Post on 17-Jul-2015
The first 100 days of a startup Weekly Innovation & other stories
Wecanbeheroes Academy 20 Februari 2015
StartWhere our journey began
Weekly (Innovation) From idea to concept in one week
Ideation Kings Our own ideas factory on full speed
To be continued Where the journey takes us
Tim Gouw Head of Tales & Stories
Maarten van den Heuvel Head of Arts & Crafts
Our first 100 days
Polare
gaat
door
Februa
ry - Ap
ril 201
4
Foun
ded i
n Holla
nd
3 Nove
mber 2
014
Weekly
Inno
vation
1 Nove
mber 2
014
Sh*t Umbre
lla
1 Dece
mber 2
014
Feli
5 Janu
ary 20
15
Foun
ded X
19 Nove
mber 2
014
Ideatio
n King
s
1 Janu
ary 20
15
Today
& beyon
d
20 Fe
bruary
2015
Polare
gaat
door
Februa
ry - Ap
ril 201
4
Foun
ded i
n Holla
nd
3 Nove
mber 2
014
Weekly
Inno
vation
1 Nove
mber 2
014
Sh*t Umbre
lla
1 Dece
mber 2
014
Feli
5 Janu
ary 20
15
Foun
ded X
19 Nove
mber 2
014
Ideatio
n King
s
1 Janu
ary 20
15
Today
& beyon
d
20 Fe
bruary
2015
day -270
“The issues at Polare are nearly solved. There won’t be a bankruptcy.”
— Cor Molenaar, January 31st 2014
:-)
€250K total crowdfunding
investment
1,000+ individuals invested in multiple bookstores
48h to reach the €75K goal
for a single store
Polare gaat door was featured in all major Dutch media
Results
“The biggest Dutch crowdfunding success in history.”
— Mark Laagewaard, CrowdAboutNow
Timing Sentiment Fast & lean Local Influencers
Polare
gaat
door
Februa
ry - Ap
ril 201
4
Foun
ded i
n Holla
nd
3 Nove
mber 2
014
Weekly
Inno
vation
1 Nove
mber 2
014
Sh*t Umbre
lla
1 Dece
mber 2
014
Feli
5 Janu
ary 20
15
Foun
ded X
19 Nove
mber 2
014
Ideatio
n King
s
1 Janu
ary 20
15
Today
& beyon
d
20 Fe
bruary
2015
day 1
Cool wallUncool • Tenders • People who call
themselves ‘manager’ • Working on long-term
projects • Employment • Business bullshit
Cool • Different markets • Concept thinking • Productizing • Put stuff online • Get traction
Weekly Innovation
We help companies innovate by translating trends and ideas into a viable product
concept, within one week.
$1.31 billion quarterly streaming revenue
Innovating online entertainment since 2007
taken over by Google for
$3.2 billion Innovating home automation since 2010
Market valuation of
$40 billion Innovating transit since 2009
700 million users sending 30 billion messages p/day
Innovating communication since 2009
1,000,000+ listings in 190+ countries Innovating travel since 2008
200% year-on-year user growth Innovating music since 2006
New business models arise• Supply and demand find each other much easier; ‘Uber-for-X’ • Every market is a vulnerable • Startups turn business models upside down, are flexibel and
personal, and work together where possible • Setting the new standard for: customer experience, markets,
payments, relationship consumer-producer
New business models arise• Supply and demand find each other much easier; ‘Uber-for-X’ • Every market is a vulnerable • Startups turn business models upside down, are flexibel and
personal, and work together where possible • Setting the new standard for: customer experience, markets,
payments, relationship consumer-producer
“If you seek growth, innovation isn't your best friend... it's your only friend.”— Jeff DeGraff, Dean of Innovation
Why is it such a challenge to be truly innovative?
Why is it such a challenge to be truly innovative?
ideas
everyone has great ideas from daily experiences, the hard part is to get
them out and select the best
daily business
daily business withholds companies from focusing on
what’s next
trends
industries are changing fast, making it hard to truly understand
the latest developments
More than ever, industries are at a tipping point
Keeping up with ever changing customers is hard
While all knowledge and trends are available
Too much time is invested in strategies, visions and the ‘why’
And talking alone does not translate into true innovation
We believe that in the end, customers care about relevant products…
…so why not productize your vision? That’s where we come in!
We innovate… weekly.
Intellectual horse power to transform visionary thinking into products.
M W F
TT
MondayIntake & insights
TuesdayTrends
WednesdayBrainstorm & ideation
FridayProductize & pitch
ThursdayConcepting
M W FTT
MondayIntake & insights
TuesdayTrends
WednesdayBrainstorm & ideation
FridayProductize & pitch
ThursdayConcepting
Fill-out intake form Gather a team Prepare briefing presentation
Take the stage! Validate with real users
Repeat innovation week
M W FTT
MondayIntake & insights
TuesdayTrends
WednesdayBrainstorm & ideation
FridayProductize & pitch
ThursdayConcepting
09:00 Briefing meeting Getting up-to-speed with the challenge at hand, conducted research and the team.
12:00 Insights interviews with employees Analyzing internal documents, asking the right questions.
09:00 Ideation brainstorm Workshop with the team, extracting the best ideas from the company.
12:00 Prioritizing, combining and selecting ideas Shifting the good thoughts from the bad, based on market trends. Combining the best suggestions to ideas worth looking into. 16:00
Pitch and drinks Presenting the week’s output.
09:00 Product and pretotype development Finishing the product concept and preparing the pretotype testing tools.
09:00 Trends analysis Getting out there, inspecting the market, competitor analysis, investigating the latest development in the industry and beyond.
09:00 Creative concept Translating the most promising idea into a 360 concept, including proposition, market strategy, business model and visuals.
together with an internal company team stand alone with input from contact person
The weekly method
Productizing to make your vision tangible
product concept
Pretotyping to test consumer demand user validation
Productize it Trends translated, vision applied
Product Service
Online
OfflineKnife
We believe that a product can be anything. Physical or digital. A traditional product or a productized service.
What is a product?
Uber
“At the end of the day, the only way to change
is through products.”— Satya Nadella, CEO Microsoft
Innovative The next big thing
Simple Easy to grasp
Tangible To be appealing
Presentable For fast decision making
Shareable Viral in the organization
Customer focused Of course…
The productizing guidelines
Pretotype it Failing faster for more success
“Make sure – as quickly and as cheaply as you can – that you are building the right it* before you build it right.”— Alberto Savoia, pretotyping
* ’it’ can be anything but it’s always an ‘idea to try’
without pretotyping
The pretotyping effect
with pretotyping more success!
The BUILD - MEASURE - LEARN feedback loop
ideas tried slow failures fast failures successes
An ecosystem of weeks
vision strategy productize pretotype design ◦ ◦ build ◦ ◦ ◦ launch improve
WHY HOW WHAT TRY
If a product concept is positively received, developing and launching a minimum viable product is the first step towards realizing your new dream. A system of pre-planned weeks assure transparent and predictable execution.
An ecosystem of weeks
vision strategy productize pretotype design ◦ ◦ build ◦ ◦ ◦ launch improve
WHY HOW WHAT TRY
If a product concept is positively received, developing and launching a minimum viable product is the first step towards realizing your new dream. A system of pre-planned weeks assure transparent and predictable execution.
productize
take the stage
Day after day, Steve Jobs said to Jony Ive “This might be crazy, but what if we…” until once in a while the idea took the air out of the room.
Constant exploration is needed
End the era of asking why. Go weekly!goweekly.co
Polare
gaat
door
Februa
ry - Ap
ril 201
4
Foun
ded i
n Holla
nd
3 Nove
mber 2
014
Weekly
Inno
vation
1 Nove
mber 2
014
Sh*t Umbre
lla
1 Dece
mber 2
014
Feli
5 Janu
ary 20
15
Foun
ded X
19 Nove
mber 2
014
Ideatio
n King
s
1 Janu
ary 20
15
Today
& beyon
d
20 Fe
bruary
2015
day 3
What%do%all%these%companies%have%in%common?%
1)#They#were#founded#in#Holland#in#the#21st#century#
2)#They#have#the#ambition#to#transform#their#industry#
3)#The#founders#have#never#clubbed#a#baby#seal
51
“Voor de nieuwe iconen van Nederland kijk je op Founded in Holland”
— BNR Nieuwsradio, December 22, 2014
@KroesControlStay#up@to@speed#with#Neelie's##startup#journey
Polare
gaat
door
Februa
ry - Ap
ril 201
4
Foun
ded i
n Holla
nd
3 Nove
mber 2
014
Weekly
Inno
vation
1 Nove
mber 2
014
Sh*t Umbre
lla
1 Dece
mber 2
014
Feli
5 Janu
ary 20
15
Foun
ded X
19 Nove
mber 2
014
Ideatio
n King
s
1 Janu
ary 20
15
Today
& beyon
d
20 Fe
bruary
2015
day 19
100K UNIQUE VISITORS
60 ACTIVE COUNTRIES
1200 STARTUPS
IN OUR FIRST MONTH WE’VE HAD
Uncovering local startup scenes
Some learnings• When people sign up that doesn’t mean that they are instant fans • If people sign up they expect a reply, if 800 people sign up that
means a lot of work • When starting a company it’s good to have something to talk about • Building a small community isn’t the hardest part, it’s all about
growth and dedication • Startups are fun to work with, governments not so much
Polare
gaat
door
Februa
ry - Ap
ril 201
4
Foun
ded i
n Holla
nd
3 Nove
mber 2
014
Weekly
Inno
vation
1 Nove
mber 2
014
Sh*t Umbre
lla
1 Dece
mber 2
014
Feli
5 Janu
ary 20
15
Foun
ded X
19 Nove
mber 2
014
Ideatio
n King
s
1 Janu
ary 20
15
Today
& beyon
d
20 Fe
bruary
2015
day 31
SH*T UMBRELLA
Polare
gaat
door
Februa
ry - Ap
ril 201
4
Foun
ded i
n Holla
nd
3 Nove
mber 2
014
Weekly
Inno
vation
1 Nove
mber 2
014
Sh*t Umbre
lla
1 Dece
mber 2
014
Feli
5 Janu
ary 20
15
Foun
ded X
19 Nove
mber 2
014
Ideatio
n King
s
1 Janu
ary 20
15
Today
& beyon
d
20 Fe
bruary
2015
day 62
We do tons of small experiments, that sometimes become cool projects and once in a while result into real startups. The common denominator is our belief in continuous product innovation.
Projects ExperimentsStartups
Projects ExperimentsStartups
Polare
gaat
door
Februa
ry - Ap
ril 201
4
Foun
ded i
n Holla
nd
3 Nove
mber 2
014
Weekly
Inno
vation
1 Nove
mber 2
014
Sh*t Umbre
lla
1 Dece
mber 2
014
Feli
5 Janu
ary 20
15
Foun
ded X
19 Nove
mber 2
014
Ideatio
n King
s
1 Janu
ary 20
15
Today
& beyon
d
20 Fe
bruary
2015
day 66
Find the perfect gift
Feli is personal She creates a gift profile for each of your friends.
Feli is flexible Finding a personal gift is just a matter of categorizing your friend’s preferences.
Feli is fun In terms of UX, it’s similar to Tinder.
Feli is open Every online product database can be added to het gift engine.
UX FE BE
PLPRCM
Partypals
Honors
September 2014 February 2015
Say goodbye to those boring giftcards, Feli
Sign up and be the first to join the party.Go to
Polare
gaat
door
Februa
ry - Ap
ril 201
4
Foun
ded i
n Holla
nd
3 Nove
mber 2
014
Weekly
Inno
vation
1 Nove
mber 2
014
Sh*t Umbre
lla
1 Dece
mber 2
014
Feli
5 Janu
ary 20
15
Foun
ded X
19 Nove
mber 2
014
Ideatio
n King
s
1 Janu
ary 20
15
Today
& beyon
d
20 Fe
bruary
2015
day 112
The next 100 days: focus / 3 Follow: @FoundedHolland - @goWKLY - @MeetFeli