The Impact of a Story

Melissa AttreeCerebra@MelAttree

It takes a thousand voices to tell a single story

- Native American saying

‘Always on’ generation

What is it?Why is it relevant? (spin?)Who would like this? (who in their network will like?) HOW will they share it? (platforms / medium)Anticipate the questions

Repurpose

Crowd control

Dynamic story telling

The art of curation and story telling

Encourage repurposingFeed the fire (longevity)Make it easy to shareOpen-ended, YOU finish/continue the storyAnticipate the questionsAdapt and change accordingly (pop up)Think in story and evolving conversationOwn a topic

@MelAttree