Post on 12-Apr-2017
Presentation by Alana Colley
website
mobile website
eCRM
“The goal of art is to capture and reward one’s attention.”
“The goal of social media content is to capture and reward one’s attention.”
CONSIDER
why do you use social media?
1. #FOMO2. Interact with friends & family3. Be entertained4. Learn something
CONSIDER
why do we use social media?
1. To draw attention to our programs/ initiatives2. To build communities3. To enhance our reputation and perception of the industry4. To monitor sentiment
engage
1. FOMO2. Interact with friends & family3. Be entertained4. Learn something5. NOT interact with brands (unless frustrated or upset)
1. To draw attention to our programs/ initiatives2. To build communities3. To enhance our reputation and perception of the industry4. To monitor sentiment of our audience
ADD VALUEEntertain me. Make me feel proud. Inspire me. Educate me.
exhibit
A
Social Media Monitoring
Internal Conversation
Influencers Partner Bodies
It’s the same content but…BAHAHAHA!
DEFINE.What will work where?
exhibit
B
Let’s take a look under the hood… site analytics
Let’s take a look under the hood...But…. are people actually using the app as a result of one Facebook post?... yes!
CURRENT OUTLOOK
Results so far...
“The goal of social media content is to capture and reward one’s attention.”