The Impact of a Story
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The Impact of a Story Melissa Attree Cerebra @MelAttree
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20-Sep-2014 -
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Technology
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A talk I gave at WTF Conference 2012 - about how content and stories are shared (and how we need to anticipate behaviour.)
Transcript of The Impact of a Story
The Impact of a Story
Melissa AttreeCerebra@MelAttree
It takes a thousand voices to tell a single story
- Native American saying
‘Always on’ generation
What is it?Why is it relevant? (spin?)Who would like this? (who in their network will like?) HOW will they share it? (platforms / medium)Anticipate the questions
Repurpose
Crowd control
Dynamic story telling
The art of curation and story telling
Encourage repurposingFeed the fire (longevity)Make it easy to shareOpen-ended, YOU finish/continue the storyAnticipate the questionsAdapt and change accordingly (pop up)Think in story and evolving conversationOwn a topic
@MelAttree
