DTH GE LO EN AGE O FEA

VD R

TISING

ZEITGEIST

I WE

STAKEHOLDER

LONG TERM DEVELOPMENT

BETTER

SOCIETY

ANTI- BONUS CULTURE

NATIONALIZATION

LOCALIZATION

CASH

CONTROL

SIMPLICITY

USE

PROTECT

SHAREHOLDER

SHORT TERM PROFIT

MORE

INDIVIDUAL

BONUS CULTURE

PRIVATIZATION

GLOBALIZATION

CREDIT

DEREGULATION

COMPLEXITY

OWN

RISKTAKING

ZEITGEIST

I WE

CHANGE

WELLBEING

NETWORKING

SUSTAINABLE

IDEALS

STABILE

TRADITION

RELIABLE

PROVEN SUCCESSES

SAFE &

SOLID

CONTROL

FREEDOM

VISION

TRENDSTOGETHER

REAL

PROVEN

MATRIX

LOCAL

POLARIZATION

TRANSPARANT

UNPLUGGED

ERGONOMIX

“BUILDING A BETTER

AIRLINE, NOT JUST A

BIGGER ONE”Delta Airlines, campagne 2010

RESET

RESET

RESET

RESET

RESET

RESET

“YOUR BRAND IS NO STRONGER THAN YOUR REPUTATION AND WILL

INCREASINGLY DEPEND ON WHAT COMES UP WHEN YOU’RE GOOGLED

Allan Jenkins

TRANSPARANT

TRANSPARANT

TRANSPARANT

TRANSPARANT

TRANSPARANT

TRANSPARANT

“WE HELPED DIAGNOSE THE PROBLEM...

HELP US PRESCRIBE THE SOLUTION

Sarah Palin, 2010 campaign

POLARIZATION

A true story about what it’s really like to work at:“The happiest place on earth”

POLARIZATION

POLARIZATION

POLARIZATION

THE DUTCH BOOMERS, AKA THE

STUFFED GENERATION, FENDING FOR

THEMSELVESPOLARIZATION

“COMING TOGETHER IS A BEGINNING.

KEEPING TOGETHER IS PROGRESS.

WORKING TOGETHER IS SUCCESS!”

Henry Ford

TOGETHER

TOGETHER

TOGETHER

TOGETHER

TOGETHER

“THE WEB IS DEAD, LONG LIVE THE

INTERNET”

WIRED Magazine, 2010

JUST ANY DINNER PARTY IN 2011

MATRIX

MATRIX

MATRIX

MATRIX

WHEN TOP NYC CREATIVE DIRECTORS

GOOGLED THEMSELVES........

UNPLUGGED

UNPLUGGED

UNPLUGGED

UNPLUGGED

UNPLUGGED

“ADVERTISING IS THE TAX YOU PAY

FOR BEING UNREMARKABLE”

Robert Stephens, founder of Geek Squad

#WTF! HAVE WE GOT HERE?

ERGONOMIX

ERGONOMIX

Risk alert!

You are in a hazardous

environment. Try parking your car somewhere else.

OK

ERGONOMIX

ERGONOMIX

“LOCAL IS THE NEW GLOBAL”

Marian Salzman, 2008

MASS RETAIL SUFFERS UNDER THE HANDS OF THE INTERNET. HOWEVER, LOCAL, PERSONAL AND FOCUSSED PROVES THE RETAIL

CONCEPT IS FAR FROM DEAD!

LOCAL

LOCAL

LOCAL

“NIET ELK OUD VROUWTJE IS EVEN

BETROUWBAAR, ELKE GOLF GELUKKIG WEL”

Volkswagen, campagne 2010

PROVEN

PROVEN

PROVEN

“ALL FACE AND NO TROUSERS?”

Jeremy Clarkson, Topgear

REAL

REAL

REAL

REAL

REAL

REAL

“CULTURE EATS STRATEGY FOR

BREAKFAST”

Ford war room, mantra

ZEITGEIST

CONNECTION

MANY TO MANY

ATTRACT

INVOLVE

INTERACTION

RETURN ON INVOLVEMENT

EXPERIENCE

INSPIRATION

ACT

WHAT I WANT

DO

CULTURE

DIRECT

SEEK ATTENTION

INTERRUPT

REACT

RETURN ON INVESTMENT

IMAGE

USE

PROMISE

WHAT YOU NEED

TELL

STRATEGY

ONE TO MANY

Bob van Leeuwen

robertus.van.leeuwen@gmail.com

@capibaro

06 10915818

Bob van Leeuwen