The Greying West

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The Greying West How Do Demographics Change Businesses Perspective Day December 7, 2011 Pekka Mattila Group Managing Director Adjunct Professor of Practice Aalto University Executive Education

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Dr Pekka Mattila - The Greying West - Aalto University Perspective Day, December 7, 2011

Transcript of The Greying West

Page 1: The Greying West

Pekka Mattila

The Greying West How Do Demographics Change Businesses

Perspective Day December 7, 2011

Group Managing DirectorAdjunct Professor of PracticeAalto University Executive Education

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Pekka Mattila

Agenda

• Senior society

• Affluent target markets

• Sources of new growth

• Emerging leadership challenges

7.12.2011

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Pekka Mattila

Aalto UniversityExecutive Education

Senior Society

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Aalto UniversityExecutive Education

Need for Service Design

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Aalto UniversityExecutive Education

Need for Societal Design

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Aalto UniversityExecutive Education

Shift of Power to The Retired

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Pekka Mattila

Aalto UniversityExecutive Education

Managing FairnessPerceptions

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Pekka Mattila

Aalto UniversityExecutive Education

Affluent Target Markets

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Pekka Mattila

Aalto UniversityExecutive Education

Purchasing-PoweredSeniors of The West

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Pekka Mattila7.12.2011

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Purchasing power of the retired

(Finnish Centre for Pensions)

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Pekka Mattila

Aalto UniversityExecutive Education

…And Aspiring Consumers of The East

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Pekka Mattila

Aalto UniversityExecutive Education

Sources of New Growth

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Pekka Mattila

Aalto UniversityExecutive Education

The World Needs More Food

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In search of nutrition?

(Bryan 2010,McKinsey Quarterly)

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Pekka Mattila

Aalto UniversityExecutive Education

The World Needs More Luxury

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Luxury for China

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(Vinay & Dixit & Wu 2011)

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Pekka Mattila

Aalto UniversityExecutive Education

…And The Luxury Is Associated with Old, Continental and Even Degenerated

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Pekka Mattila

Aalto UniversityExecutive Education

Embracing Conseptual Age

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Pekka Mattila

Aalto UniversityExecutive Education

…Where Physical Strength is Undermined by Experience and Knowledge

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Pekka Mattila

Aalto UniversityExecutive Education

Geriatric Services

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Pekka Mattila

Aalto UniversityExecutive Education

…The Japan Is Following

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Pekka Mattila

Aalto UniversityExecutive Education

…And Even The China Eventually Will

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Pekka Mattila

Aalto UniversityExecutive Education

Emerging Leadership Challenges

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Pekka Mattila

Aalto UniversityExecutive Education

ReinventingManagement

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Pekka Mattila

Aalto UniversityExecutive Education

Motivating and EmpoweringThe Disillusioned

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Aalto UniversityExecutive Education

Tapping intoDemocracy

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Aalto UniversityExecutive Education

Empowering Generation X, Y and Z

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Aalto UniversityExecutive Education

…While Keeping The Seniors on Board

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Pekka Mattila

Aalto UniversityExecutive Education

Managing theCreative Destruction

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Pekka Mattila

Aalto UniversityExecutive Education

Understanding The Target Markets

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Pekka Mattila

The Greying West How Do Demographics Change Businesses

Perspective Day 7.12.2011Group Managing DirectorAdjunct Professor of PracticeAalto University Executive Education


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