Will McInnes | will@brandwatch.com | @willmcinnes | Tel: +1 917 484 2346

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Will McInnesChief Marketing Officer, Brandwatch @willmcinnes / will@brandwatch.com

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“The ability to acquire and apply knowledge and skills”

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Pho

to ta

ken

by IN

15

7S1

8 W

orld B

ank

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Kahn Academy /400m views (MIT has 58m)

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Let’s look at where next.

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Source /Altimeter The State of Social Business 2013

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TWITTER@yaeltime

“ @wholefoodsnyc it’s time to get a ramen bar on the #UWS, k? ”

TWITTER@lipstickfashion

“ I went to @wholefoodsnyc and they were LEGIT out of kale. My soul weeps. ”

TWITTER@ToksOlagundoye

“ Dear EVERYONE working at the UWS @Wholefoods; put your attitude away. We have all had to work nights we didn’t want to. #HappyNewYear ”

TWITTER@YUJIRAMEN

“ @wholefoodsnyc @yaeltime we are getting ready! #rameneverywhere ”

TWITTER@ToksOlagundoye

“ @wholefoodsnyc @WholeFoods So kind of you! It is greatly appreciated by myself & my neighbors! Yours is one of our favorite places to shop! ”

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25

Johari window

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Known to self Not known to self

Not known to others

Known to others blindopen

hidden unknown

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by C

hris G

old

berg

3.6%

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Recap

4 places to focus your social intelligence now

1. From ‘what happened?’ to ‘what’s going to happen?’

2. From small pockets of social insight to distributed intelligence

3. From passive data to active, physical insights

4. From what we know we don’t know to discovering white space conversations

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A more outrageous

future?

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1. Massive computing

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Pho

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ken

by N

AS

A

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2. Radically transparent

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The salary formula

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3. Immersive

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THEN WHAT?!

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Thank you.