Post on 01-Jan-2016
The Future of the Market Research Industry: An Insider’s Perspective
Presented by:
Don MillsPresident & CEO
Corporate Research Associates Inc.
June 11, 2009
Challenges in the Industry
Dealing with tough economic conditions
Adapting to a shrinking market at the same time
Demonstrating the value of research to clients
Enhancing the reputation of our industry
Ensuring the integrity of our industry
Continuing the professionalization of the industry
Addressing employee recruitment and retention issues
Maintaining high standards in business practices and ethics
Advancing the art and science of our profession
Responding to cultural and technological shifts
Recommendations
Here are some recommendations. First to MRIA:
1. Build, promote and protect the reputation of our profession
2. Continue to advocate to protect our ability to do our work
3. Look beyond our industry for new ideas
4. Promote more research on research to advance the profession
5. Work with academic institutions to develop post-secondary
educational programs dedicated to our profession
Recommendations
Here are five more recommendations for suppliers:
1. Invest more effort in the conduct of research on research
2. Implement human resource management practices to recruit
and retain employees
3. Adopt a culture of innovation, especially with clients willing to
take risks to advance the practice of research
4. Increase your value proposition to clients by focusing more of
the outcomes important to those clients
5. Develop hybrid methodologies to address changing cultural
and technological realities
Recommendations
And finally, five recommendations from a client perspective:
1. Participate in helping to build the reputation of this industry by
promoting the social value of our research to your customers
and stakeholders
2. Treat suppliers more like a strategic partner and less like a
commodity supplier
3. Be prepared to pay a fair price for the work needed rather than
compromising the research
4. Become more active in the industry
5. Invest in new research techniques and methodologies to
advance our profession
The Future of the Market Research Industry: An Insider’s Perspective
Presented by:
Don MillsPresident & CEO
Corporate Research Associates Inc.
June 11, 2009