The Global Marketer View - World OOH€¦ · The WFA’s ‘Principles for partnership’ in...
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The Global Marketer View David Wheldon President, WFA & Chief Marketing Officer, RBS
Transcript of The Global Marketer View - World OOH€¦ · The WFA’s ‘Principles for partnership’ in...
The Global Marketer View
David Wheldon President, WFA & Chief Marketing Officer, RBS
Challenging times…
Clients are speaking out…
But the global landscape has changed…
The WFA’s ‘Principles for partnership’ in progress…
1. Zero tolerance to ad fraud
2. Strict brand safety protection
3. Minimum viewability thresholds
4. Transparency through supply-chain
5. Third party verification and measurement
6. Walled gardens & data portability
7. Improving data transparency
8. Improved user experience
With power comes responsibilities…
Transparency throughout the supply chain…
Data transparency
Client transparency
It’s time for change…
So let’s step up
