The Global Marketer View

David Wheldon President, WFA & Chief Marketing Officer, RBS

Challenging times…

Clients are speaking out…

But the global landscape has changed…

The WFA’s ‘Principles for partnership’ in progress…

1. Zero tolerance to ad fraud

2. Strict brand safety protection

3. Minimum viewability thresholds

4. Transparency through supply-chain

5. Third party verification and measurement

6. Walled gardens & data portability

7. Improving data transparency

8. Improved user experience

With power comes responsibilities…

Transparency throughout the supply chain…

Data transparency

Client transparency

It’s time for change…

So let’s step up