THE IMPACT OF THEME PARKS IN THE WORLD -...
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THE IMPACT OF THEME PARKS IN THE WORLD Theming, Quality and Success: Their link to Tourism - Case Studies - La tematización, la calidad, el éxito: Su relación con el turismo - Casos de éxito - Mr. Steve C. Rhys Executive Vice President, FORREC Ltd. II LAAE Expo – V Encuentro ACOLAP Bogotá, Colombia May 30, 2013
Transcript of THE IMPACT OF THEME PARKS IN THE WORLD -...
THE IMPACT OF THEME PARKS IN THE WORLD
Theming, Quality and Success: Their link to Tourism - Case Studies -
La tematización, la calidad, el éxito: Su relación con el turismo
- Casos de éxito -
Mr. Steve C. Rhys Executive Vice President, FORREC Ltd.
II LAAE Expo – V Encuentro ACOLAP Bogotá, Colombia
May 30, 2013
I. Theming is cross-sector focus at FORREC
Latin America & the Caribbean
We believe great
design happens
when you get a mix
of views working
together.
Studio L Landscape
Architecture
Studio C Creative
Studio G Graphics Studio A
Architecture
Studio I Interiors
Our 7 Sectors:
Entertainment Centres
Theme Parks
Water Parks
Hospitality
Cultural Attractions
Retail and Mixed Use
Resorts & Communities
Universal Studios The Tussauds Group Paramount Studio City OCT Group, China Hyundai Group Samsung Everland Group Nickelodeon Turner Broadcasting Wanda Group Center Parcs Hard Rock Café International Chimelong Group Yunnan Jindian Commercial Real Estate Company R&F Properties SAL Xuzhou CGIC Haichang Group
Zhongi (Guiyang) Kasen International Holdings Zhizin Group Powerlong Fuzhou Group Royal Ontario Museum Yitian Group Sweetland Group Agung Sedayu Group NTUC Singapore Khazanah Nasional Wave Inc. Unitech Limited SNDA Tianjin Nankai District People’s Government Khang Thong Group Megastar Group
Forrec is retained by
II. Theming. Quality. Success.
What is the impact of themed leisure and entertainment?
All have strong
theming
Guest Arrivals to Sentosa Island (millions)
0,00
5,00
10,00
15,00
20,00
25,00
Local International TotalSource: Sentosa Development Corporation www.sentosa.gov.sg
Resorts World Sentosa Soft Opening Feb 2010
Regional vs. International (Particular to a country, context, etc.)
“Los lugares de más éxito son los que hacen felices a sus invitados y a sus propietarios.” “Cuanto mayor el cuidado en el diseño, mayor la experiencia y la emoción del invitado, y mayor la expectativa del éxito y el impacto de un proyecto.”
(Design Experience & Emotion Impact & Success)
III. Overview of Selected Projects (Mr. Steve Rhys) How is theming applied to reach success goals and objectives?
a) Themed Guest Experiences Create Compelling Destinations and Anchors b) Theming can be applied across all sectors c) Theming can be applied to new and redevelopment projects d) Theming narratives can draw upon various inspirational sources e) Context is everything (an invitation to personal reflexion…)
What is Theming? Theming is a treatment applied to a project’s attractions and content, its guest areas and environments, in order to communicate a story and to ellicit an emotional response and a memorable experience. The degree to which the investment in theming is made, is a function of key market objectives, a project’s financial potential, as well as its regional or international context.
Happy Magic Watercube
Centara Grand Mirage
Costa Caribe
Screamland
Nickelodeon Universe
California Beach
Aesop’s Village - Everland
EVERLAND – Long Term Master Plan
Magic Land
EVERLAND – Magic Land Zone
Kids Play Land
IV. Summary Conclusions
Theme is a key success factor Theme is scalable Theme can apply to new as well as existing projects
IV. Summary Conclusions
Mr. Steve C. Rhys Executive Vice President
www.forrec.com
Miguel A. Lameiro Director Regional, Latinoamérica y el Caribe
[email protected] Tel. +1 416 655 2113
Thank you. Gracias por su atención.
Thank you. Gracias por su atención.
