The goal of social media

17
Presentation by Alana Colley

Transcript of The goal of social media

Page 1: The goal of social media

Presentation by Alana Colley

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website

mobile website

eCRM

“The goal of art is to capture and reward one’s attention.”

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“The goal of social media content is to capture and reward one’s attention.”

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CONSIDER

why do you use social media?

1. #FOMO2. Interact with friends & family3. Be entertained4. Learn something

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CONSIDER

why do we use social media?

1. To draw attention to our programs/ initiatives2. To build communities3. To enhance our reputation and perception of the industry4. To monitor sentiment

engage

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1. FOMO2. Interact with friends & family3. Be entertained4. Learn something5. NOT interact with brands (unless frustrated or upset)

1. To draw attention to our programs/ initiatives2. To build communities3. To enhance our reputation and perception of the industry4. To monitor sentiment of our audience

ADD VALUEEntertain me. Make me feel proud. Inspire me. Educate me.

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exhibit

A

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Social Media Monitoring

Internal Conversation

Influencers Partner Bodies

It’s the same content but…BAHAHAHA!

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DEFINE.What will work where?

exhibit

B

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Let’s take a look under the hood… site analytics

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Let’s take a look under the hood...But…. are people actually using the app as a result of one Facebook post?... yes!

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CURRENT OUTLOOK

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Results so far...

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“The goal of social media content is to capture and reward one’s attention.”


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