT OF THEME PARKS IN THE WORLD

Theming, Quality and Success: Their link to Tourism - Case Studies -

La tematización, la calidad, el éxito: Su relación con el turismo

- Casos de éxito -

Mr. Steve C. Rhys Executive Vice President, FORREC Ltd.

II LAAE Expo – V Encuentro ACOLAP Bogotá, Colombia

May 30, 2013

I. Theming is cross-sector focus at FORREC

Latin America & the Caribbean

We believe great

design happens

when you get a mix

of views working

together.

Studio L Landscape

Architecture

Studio C Creative

Studio G Graphics Studio A

Architecture

Studio I Interiors

Our 7 Sectors:

Entertainment Centres

Theme Parks

Water Parks

Hospitality

Cultural Attractions

Retail and Mixed Use

Resorts & Communities

Universal Studios The Tussauds Group Paramount Studio City OCT Group, China Hyundai Group Samsung Everland Group Nickelodeon Turner Broadcasting Wanda Group Center Parcs Hard Rock Café International Chimelong Group Yunnan Jindian Commercial Real Estate Company R&F Properties SAL Xuzhou CGIC Haichang Group

Zhongi (Guiyang) Kasen International Holdings Zhizin Group Powerlong Fuzhou Group Royal Ontario Museum Yitian Group Sweetland Group Agung Sedayu Group NTUC Singapore Khazanah Nasional Wave Inc. Unitech Limited SNDA Tianjin Nankai District People’s Government Khang Thong Group Megastar Group

Forrec is retained by

II. Theming. Quality. Success.

What is the impact of themed leisure and entertainment?

All have strong

theming

Guest Arrivals to Sentosa Island (millions)

0,00

5,00

10,00

15,00

20,00

25,00

Local International TotalSource: Sentosa Development Corporation www.sentosa.gov.sg

Resorts World Sentosa Soft Opening Feb 2010

Regional vs. International (Particular to a country, context, etc.)

“Los lugares de más éxito son los que hacen felices a sus invitados y a sus propietarios.” “Cuanto mayor el cuidado en el diseño, mayor la experiencia y la emoción del invitado, y mayor la expectativa del éxito y el impacto de un proyecto.”

(Design Experience & Emotion Impact & Success)

III. Overview of Selected Projects (Mr. Steve Rhys) How is theming applied to reach success goals and objectives?

a) Themed Guest Experiences Create Compelling Destinations and Anchors b) Theming can be applied across all sectors c) Theming can be applied to new and redevelopment projects d) Theming narratives can draw upon various inspirational sources e) Context is everything (an invitation to personal reflexion…)

What is Theming? Theming is a treatment applied to a project’s attractions and content, its guest areas and environments, in order to communicate a story and to ellicit an emotional response and a memorable experience. The degree to which the investment in theming is made, is a function of key market objectives, a project’s financial potential, as well as its regional or international context.

Happy Magic Watercube

Centara Grand Mirage

Costa Caribe

Screamland

Nickelodeon Universe

California Beach

Aesop’s Village - Everland

EVERLAND – Long Term Master Plan

Magic Land

EVERLAND – Magic Land Zone

Kids Play Land

IV. Summary Conclusions

Theme is a key success factor Theme is scalable Theme can apply to new as well as existing projects

IV. Summary Conclusions

Mr. Steve C. Rhys Executive Vice President

www.forrec.com

Miguel A. Lameiro Director Regional, Latinoamérica y el Caribe

mlameiro@forrec.com Tel. +1 416 655 2113

Thank you. Gracias por su atención.

Thank you. Gracias por su atención.