Post on 18-Aug-2018
Samit ChowdhuryTetra Pak
Regional Marketing Director
04 April 2017
Packaging
Trends
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..today we will look at requirements that are being shaped due to new trends
Protection & Differentiation is at the heart of packaging
DIFFERENTIATION
PROTECTION
NEXT ?
Use
WHOLESOME HEALTH THE EXPERIENCE HUNTERSIMPLIFY LIFE HUMAN CONNECTIONME & MY PLANETTRUST & SAFETY
Emerging trends in the world of food & beverages
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agree they always read the
label before they buy any
product
READ LABELS
33%
47%
41%
find it important that it is an
environmentally responsible
brand, when deciding which food
or beverage product to eat and
drink
39%
63%
52%
ENVIRONMENTALLY
RESPONSIBLE BRANDS
of consumers globally are
willing to pay more for simpler
experiences
PAY MORE FOR
SIMPLICITY
of consumers are interested
in other people’s opinions
about which products and
services to buy*
REVIEWS &
RECOMMENDATIONS
24%
36%
31%
of consumers like to buy
products that can be tailored to
their needs
HEALTHY LIFESTYLE TAILORED PRODUCTS
Look for products fortified
with vitamins or minerals*
45% 63%43%
32%
51%
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..and how consumers will interact with packaging
3 trends have a bigger impact on packaging
ME & MY PLANETSIMPLIFY LIFE HUMAN CONNECTION
SIMPLIFY LIFE
Many consumers are stressed
and busy. They are on the
look-out for new ways to save
time – ideas and products that
make life easier!
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..which is driving the move towards “Ready to Drink”
Consumers are looking for convenience
Powder5.9 bn
Ambient5.3 bn
Chilled
11 bn
+ 2%
+ 8%
ASEAN Dairy category Volume 2016 CAGR 2016-19
HUMAN CONNECTION
Humans are hard-wired to connect,.We
constantly seek each other’s opinions about
which products and services to buy.
A recent development is that modern
consumers look for meaning and personality
in products too.
They favour brands that interact in a human,
friendly manner. They identify with such
brands, and are willing to build lasting
relationships with them.
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ME & MY PLANET
Eco-sensitivity is increasing among consumers. and
pollution is perceived as a growing threat. The desire for
a cleaner environment and greener consumption options
is growing apace. Green alternatives are gaining
popularity world-wide.
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ME & MY PLANET
CONSUMER TREND #2
Environmental pollution is one of the top 3
concerns globally (driven by China (60%))*
ENVIRONMENT TOP CONCERN
36% of consumers say they feel
guilty when they do something
that is not environmentally
friendly*
36% FEEL GUILTY
52% of consumers globally say it is important for
brands to be environmentally responsible. They
weigh this up when deciding which food or
beverage product to eat and drink*
52%
ENVIRONMENTALLY
RESPONSIBLE BRAND PLEASE!
45% of consumers globally find it
important that the food and drinks they
buy are organic or made from organic
ingredients*
45%
Sources:
* Roper Reports Worldwide 2015
** QA2 Pew Global Research SC/2017-04-04
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