Post on 17-Feb-2017
OF DIGITAL TRANSFORMATIONTHE HOLY TRINITY
JEROEN DERYNCK - DUVAL UNION CONSULTING - DIGITAL TRANSFORMATION
HI, MY NAME IS JEROEN DERYNCK
I BRING DIGITAL TO THE CORE OF YOUR ENTERPRISE
@THETHINKINGAPE
WHAT I DO
“BEING A CDO IS WHAT A GOOD CIO SHOULD ALWAYS HAVE BEEN DOING, PUTTING TOGETHER BUSINESS AND TECHNOLOGY IN A WAY THAT HELPS BUSINESS TAKE A LEAP FORWARD”
SEAN CORNWELL | CDO OF TRAVELEX
WHY DO COMPANIES NEED CHIEF DIGITAL OFFICERS IN THE FIRST PLACE?
BECAUSE DIGITAL DISRUPTION IS MORE THAN A TECHNOLOGY SHIFT, IT’S NEW BUSINESS MODELS. THE FOCUS SHOULD NOT (ONLY) BE ON EMERGING TECHNOLOGY BUT ON EMERGING CULTURAL PRACTICES
THE REALIGNMENT OF, OR NEW INVESTMENT IN, TECHNOLOGY AND BUSINESS MODELS TO MORE EFFECTIVELY ENGAGE DIGITAL CUSTOMERS AT EVERY TOUCHPOINT IN THE CUSTOMER EXPERIENCE LIFECYCLE…
WHAT EXACTLY IS DIGITAL TRANSFORMATION?
@BRIANSOLIS
THE OLD WAY OF DOING IT
CEO VISION
CMO MARKET
CIO TECHNOLOGY
C00 PEOPLE
FUELED BY RELENTLESS TECHNOLOGICAL INNOVATION, ACCELERATED CONNECTIVITY CREATES AN EVER INCREASING RATE OF CHANGE
AS THE PACE OF CHANGE ACCELERATES, THE CHALLENGES WE FACE ARE BECOMING LESS AND LESS PREDICTABLE. THE PRACTICES THAT WERE SO SUCCESSFUL IN THE PAST ARE COUNTER-PRODUCTIVE IN LESS PREDICTABLE ENVIRONMENTS
“IF YOU CAN'T UNDERSTAND THE NEW WORLD OF DIGITAL, FIRE YOURSELF. BUILD AN EXECUTIVE TEAM THAT IS DIGITAL-FIRST. MAKE SURE THERE IS A TECHIE ON THE BOARD OF DIRECTORS. IF THE BOARD HAS A LOW DIGITAL IQ, THE COMPANY WILL HAVE A LOW DIGITAL IQ”
George Colony CEO Forrester Research
TO GET SOME GLORYIT TAKES BALLS
WHERE THE CDO STEPS IN
CEO VISION
CMO MARKET
CIO TECHNOLOGY
C00 PEOPLE
PARTNERSHIPSBUSINESS MODELS EXPERIMENTATIONTRANSFORMATION
THE DIGITAL LEADERSHIP ZONE
RESPONSIVE ORGANISATIONSIN THE DIGITAL ARENA, YOU NEED
THE HOLY TRINITY
PEOPLE
PROCESS TECHNOLOGY
1
RESPONSIVE ORGANISATIONS HAVE A COMPLETELY DIFFERENT DNA
PROFIT
HIERARCHIES
CONTROLLING
PLANNING
PRIVACY
PROBLEMS
NETWORKS
EMPOWERING
EXPERIMENTATION
TRANSPARENCY
IT’S HARD TO KEEP UP WHEN YOUR ORGANISATION IS SUFFERING FROM DIGITAL DARWINISM
FROM MINIMUM VIABLE PRODUCT TO MINIMUM VIABLE TRANSFORMATION
“IF IT TAKES YOU YEARS TO CREATE A BAD-LOOKING, OUTDATED APPLICATION WHILE STARTUPS ADAPT TO […] MARKET NEEDS IN A MATTER OF WEEKS OR MONTHS, YOU CAN GUESS WHO WILL WIN THIS RACE”
digitaltransformationbook.com
BETTER BE PREPARED TO GET A SMACK IN THE FACE
AGILITY HAS BECOME THE NEW NORMAL
30 innovations
per day
4 innovations
per year
1 innovation
per couple of years
office
Build garages
Participate in garages
Buy garages
TODAY, ROME IS BEING BUILT…. IN A GARAGE
MAKER CULTURE
THE HOLY TRINITY
PEOPLE
PROCESS TECHNOLOGY
2
MEDIA & PRINTFROM ANALOGUE TO DIGITAL
DIFFERENT TYPES OF INNOVATION
THE FACTORY THE GUESTHOUSE THE GARAGE
INCREMENTAL INNOVATION
CHANGE PROJECTS
DISRUPTIVE INNOVATION
ALL ENTERPRISES WILL BE TECHNOLOGY COMPANIES BY 2020
TRUTH OR DARE?
SOFTWARE IS EATING THE WORLD
INVESTMENT FRENZY
THE APP ECONOMY IS NOW BIGGER THAN HOLLYWOOD
ALL I WANT FOR CHRISTMAS IS A UNICORN
APPIFICATION
WHAT MAKES STARTUPS SUCCESSFUL
DISINTERMEDIATION USER EXPERIENCE SPEED PRICE MOBILE DATA TRUST
CORPORATES MAY QUACK LIKE A STARTUP
WHY BIG BUSINESS FAILS AT INNOVATION
OBSERVING QUESTIONING NETWORKING EXPERIMENTING ASSOCIATING
INNOVATORS’ DNA
WHAT AIRBNB, UBER, AMAZON, ALIBABA, … HAVE IN COMMON
NETWORK ORCHESTRATORS IN THE SHARING ECONOMY
FIND THE INCUMBENT
10 HYPER
DISRUPTIVE BUSINESS MODELS
SUBSCRIPTION MODEL
FREEMIUM MODEL
FREE MODEL
MARKET PLACE
ACCESS OVER OWNERSHIP
HYPER MARKETEXPERIENCE
THE PYRAMID
ON DEMAND
THE ECOSYSTEM
HELLOFRESH DROPBOX
ALIBABA
ZIPCAR
ZALANDOTESLA
AMAZON
UBER
APPLE
APIS FUEL THE SOFTWARE THAT’S EATING THE WORLD
THE WAY TO GAIN COMPETITIVE ADVANTAGE
DATA IS AN ASSET CUSTOMER BEHAVIOR NETWORK EFFECT OPEN PLATFORM
THE PROGRAMMABLE ENTERPRISE
CLOUD ECOSYSTEMPLATFORM CONNECTORSCLOUD
ELASTICITY IS THE NEW PLAYBOOK
RADICAL ADJACENCIES
M A R K E T P L A C E
PAY M E N T S
T R A N S P O R TAT I O N
D I S T R I B U T I O N
C O M M U N I C AT I O N S
E C O M M E R C E
M U S I C & T V
N E W S & M E D I A
A D V E R T I S I N G
TECHNOLOGY ON ITSELF IS NOT THE ANSWER
SO HOW ABOUT VIRTUAL REALITY?
WHAT CAN WE DO WITH
BEACONS?
SHOULDN’T WE INVEST IN DRONES?
DON’T WE NEED A MOBILE
APP?
YOU’VE GOT TO START WITH THE CUSTOMER EXPERIENCE AND WORK BACK TOWARD TECHNOLOGY - NOT
THE OTHER WAY AROUND
GOOD IS GOOD ENOUGH
TO minimum
viable product
CORPORATES DISRUPTORS
FROM maximum validated product
APPETITE FOR RISKWHAT CORPORATES CAN LEARN FROM STARTUPS
THE HOLY TRINITY
PEOPLE
PROCESS TECHNOLOGY
3
THE SERVICES INDUSTRYONBOARD PEOPLE THAT UNDERSTAND TECHNOLOGY
IF IT AIN’T BROKE…
SCALABILITYWHAT STARTUPS CAN LEARN FROM CORPORATES
IF WE DON’T CREATE THE THING THAT KILLS FACEBOOK, SOMEONE ELSE WILL
facebook’s little red book
WHAT IS KEEPING YOU FROM TRANSFORMING?
THE QUICK SHALL
INHERIT THE
EARTH
Fast is better than slow.
While slow is adding unnecessary embellishments, fast is out in the world.And that means fast can learn from experience while slow can only theorize.
Those who ship quickly can improve quickly.
So fast doesn’t just win the race. It gets a head start for the next one.
THE SUM IS GREATER THAN THE PARTS
3
2
1 NO BALLS, NO GLORY
RUMBLE IN THE JUNGLE
SAY HI TO THE API
THANK YOU
DIGITAL TRANSFORMATION DIGITAL STRATEGY CDO AS A SERVICE THE CORPORATE BOOTCAMP
WWW.DUVALUNIONCONSULTING.COM