The first 100 days of a startup Weekly Innovation & other stories

Wecanbeheroes Academy 20 Februari 2015

StartWhere our journey began

Weekly (Innovation) From idea to concept in one week

Ideation Kings Our own ideas factory on full speed

To be continued Where the journey takes us

Tim Gouw Head of Tales & Stories

Maarten van den Heuvel Head of Arts & Crafts

Our first 100 days

Polare

gaat

door

Februa

ry - Ap

ril 201

4

Foun

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n Holla

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3 Nove

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Weekly

Inno

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1 Nove

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Sh*t Umbre

lla

1 Dece

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Feli

5 Janu

ary 20

15

Foun

ded X

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Ideatio

n King

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1 Janu

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15

Today

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20 Fe

bruary

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Polare

gaat

door

Februa

ry - Ap

ril 201

4

Foun

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3 Nove

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Weekly

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1 Nove

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Sh*t Umbre

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1 Dece

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Feli

5 Janu

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19 Nove

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Ideatio

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1 Janu

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day -270

“The issues at Polare are nearly solved. There won’t be a bankruptcy.”

— Cor Molenaar, January 31st 2014

:-)

€250K total crowdfunding

investment

1,000+ individuals invested in multiple bookstores

48h to reach the €75K goal

for a single store

Polare gaat door was featured in all major Dutch media

Results

“The biggest Dutch crowdfunding success in history.”

— Mark Laagewaard, CrowdAboutNow

Timing Sentiment Fast & lean Local Influencers

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Feli

5 Janu

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Ideatio

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day 1

Cool wallUncool • Tenders • People who call

themselves ‘manager’ • Working on long-term

projects • Employment • Business bullshit

Cool • Different markets • Concept thinking • Productizing • Put stuff online • Get traction

Weekly Innovation

We help companies innovate by translating trends and ideas into a viable product

concept, within one week.

$1.31 billion quarterly streaming revenue

Innovating online entertainment since 2007

taken over by Google for

$3.2 billion Innovating home automation since 2010

Market valuation of

$40 billion Innovating transit since 2009

700 million users sending 30 billion messages p/day

Innovating communication since 2009

1,000,000+ listings in 190+ countries Innovating travel since 2008

200% year-on-year user growth Innovating music since 2006

New business models arise• Supply and demand find each other much easier; ‘Uber-for-X’ • Every market is a vulnerable • Startups turn business models upside down, are flexibel and

personal, and work together where possible • Setting the new standard for: customer experience, markets,

payments, relationship consumer-producer

New business models arise• Supply and demand find each other much easier; ‘Uber-for-X’ • Every market is a vulnerable • Startups turn business models upside down, are flexibel and

personal, and work together where possible • Setting the new standard for: customer experience, markets,

payments, relationship consumer-producer

“If you seek growth, innovation isn't your best friend... it's your only friend.”— Jeff DeGraff, Dean of Innovation

Why is it such a challenge to be truly innovative?

Why is it such a challenge to be truly innovative?

ideas

everyone has great ideas from daily experiences, the hard part is to get

them out and select the best

daily business

daily business withholds companies from focusing on

what’s next

trends

industries are changing fast, making it hard to truly understand

the latest developments

More than ever, industries are at a tipping point

Keeping up with ever changing customers is hard

While all knowledge and trends are available

Too much time is invested in strategies, visions and the ‘why’

And talking alone does not translate into true innovation

We believe that in the end, customers care about relevant products…

…so why not productize your vision? That’s where we come in!

We innovate… weekly.

Intellectual horse power to transform visionary thinking into products.

M W F

TT

MondayIntake & insights

TuesdayTrends

WednesdayBrainstorm & ideation

FridayProductize & pitch

ThursdayConcepting

M W FTT

MondayIntake & insights

TuesdayTrends

WednesdayBrainstorm & ideation

FridayProductize & pitch

ThursdayConcepting

Fill-out intake form Gather a team Prepare briefing presentation

Take the stage! Validate with real users

Repeat innovation week

M W FTT

MondayIntake & insights

TuesdayTrends

WednesdayBrainstorm & ideation

FridayProductize & pitch

ThursdayConcepting

09:00 Briefing meeting Getting up-to-speed with the challenge at hand, conducted research and the team.

12:00 Insights interviews with employees Analyzing internal documents, asking the right questions.

09:00 Ideation brainstorm Workshop with the team, extracting the best ideas from the company.

12:00 Prioritizing, combining and selecting ideas Shifting the good thoughts from the bad, based on market trends. Combining the best suggestions to ideas worth looking into. 16:00

Pitch and drinks Presenting the week’s output.

09:00 Product and pretotype development Finishing the product concept and preparing the pretotype testing tools.

09:00 Trends analysis Getting out there, inspecting the market, competitor analysis, investigating the latest development in the industry and beyond.

09:00 Creative concept Translating the most promising idea into a 360 concept, including proposition, market strategy, business model and visuals.

together with an internal company team stand alone with input from contact person

The weekly method

Productizing to make your vision tangible

product concept

Pretotyping to test consumer demand user validation

Productize it Trends translated, vision applied

Product Service

Online

OfflineKnife

Facebook

We believe that a product can be anything. Physical or digital. A traditional product or a productized service.

What is a product?

Uber

“At the end of the day, the only way to change

is through products.”— Satya Nadella, CEO Microsoft

Innovative The next big thing

Simple Easy to grasp

Tangible To be appealing

Presentable For fast decision making

Shareable Viral in the organization

Customer focused Of course…

The productizing guidelines

Pretotype it Failing faster for more success

“Make sure – as quickly and as cheaply as you can – that you are building the right it* before you build it right.”— Alberto Savoia, pretotyping

* ’it’ can be anything but it’s always an ‘idea to try’

without pretotyping

The pretotyping effect

with pretotyping more success!

The BUILD - MEASURE - LEARN feedback loop

ideas tried slow failures fast failures successes

An ecosystem of weeks

vision strategy productize pretotype design ◦ ◦ build ◦ ◦ ◦ launch improve

WHY HOW WHAT TRY

If a product concept is positively received, developing and launching a minimum viable product is the first step towards realizing your new dream. A system of pre-planned weeks assure transparent and predictable execution.

An ecosystem of weeks

vision strategy productize pretotype design ◦ ◦ build ◦ ◦ ◦ launch improve

WHY HOW WHAT TRY

If a product concept is positively received, developing and launching a minimum viable product is the first step towards realizing your new dream. A system of pre-planned weeks assure transparent and predictable execution.

productize

take the stage

Day after day, Steve Jobs said to Jony Ive “This might be crazy, but what if we…” until once in a while the idea took the air out of the room.

Constant exploration is needed

End the era of asking why. Go weekly!goweekly.co

Polare

gaat

door

Februa

ry - Ap

ril 201

4

Foun

ded i

n Holla

nd

3 Nove

mber 2

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Weekly

Inno

vation

1 Nove

mber 2

014

Sh*t Umbre

lla

1 Dece

mber 2

014

Feli

5 Janu

ary 20

15

Foun

ded X

19 Nove

mber 2

014

Ideatio

n King

s

1 Janu

ary 20

15

Today

& beyon

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20 Fe

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2015

day 3

What%do%all%these%companies%have%in%common?%

1)#They#were#founded#in#Holland#in#the#21st#century#

2)#They#have#the#ambition#to#transform#their#industry#

3)#The#founders#have#never#clubbed#a#baby#seal

51

“Voor de nieuwe iconen van Nederland kijk je op Founded in Holland”

— BNR Nieuwsradio, December 22, 2014

@KroesControlStay#up@to@speed#with#Neelie's##startup#journey

Polare

gaat

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Februa

ry - Ap

ril 201

4

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3 Nove

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1 Dece

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5 Janu

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day 19

100K UNIQUE VISITORS

60 ACTIVE COUNTRIES

1200 STARTUPS

IN OUR FIRST MONTH WE’VE HAD

Uncovering local startup scenes

Some learnings• When people sign up that doesn’t mean that they are instant fans • If people sign up they expect a reply, if 800 people sign up that

means a lot of work • When starting a company it’s good to have something to talk about • Building a small community isn’t the hardest part, it’s all about

growth and dedication • Startups are fun to work with, governments not so much

Polare

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day 31

SH*T UMBRELLA

Polare

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day 62

We do tons of small experiments, that sometimes become cool projects and once in a while result into real startups. The common denominator is our belief in continuous product innovation.

Projects ExperimentsStartups

Projects ExperimentsStartups

Polare

gaat

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ril 201

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day 66

Find the perfect gift

Feli is personal She creates a gift profile for each of your friends.

Feli is flexible Finding a personal gift is just a matter of categorizing your friend’s preferences.

Feli is fun In terms of UX, it’s similar to Tinder.

Feli is open Every online product database can be added to het gift engine.

UX FE BE

PLPRCM

Partypals

Honors

September 2014 February 2015

Say goodbye to those boring giftcards, Feli

Sign up and be the first to join the party.Go to

Polare

gaat

door

Februa

ry - Ap

ril 201

4

Foun

ded i

n Holla

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3 Nove

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1 Nove

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1 Dece

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Feli

5 Janu

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15

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19 Nove

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Ideatio

n King

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1 Janu

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Today

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day 112

The next 100 days: focus / 3 Follow: @FoundedHolland - @goWKLY - @MeetFeli