The Hungry Geek

Post on 01-Nov-2014

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How I combined my passion for technology and food, and used social media to promote a local farmers' market

Transcript of The Hungry Geek

The Hungry GeekHow I combined my passions for technology and food to promote a community farmers' market using social networking

Sandy Kemsley@skemsley

Photo: Richard Thomas (flickrich on Flickr)

Tech + food + social media

A new old farmers’ market

The local volunteer committee as marketing team

The usual one-way broadcasts

From broadcast to conversation

A bit of Python

Finding the right content

Early followers & conversations

@amandalaird’s potato salad

Photo pool

Participating in other conversations

The cooking began…

…and blogging followed

Numbers: adding it up

250 Market email list

200 Market Facebook group

300 My Facebook friends

100 Market Twitter

900 My Twitter

250 Blog RSS feed

?? Retweets

> 2,000 Total

The story of the zucchini flowers

Geekery makes it easy

Get your community together…

…then turn it into a conversation

Make social media an integral part of the campaign