The Greying West

Post on 11-May-2015

896 views 2 download

Tags:

description

Dr Pekka Mattila - The Greying West - Aalto University Perspective Day, December 7, 2011

Transcript of The Greying West

Pekka Mattila

The Greying West How Do Demographics Change Businesses

Perspective Day December 7, 2011

Group Managing DirectorAdjunct Professor of PracticeAalto University Executive Education

Pekka Mattila

Agenda

• Senior society

• Affluent target markets

• Sources of new growth

• Emerging leadership challenges

7.12.2011

Page 2

Pekka Mattila

Aalto UniversityExecutive Education

Senior Society

Pekka Mattila

Aalto UniversityExecutive Education

Need for Service Design

Pekka Mattila

Aalto UniversityExecutive Education

Need for Societal Design

Pekka Mattila

Aalto UniversityExecutive Education

Shift of Power to The Retired

Pekka Mattila

Aalto UniversityExecutive Education

Managing FairnessPerceptions

Pekka Mattila

Aalto UniversityExecutive Education

Affluent Target Markets

Pekka Mattila

Aalto UniversityExecutive Education

Purchasing-PoweredSeniors of The West

Pekka Mattila7.12.2011

Page 10

Purchasing power of the retired

(Finnish Centre for Pensions)

Pekka Mattila

Aalto UniversityExecutive Education

…And Aspiring Consumers of The East

Pekka Mattila

Aalto UniversityExecutive Education

Sources of New Growth

Pekka Mattila

Aalto UniversityExecutive Education

The World Needs More Food

Pekka Mattila7.12.2011

Page 14

In search of nutrition?

(Bryan 2010,McKinsey Quarterly)

Pekka Mattila

Aalto UniversityExecutive Education

The World Needs More Luxury

Pekka Mattila

Luxury for China

7.12.2011

Page 16

(Vinay & Dixit & Wu 2011)

Pekka Mattila

Aalto UniversityExecutive Education

…And The Luxury Is Associated with Old, Continental and Even Degenerated

Pekka Mattila

Aalto UniversityExecutive Education

Embracing Conseptual Age

Pekka Mattila

Aalto UniversityExecutive Education

…Where Physical Strength is Undermined by Experience and Knowledge

Pekka Mattila

Aalto UniversityExecutive Education

Geriatric Services

Pekka Mattila

Aalto UniversityExecutive Education

…The Japan Is Following

Pekka Mattila

Aalto UniversityExecutive Education

…And Even The China Eventually Will

Pekka Mattila

Aalto UniversityExecutive Education

Emerging Leadership Challenges

Pekka Mattila

Aalto UniversityExecutive Education

ReinventingManagement

Pekka Mattila

Aalto UniversityExecutive Education

Motivating and EmpoweringThe Disillusioned

Pekka Mattila7.12.2011

Page 26

Pekka Mattila

Aalto UniversityExecutive Education

Tapping intoDemocracy

Pekka Mattila

Aalto UniversityExecutive Education

Empowering Generation X, Y and Z

Pekka Mattila

Aalto UniversityExecutive Education

…While Keeping The Seniors on Board

Pekka Mattila

Aalto UniversityExecutive Education

Managing theCreative Destruction

Pekka Mattila

Aalto UniversityExecutive Education

Understanding The Target Markets

Pekka Mattila

The Greying West How Do Demographics Change Businesses

Perspective Day 7.12.2011Group Managing DirectorAdjunct Professor of PracticeAalto University Executive Education