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The first bite is with the eyes

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Samit ChowdhuryTetra Pak

Regional Marketing Director

04 April 2017

Packaging

Trends

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“A package

should

save more

than it

costs”

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..today we will look at requirements that are being shaped due to new trends

Protection & Differentiation is at the heart of packaging

DIFFERENTIATION

PROTECTION

NEXT ?

Use

WHOLESOME HEALTH THE EXPERIENCE HUNTERSIMPLIFY LIFE HUMAN CONNECTIONME & MY PLANETTRUST & SAFETY

Emerging trends in the world of food & beverages

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agree they always read the

label before they buy any

product

READ LABELS

33%

47%

41%

find it important that it is an

environmentally responsible

brand, when deciding which food

or beverage product to eat and

drink

39%

63%

52%

ENVIRONMENTALLY

RESPONSIBLE BRANDS

of consumers globally are

willing to pay more for simpler

experiences

PAY MORE FOR

SIMPLICITY

of consumers are interested

in other people’s opinions

about which products and

services to buy*

REVIEWS &

RECOMMENDATIONS

24%

36%

31%

of consumers like to buy

products that can be tailored to

their needs

HEALTHY LIFESTYLE TAILORED PRODUCTS

Look for products fortified

with vitamins or minerals*

45% 63%43%

32%

51%

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..and how consumers will interact with packaging

3 trends have a bigger impact on packaging

ME & MY PLANETSIMPLIFY LIFE HUMAN CONNECTION

SIMPLIFY LIFE

Many consumers are stressed

and busy. They are on the

look-out for new ways to save

time – ideas and products that

make life easier!

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..which is driving the move towards “Ready to Drink”

Consumers are looking for convenience

Powder5.9 bn

Ambient5.3 bn

Chilled

11 bn

+ 2%

+ 8%

ASEAN Dairy category Volume 2016 CAGR 2016-19

Re-sealable opening & closures is becoming more important

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HUMAN CONNECTION

Humans are hard-wired to connect,.We

constantly seek each other’s opinions about

which products and services to buy.

A recent development is that modern

consumers look for meaning and personality

in products too.

They favour brands that interact in a human,

friendly manner. They identify with such

brands, and are willing to build lasting

relationships with them.

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The way people connect has undergone a shift

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ME & MY PLANET

Eco-sensitivity is increasing among consumers. and

pollution is perceived as a growing threat. The desire for

a cleaner environment and greener consumption options

is growing apace. Green alternatives are gaining

popularity world-wide.

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ME & MY PLANET

CONSUMER TREND #2

Environmental pollution is one of the top 3

concerns globally (driven by China (60%))*

ENVIRONMENT TOP CONCERN

36% of consumers say they feel

guilty when they do something

that is not environmentally

friendly*

36% FEEL GUILTY

52% of consumers globally say it is important for

brands to be environmentally responsible. They

weigh this up when deciding which food or

beverage product to eat and drink*

52%

ENVIRONMENTALLY

RESPONSIBLE BRAND PLEASE!

45% of consumers globally find it

important that the food and drinks they

buy are organic or made from organic

ingredients*

45%

Sources:

* Roper Reports Worldwide 2015

** QA2 Pew Global Research SC/2017-04-04

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ME & MY PLANETSIMPLIFY LIFE HUMAN CONNECTION

Re-sealable packages Connected packages Sustainable packages