The Essentials for a Successful Web Site 2015

Transcript of The Essentials for a Successful Web Site 2015

www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866

by Robin Moss ribit, a digital marketing agency

Essentials For Effective Websites

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http://linkedin.com/in/ribit

http://plus.google.com/+RobinMoss

http://plus.google.com/+Ribit1

Do I need a web site?

• A web site is today’s business card

• It gives you credibility

What’s in a domain• domain vs. business name

• .com - .biz - .net - .account - .actor -.attorney …..

• length

• keywords

• originality

Game Plan

• Who is your target market?

• Who are you trying to reach?

• What content do they want?

• Do you have a strategy? A plan? Goals?

Self Hosting?

Site Structure• Before we design, we figure out the structure

Intuitive Navigation

Branding• Branding needs to be consistent

Unique Design• Google has said design matters

• Analytics show people don’t stay for “bad design”

Responsive Design

• Google recommends responsive design

• One database

• works on multiple platforms

• 77% of the U.S. population own a smartphone

Content is King!

• You need evergreen content!

• Static or a brochure site will not work in 2015

• To keep people coming back you need great content

• Blog!

Images and Titles and Video oh my!

• When you blog you need to include an image - where to find them:

Image Names

• What is in a name….

IMG_0570.jpg

Social Media

• You need to link to Social Media -

• You want people to be able to share your content

• You want people to be able to find You on social media

Call-To-Action• Why do you have a business, you want to sell

something!

• Ask people to do something!

SEO

• Search Engine Optimization

• Don’t leave home without it

• Local is more important!

• Have correct citations

How to get SEO

• Keyword rich headings!

• Plugins -

• Redirects

Testing

• Make sure it works

• Test every page

• Read for grammar and typos

Update

• Don’t forget to update!

• You should do all WordPress updates

• Update plugins - you don’t want to be hacked!

• Backups!

Robin Mossribit

972-239-8866 robin@ribit.com

mailto:robin@ribit.com

The Essentials for a Successful Web Site 2015

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Transcript of The Essentials for a Successful Web Site 2015

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