OF DIGITAL TRANSFORMATIONTHE HOLY TRINITY

JEROEN DERYNCK - DUVAL UNION CONSULTING - DIGITAL TRANSFORMATION

HI, MY NAME IS JEROEN DERYNCK

I BRING DIGITAL TO THE CORE OF YOUR ENTERPRISE

@THETHINKINGAPE

WHAT I DO

“BEING A CDO IS WHAT A GOOD CIO SHOULD ALWAYS HAVE BEEN DOING, PUTTING TOGETHER BUSINESS AND TECHNOLOGY IN A WAY THAT HELPS BUSINESS TAKE A LEAP FORWARD”

SEAN CORNWELL | CDO OF TRAVELEX

WHY DO COMPANIES NEED CHIEF DIGITAL OFFICERS IN THE FIRST PLACE?

BECAUSE DIGITAL DISRUPTION IS MORE THAN A TECHNOLOGY SHIFT, IT’S NEW BUSINESS MODELS. THE FOCUS SHOULD NOT (ONLY) BE ON EMERGING TECHNOLOGY BUT ON EMERGING CULTURAL PRACTICES

THE REALIGNMENT OF, OR NEW INVESTMENT IN, TECHNOLOGY AND BUSINESS MODELS TO MORE EFFECTIVELY ENGAGE DIGITAL CUSTOMERS AT EVERY TOUCHPOINT IN THE CUSTOMER EXPERIENCE LIFECYCLE…

WHAT EXACTLY IS DIGITAL TRANSFORMATION?

@BRIANSOLIS

THE OLD WAY OF DOING IT

CEO VISION

CMO MARKET

CIO TECHNOLOGY

C00 PEOPLE

FUELED BY RELENTLESS TECHNOLOGICAL INNOVATION, ACCELERATED CONNECTIVITY CREATES AN EVER INCREASING RATE OF CHANGE

AS THE PACE OF CHANGE ACCELERATES, THE CHALLENGES WE FACE ARE BECOMING LESS AND LESS PREDICTABLE. THE PRACTICES THAT WERE SO SUCCESSFUL IN THE PAST ARE COUNTER-PRODUCTIVE IN LESS PREDICTABLE ENVIRONMENTS

“IF YOU CAN'T UNDERSTAND THE NEW WORLD OF DIGITAL, FIRE YOURSELF. BUILD AN EXECUTIVE TEAM THAT IS DIGITAL-FIRST. MAKE SURE THERE IS A TECHIE ON THE BOARD OF DIRECTORS. IF THE BOARD HAS A LOW DIGITAL IQ, THE COMPANY WILL HAVE A LOW DIGITAL IQ”

George Colony CEO Forrester Research

TO GET SOME GLORYIT TAKES BALLS

WHERE THE CDO STEPS IN

CEO VISION

CMO MARKET

CIO TECHNOLOGY

C00 PEOPLE

PARTNERSHIPSBUSINESS MODELS EXPERIMENTATIONTRANSFORMATION

THE DIGITAL LEADERSHIP ZONE

RESPONSIVE ORGANISATIONSIN THE DIGITAL ARENA, YOU NEED

THE HOLY TRINITY

PEOPLE

PROCESS TECHNOLOGY

1

RESPONSIVE ORGANISATIONS HAVE A COMPLETELY DIFFERENT DNA

PROFIT

HIERARCHIES

CONTROLLING

PLANNING

PRIVACY

PROBLEMS

NETWORKS

EMPOWERING

EXPERIMENTATION

TRANSPARENCY

IT’S HARD TO KEEP UP WHEN YOUR ORGANISATION IS SUFFERING FROM DIGITAL DARWINISM

FROM MINIMUM VIABLE PRODUCT TO MINIMUM VIABLE TRANSFORMATION

“IF IT TAKES YOU YEARS TO CREATE A BAD-LOOKING, OUTDATED APPLICATION WHILE STARTUPS ADAPT TO […] MARKET NEEDS IN A MATTER OF WEEKS OR MONTHS, YOU CAN GUESS WHO WILL WIN THIS RACE”

digitaltransformationbook.com

BETTER BE PREPARED TO GET A SMACK IN THE FACE

AGILITY HAS BECOME THE NEW NORMAL

30 innovations

per day

4 innovations

per year

1 innovation

per couple of years

office

Build garages

Participate in garages

Buy garages

TODAY, ROME IS BEING BUILT…. IN A GARAGE

MAKER CULTURE

THE HOLY TRINITY

PEOPLE

PROCESS TECHNOLOGY

2

MEDIA & PRINTFROM ANALOGUE TO DIGITAL

DIFFERENT TYPES OF INNOVATION

THE FACTORY THE GUESTHOUSE THE GARAGE

INCREMENTAL INNOVATION

CHANGE PROJECTS

DISRUPTIVE INNOVATION

ALL ENTERPRISES WILL BE TECHNOLOGY COMPANIES BY 2020

TRUTH OR DARE?

SOFTWARE IS EATING THE WORLD

INVESTMENT FRENZY

THE APP ECONOMY IS NOW BIGGER THAN HOLLYWOOD

ALL I WANT FOR CHRISTMAS IS A UNICORN

APPIFICATION

WHAT MAKES STARTUPS SUCCESSFUL

DISINTERMEDIATION USER EXPERIENCE SPEED PRICE MOBILE DATA TRUST

CORPORATES MAY QUACK LIKE A STARTUP

WHY BIG BUSINESS FAILS AT INNOVATION

OBSERVING QUESTIONING NETWORKING EXPERIMENTING ASSOCIATING

INNOVATORS’ DNA

WHAT AIRBNB, UBER, AMAZON, ALIBABA, … HAVE IN COMMON

NETWORK ORCHESTRATORS IN THE SHARING ECONOMY

FIND THE INCUMBENT

10 HYPER

DISRUPTIVE BUSINESS MODELS

SUBSCRIPTION MODEL

FREEMIUM MODEL

FREE MODEL

MARKET PLACE

ACCESS OVER OWNERSHIP

HYPER MARKETEXPERIENCE

THE PYRAMID

ON DEMAND

THE ECOSYSTEM

HELLOFRESH DROPBOX

FACEBOOK

ALIBABA

ZIPCAR

ZALANDOTESLA

AMAZON

UBER

APPLE

APIS FUEL THE SOFTWARE THAT’S EATING THE WORLD

THE WAY TO GAIN COMPETITIVE ADVANTAGE

DATA IS AN ASSET CUSTOMER BEHAVIOR NETWORK EFFECT OPEN PLATFORM

THE PROGRAMMABLE ENTERPRISE

CLOUD ECOSYSTEMPLATFORM CONNECTORSCLOUD

ELASTICITY IS THE NEW PLAYBOOK

RADICAL ADJACENCIES

M A R K E T P L A C E

PAY M E N T S

T R A N S P O R TAT I O N

D I S T R I B U T I O N

C O M M U N I C AT I O N S

E C O M M E R C E

M U S I C & T V

N E W S & M E D I A

A D V E R T I S I N G

TECHNOLOGY ON ITSELF IS NOT THE ANSWER

SO HOW ABOUT VIRTUAL REALITY?

WHAT CAN WE DO WITH

BEACONS?

SHOULDN’T WE INVEST IN DRONES?

DON’T WE NEED A MOBILE

APP?

YOU’VE GOT TO START WITH THE CUSTOMER EXPERIENCE AND WORK BACK TOWARD TECHNOLOGY - NOT

THE OTHER WAY AROUND

GOOD IS GOOD ENOUGH

TO minimum

viable product

CORPORATES DISRUPTORS

FROM maximum validated product

APPETITE FOR RISKWHAT CORPORATES CAN LEARN FROM STARTUPS

THE HOLY TRINITY

PEOPLE

PROCESS TECHNOLOGY

3

THE SERVICES INDUSTRYONBOARD PEOPLE THAT UNDERSTAND TECHNOLOGY

IF IT AIN’T BROKE…

SCALABILITYWHAT STARTUPS CAN LEARN FROM CORPORATES

IF WE DON’T CREATE THE THING THAT KILLS FACEBOOK, SOMEONE ELSE WILL

facebook’s little red book

WHAT IS KEEPING YOU FROM TRANSFORMING?

THE QUICK SHALL

INHERIT THE

EARTH

Fast is better than slow.

While slow is adding unnecessary embellishments, fast is out in the world.And that means fast can learn from experience while slow can only theorize.

Those who ship quickly can improve quickly.

So fast doesn’t just win the race. It gets a head start for the next one.

THE SUM IS GREATER THAN THE PARTS

3

2

1 NO BALLS, NO GLORY

RUMBLE IN THE JUNGLE

SAY HI TO THE API

THANK YOU

DIGITAL TRANSFORMATION DIGITAL STRATEGY CDO AS A SERVICE THE CORPORATE BOOTCAMP

WWW.DUVALUNIONCONSULTING.COM