Online Marketing Essentials Part II: Elements of A Successful Website

8/13/2019 Online Marketing Essentials Part II: Elements of A Successful Website

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Andrew McCauley: In today's podcast, we're continuing the top ten

things you need for a website.

Andrew McCauley: Hey everybody this is Andrew McCauley, welcometo Podcast number !. "his is the second addition of our currenttheme. #e're tal$ing about the top ten things that you need for agreat website and this episode we're tal$ing about the ne%t threethings, so we're covering &ust three things in this particular podcasttoday, and it is a continuation from our previous podcast where wecovered the first three things. And, of course, if that's not confusingenough then I'm going to bring on Heather Porter to ma$e it evenmore clear. Hey Heather

Heather Porter: Hey Andrew, hello you guys It's great to be bac$and as Andrew suggested in his (round about way, we're continuing onwith the top ten things that you guys need in your websites right now.

Andrew McCauley: )eah I couldn't ma$e that any more confusing,could I*

Heather Porter: )eah, you $now. +ut that's alright, that's why youhave me here right*

Andrew McCauley: eeping me on the straight and narrow.

Heather Porter: "rying to do my best, but loo$ we are continuing onwith this and the reason why is, yes, we've done our show a couple ofyears ago about websites but as you $now, they constantly change.-o, we thought it would be a good idea to revisit and spend a fewpodcast with you guys covering a few topics on each one, on what youneed to pay attention to on your website right now to get the most outof online mar$eting.

Andrew McCauley: )es, last wee$ we covered set up, we coveredwebsite systems you can use and we also covered various plugins thatwill enhance your site. "oday's going to be a bit of fun, but of coursebefore dive into that section, what did you learn this wee$, HeatherPorter*

www.autopilotyourbusiness.com


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Heather Porter: ood /uestion, now I am constantly telling people in

my tal$s that I do and &ust, you $now, in consultancy or whatever I'mdoing I'm constantly saying, before you create anything, any products,even a blog post, go to find out what the mar$et wants first and Isuggest you use what is called the 'oogle eyword "ool' because thatbasically allows you type in some $eywords and find out if people areactually searching for those $eywords online.

0ow, the oogle eyword "ool is officially gone +ut it's o$ay, it's gonebut there is a new tool and you can still get access to that. "hey'vechanged it to be called '"he eyword Planner'. -o, if you go ahead andtype in... #ell, in the past I'd &ust say oogle eyword "ool, if you do

that it will &ust redirect you into a new page on oogle that tal$s toyou a little bit about what the eyword Planner is and then it has anice little button or a lin$ on there that says to sign into Adwordsaccount.

1o not worry, you don't necessarily need to be placing ads to getaccess to this great little tool, all you need to do is have a oogleaccount whether you have mail or an analytics account or a )ou"ubeaccount, all these accounts you already have that allows you tobasically sign on into the new eyword Planner and accept their terms

and conditions and then you're off and running using their eywordPlanner tool which, by the way, I &ust was in there and it's li$e the old$eyword tool. -o, there you have it.

Andrew McCauley: )eah, you $now I'm glad that they actuallyreplaced it with something else because oogle recently have a bit of ahistory of &ust stopping things and not replacing them li$e the oogle2eader &ust disappeared and so many people were up in arms aboutthat and there's a whole bunch of other oogle tools that they've putout and they play with and then they &ust delete. )ou $now, once youget used to them they &ust delete it so... oogle are doing a fair bit of

changes going on right now, we spo$e about mail changing and theway that they've changed their tabs and that sort of stuff. )ou $nowthere's a few changes going on with oogle so I'm sure that's not theend of it at all.



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Heather Porter: 0o, it doesn't sound li$e it. And guys that are

listening, you $now, &ust a heads up if you've never used eyword toolbefore, now's your chance to go in there and use this. It's a greatopportunity to chec$ out how really ama3ing it is because, after all, the$ey fundamentals in business is find out what your mar$et wants first,then go create it and then get it out there to them, so this is how youdo that.

Andrew McCauley: )es.

Heather Porter: -o, Andrew, what have you learned in the wee$*

Andrew McCauley: I've been learning lots of stuff in the last fewwee$s actually. I tell you what I have learned is... I've been playingwith my iPad a lot more lately, loving my iPad. 1o you use your iPadmuch*

Heather Porter: )eah, off and on. 4or me it's more of a -aturdaymorning lay5in, you $now. -urfing around, that sort of stuff.

Andrew McCauley: -ince oogle reader closed down, I have actuallyused a couple of new tools that I'm using for my reader, but that's not

what I was going to tal$ about today. I am going to tal$ about a tool,or an app, that I found on iPad, which helps me because I do a lot ofwriting as far as notes go, so when I start my day I usually have asheet of blan$ paper and I put down all of the things that need tohappen for that day, and then I rip it off and start a new one the ne%tday.

+ut, what I found was an app called Penultimate, which is basically li$ea notepad for your iPad, but it actually, you can use a stylus, li$e a pendesigned for touch screen iPads to write notes. "he good thing aboutthis is it lets you sync it straight into your 6vernote.

I use 6vernote a fairly large amount with things I come across on the#eb, I want to $eep some information or I want to use it as astorehouse for other topics that I may need to tal$ about or do a blogpost later so I put it in 6vernote, and what this Penultimate does is itlets you mar$ .pdfs, as well, so if you have a .pdf that someone sent



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you and you want circle bits and pieces or you want to write notes on

the pages of a .pdf, you can do it, as well. It lets you mar$ photos andthat sort of stuff. )ou've got a screen shot and you want to send ascreen shot to somebody and you want to write some notes around it,you can do that, as well.

Penultimate loo$s li$e it's going to be a fun little tool for me. )ou$now, I go to events and I'll ta$e my iPad and I'll, you $now, I used totype notes into the yellow notepad and I'm not a fast typer in the bestof times, and when I've got to pec$ at it on an iPad, I'm slow. 0ow Ican start writing notes on Penultimate.

Heather Porter: "his is cool. 1oes it actually ta$e your doodles oryour writing and translate it into te%t* How does that wor$*

Andrew McCauley: )eah, well it also does that, too, so it lets youscan te%t so you can actually scan it, you can draw pictures and movethem around. )ou can circle a piece of picture that you want to movearound and shift around somewhere else. "he other thing it does is italso comes with different writing paper style, too. )ou can have agraph paper, you can have notes, you can even have music sheets ifyou want to buy music sheets. It lets you do a whole range of

awesome things. I'm en&oying it already, ta$ing notes and $eepingtrac$, and then I &ust save it straight to 6vernote, so it's pretty cool.

Heather Porter: 7h, than$s for that heads5up. I'm going to chec$that out. 8i$e you said, what a cool little tool when you're &ust at anevent, or traveling, or something and you need to &ot down someinformation. 0ice one

Andrew McCauley: )eah. Anyway, let's get on with it, shall we*

Heather Porter: 8et's do it, let's get into the content.

Andrew McCauley: Alright, so the content, spea$ing of content, as Isaid, we've covered three items already, the first item we want tocover today is, drum roll...

Heather Porter: "heme and designs.



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Andrew McCauley: "heme and design.

Heather Porter: #hich is essentially the loo$ of your website, you$now, we've tal$ed in a previous episode about hosting, and domains,and platforms that you can use, li$e #ordPress, to actually create awebsite, but theme or design is actually what ma$es your website loo$the way it does with all of the nice graphics and the layout and all that.-o, that's what we're going to tal$ about.

Andrew McCauley: Alright, well, let's go. 8et's dig into it.

Heather Porter: Alright, so here's the $ey thing about a theme or

design nowadays9 you must have it be responsive. And, all that meansis that it automatically re5si3es itself based on the device that you areusing to chec$ out the website, so whether that's an iPhone or atablet, des$top, laptop, it'll re5si3e itself accordingly. 0ow, what coolabout a responsive theme is the navigation, or the main menu bar, willeven get more simplistic as it shrin$s down to smaller devices.

#hat this means for the user is /uite simply is a simpler way of usingyour website, it &ust allows them to navigate and find things easier ona small device rather than pinching their screen and trying to go in and

read things. I don't $now about you, Andrew, but I've had so muchconfusion when I'm pinching somebody's website to go small and bigand I lose trac$ of where I am, I can't find the menu, I get confused,and then I leave.

Andrew McCauley: )eah, or you pinch something and it becomes alin$, and then suddenly you're in another page, and you're li$e :#hat'sgoing on here*: Hey, so ;ohn -mith owns a little ba$ery down theroad, and we tells me that he's got a mobile website already. Is thatthe same as a responsive theme*

Heather Porter: "hey are different, actually. "hat's a very good/uestion. "here are plugins that you can get for #ordPress, but also&ust different designs you can get that are mobile. #hat it means isthat if somebody comes to your website from a mobile device, thenthe website $nows to serve them up a different version of yourwebsite, which is the mobile version. It's not responsive in the fact



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that it's not the same website, it's actually another version of your

website.

"his can actually $ind of get confusing because you have to sit downand thin$, :#hat am I going to put in the other version*:, and I haveto update both versions when I do big updates. 4rom a user5friendlyperspective, as far as you as the owner of your website, get theresponsive theme because that means that you &ust have the onewebsite to worry about and it's nice and clean and your branding isconsistent throughout.

Andrew McCauley: 2ight, right. 7$ay.

Heather Porter: -o, it's a very good /uestion. +ut, where do you getthemes* "here's a couple of options here when you're dressing upyour website and you're wanting to get a really nice layout. )ou canget custom themes, which are essentially where you get somebody todesign the site using an illustrator li$e Photo-hop or some otherdesign program. "hat can then be coded into your own customertheme, or loo$ and feel of your website, which, of course, is going tobe on the premium side, but that's get e%actly what you want it to loo$li$e.

)ou can actually go and buy things, so this is the middle of the roadoption. )ou can buy themes from places. #e love #oo"hemes, we use"heme 4orest, and we've also used 6legant "hemes. )ou can go tothese websites and you can do a search by business theme, or funtheme, or blogging theme, or maga3ine theme, or whatever it is, oryou can search their top sold themes, and you can go in and do a livedemo, so you can play around in the theme of what it loo$s li$e as areal website rather than &ust seeing a still image of it. -o, you can dothat, and then the lower end options is, of course, is you can find afree theme.

And, loo$, we say stay away from that because if it's free, chances areit's not going to be updated, and with #ordPress and any other 7pen-ource sort of platform nowadays, there's hac$ers, there's peopletrying to get in, and you want to ma$e sure that you're supported witheverything that you put into your website and it's easy to update and



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upgrade as you need it to happen. -o, if you have a free thing, you're

not going to have as many options to ma$e it loo$ ama3ing, but alsoget stuc$ with something potentially dangerous for your site, as well.

Andrew McCauley: 2ight, right. 1efinitely. -o, #oo"hemes, what'sthe rough cost of a theme*

Heather Porter: 4rom my research lately, I found the average cost isaround the .>>5.>> mar$ for a theme, which is nothing, you$now, it isn't. And, yes, anybody can install a theme and go throughtutorials and learn how to set it up, however, it is much morecomplicated. If you're going to these sites and you're thin$ing, :7h, I

want my site to loo$ e%actly li$e that live demo:, because in the livedemos you can clic$ color choices, you can change the colors, and youcan sort of do different sliders which are the slide shows in the homepage, and you can really see all the options that the theme has, butwhen you actually install it into your #ordPress, your hosting, it comeswith nothing.

)ou $now, it's li$e you're staring at this empty shell of a thing and youcan't possibly figure out, :how do I get it to loo$ li$e what I &ust saw*:,and you can get very frustrated. -o, yeah, these themes are great, but

you might, and I do probably recommend as a business owner, thatyou go out and find somebody to help you to actually install the themeand get it up to the level you want it to be.

Andrew McCauley: 2ight, right. 6%cellent I thin$, is there anythingelse on that topic that we need to cover* I thin$ we're done.

Heather Porter: I guess, &ust the last thing, yes, you can search byresponsive, as well, so if you go to any of these sites, when I said youcould search by business style, or maga3ine style, also you can searchby responsive. -o, ma$e sure you tic$ that little bo%, and you'regetting all the responsive options, which is what you want goingforward online.

Andrew McCauley: ood, good, good. Alright, so, that brings us tothe ne%t part of our website stuff, and that is blogs.



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Heather Porter: )ou $now, it's funny, blogs confuse people I still find

to this day. "hey're li$e :1o I need a blog*:, or :Isn't #ordPress ablog*:

Andrew McCauley: I $now, I did a video for somebody today to showthem that they actually do have a blog on their site, and they've beenusing it for a year and a half and they didn't even $now that it was ablog.

Heather Porter: )ou $now, I thin$ the confusion lies in the fact thatblogging was a really big popular trend where anybody could &ust getup and start typing article bac$ in the late !>'s, early @>>>'s. And, &ustget on, you can get a free blogging platform li$e +logger or #ordPress,and essentially have a website overnight where you type in contentinto it. #hat blogs now are used for is essentially, thin$ of it li$e this,it's a page that e%ists on your website.

)ou may have seen it called +log, you may have seen it called 8atest0ews, or 2esources, or whatever it is, ultimately it's &ust a page that'sdynamic that you can constantly update, easily with posts $nown asblog posts, it sits on your website, and, you $now, some websiteowners will actually have their blogs also display on their home page,

whether that's the entire home page content or a little module that sitsthere and says 8atest 0ews or +log Posts, 8atest Posts, for e%ample,and that's &ust simply pulling through the content from your page,your blog page. -o, it's easy, and why would somebody want a blognowadays, Andrew*

Andrew McCauley: #ell, here's the reason. 7f of the biggest thingsisthat oogle is really hell5bent on ma$ing sure that you have fresh,relevant content that's being shared through the social circles. And, ifyou have a, what they call a static website, the old postcard, the oldbrochure sites that people used to have where you would have the

same home page, the same about page, the same information on apage. oogle doesn't li$e that because they thin$, :well, we're notsure if that owner of that website is actually doing anything on there.:

-o, here's an e%ample9 8et's say that +illy comes along to Heather'ssite, let's say Heather's got an old brochure site, and +illy comes along



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and he loo$s at Heather's site and it's got information that he's

interested in and he li$es it, he thin$s it's great. He goes away and hecomes bac$ to your site, Heather, and he loo$s at the site a wee$ ortwo later and says, :#ow, there's nothing different here, it's still thesame.: -o, he thin$s, :o$ay, maybe Heather's busy, she hasn't putanything new up there, but it's o$ay, I li$e what she's doing. I'll comebac$ again.: -o, three or four wee$s pass, and +illy comes bac$ andhe sees your site, and your site is still the same. He's really going tosay, :)ou $now what* "here's nothing new here, I don't thin$ shechanges it and I'm not going to come bac$.:

0ow there's two problems here. +asically, one is that you've lost a

customer. )ou won't see him again because he won't come bac$because he $nows that there's nothing new for him to see. He's seenall that you've possibly given him to see. "he second thing is thatoogle will loo$ at it and say :)ou $now what* People are bouncing offyour site /uic$ now. "hey're getting there and they're leaving very/uic$ly.: And we've spo$en about bounce rates on websites in aprevious podcast, so if you want to go and find out about that go andlisten to that episode. I can't remember what it is off the top of myhead, but... -o, +illy goes away, oogle doesn't li$e it because they'veserved up a site for +illy's search results and it's not what people are

loo$ing for.

#hat you decide to do, Heather, is put a blog on there, and let's sayyou blog every wee$, once a wee$, and you've got new contentcoming along. 0ow, let's say that ;ohnny comes along, and ;ohnnyloo$s at your site and you've got a blog entry. It's great informationthat he li$es, he's loo$ing at your site and he thin$s it's great. He goesaway, comes bac$ a wee$ later, and you've got some new information,there's another blog post there. It's information that's relevant to whathe's loo$ing for. -o, ;ohnny goes :#ow, this is great, I'm going tocome bac$ again.: -o, all of a sudden you get a regular return visitor

and he's stays there longer because he's reading new stuff.

"he other bonus, the upside, is that oogle loves it. oogle loves itbecause ;ohnny's staying on your site longer, but also it's new content."heir little spiders, their robots, come out to your site and



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name online and find your homepage. "hey're going to find you

through blog posts. "he new people, that is. -o, that's why a blog isincredibly powerful.

Andrew McCauley: 0ow, without getting into this too deeply becauseI $now you and I could tal$ about this for a month...

Heather Porter: )eah, I $now...

Andrew McCauley: ...layouts of a blog or website, give us the toptwo or three most important aspects that you thin$ are necessary forsomeone in this day and age with a website.

Heather Porter: )ou definitely want to have a page on your websitewhere you stic$ your blog. 8i$e we said before it could be called blog,it could be called latest news, free resources, whatever it is. Articles,I've seen articles, as well. -o, you want to have it in your mainnavigation, your main menu. I recommend that you also loo$ atpulling your latest news to your home page, and, of course, this issimply because if somebody visits your homepage once they $now whoyou are, then they can see that you're updating your site easilybecause, visually, they'll see new posts that are there. 7f course,

that'll pull them into your blog page.

And then, as far as where else you might put them, you can highlightcertain popular blog posts in your side bar, as well, so you have this,sort of, side area of your website and you can highlight them and say,you $now, most popular post, or latest post, and you &ust sit that onall the pages of your site so people can see /uite easily what's goingon with your blogs, as well.

Andrew McCauley: #hat about an opt5in or a call to action for themto sign up to receive updates of your blog posts*

Heather Porter: )eah, that's a great point, actually, and as far as theultimate layout of your blog, ideally what you want in there is yourarticle and multimedia, so you want to have your video, if you have apodcast you'll have an audio player, and, of course, images, peoplelove images, and then I highly recommend at the bottom of your



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actual article itself to always have a little opt5in bo%, &ust at the bottom

that is basically, :8i$e what you see here* -ign up to get more:, andthat's &ust to get your blog updates.

)ou'll start to see this popping up on a lot of sites, and the reason whyis that it wor$s. -omebody reads your article, they get down to thebottom of the page, and then they get an opportunity to continue tohang out with you. "hese are 55 opt5in bo%es, by the way, Andrew, are&ust the things we always tal$ about from MailChimp or Awebber,they're the email opt5in bo% that comes with your email program thatyou use for mar$eting.

Andrew McCauley: Absolutely, now, all of the big companies are alldoing blogs. If you're not doing a blog, then it's time to loo$ at whatthose successful people are doing and model that. -o, I thin$ that'senough about blogs, I thin$ we'll move on to the final piece of thispu33le for today, and that's content placement. Content placement, tellus about what you thin$ about content placement, where should thingsgo as far as a website goes*

Heather Porter: "hat's a great /uestion, and there's a term that'sthrown around called 'above the fold'. #hat this means is that, when

you go to somebody's website, the screen that you see that's on yourdevice is what's $nown as above the fold. "he second you scroll downthe page or scroll anywhere else, you're no longer above the fold. -o,obviously, what shows up in that space is the most important primereal estate on your website to ma$e that great first impression andalso /uic$ly show people what you stand for, what you're all about,and what your site is going to do to help them out.

-o, content placement. If you thin$ in terms of 'what do I put abovethe fold*', of course you're going to want to have some sort ofprominent menu, you're navigation bar so people can easily see whereelse they can go with you. 0ow, this is where I always say in yournavigation bar, don't get cutsie and creative. )ou $now, if you'restarting to do weird words in there and somebody comes to your sitefor the first time, when they actually read that, it's li$e someone'scorner, or cra3y session time, or whatever you might thin$ is fun and



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ma$es sense to you, for that first time visitor, they're going to read

that and thin$, :I still have no idea what your site is all about.:

Andrew McCauley: )eah, how many times do we see that*

Heather Porter: All the time

Andrew McCauley: It's so often.

Heather Porter: It's not 55 yes, we $now you want to get yourpersonality out there, but this is not the time to do it because this realestate, this space on your website is so important that you really want

to utili3e it. 6ven with the menu, the words that are in your menu.

Andrew McCauley: )eah, absolutely.

Heather Porter: Ma$e, you $now, really clear about that, as well asthis is a chance for opt5in, so this is where you can build your list.0ow, you can use what's called a widget or side bar, which is on thetop right, which is an opt5in form for people to get more informationfrom you, your freebie, the thing that you're giving away. People thathave home pages oftentimes they'll put that hori3ontally across their

entire page &ust under their main menu. -o, you see the menu andthen you see this opt5in form, as well, get my free > day course onbusiness mar$eting, for e%ample.

Andrew McCauley: let me stop you there. #hat you've found so far,is the hori3ontal opt5in wor$ing better than a vertical opt5in*

Heather Porter: )eah, we've tested this, as well, you $now, and it'sno surprise that top mar$eters, you'll see their sites, every topmar$eter that I'm loo$ing at right now all have done this, as well. -o,instead of having it down the side &ust as a bo%, it actually is ahori3ontal across your entire page.

Andrew McCauley: 2ight, )eah. -o, you've seen those on a wholebunch of different sites, I'm sure. It's &ust a different layout and this iswhat mar$eters do, they test and measure this sort of stuff. Alwayspushing the boundaries. It could be the flavor, too, the flavor of the



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month. )ou $now, it may go bac$ to being vertical down the trac$, and

it could depend on each mar$et, as well, so don't get hung up onhaving it the same as everyone else all the time.

Heather Porter: And you can mi% it up, li$e I $now a lot of timeshome pages will have it across the page, but then on every other pagewill have it on the right5hand side, down the side bar of the site, somi% it up. )ou $now, don't get caught up, as Andrew suggested. +ut,the $ey thing is that you want to ma$e sure that your opt5in is in thattop area before someone scrolls down so they have that opportunity toengage with you /uic$ly.

"he other $ey thing is, use that top area to the best of your ability withendorsements, or, you $now, any social proof that you have,testimonials, as seen in if you've been on "B or in media. ;ust thin$ interms of if I were to go to somebody's website, what do I need to seein order to entice me enough to scroll down the page or clic$ on one ofthe lin$s that I see* #hat do I need to see about them to build trust inmy eyes and ma$e me li$e them, and then also, what do I need to seeso I actually $now what they do and how they can help me* And then,you &ust do that on your own website for the public.

Andrew McCauley: 1efinitely. 6asy. 6asy It sounds easy, doesn't it*

Heather Porter: And less is more. ;ust always remember, less ismore nowadays. Instead of having huge amounts of pages and drop5down menus, and all of that cra3iness, you can direct people to pagesstrategically from within your blog posts, or if you have your opt5inand people get into your email list you can send them off by youremails and your social media posts into individual pages that e%ist onyour site that may not be available in your menu, but may be availablethroughout the blog. -o, visually, it's not going to overwhelmsomebody, but strategically you can use these pages throughout your

mar$eting in the future, so don't try and ma$e it all available upfrontto overwhelm somebody. se them in other areas in your mar$eting.

Andrew McCauley: )eah, I thin$ less is more is a great comment. Itcan be used across so many different areas of your life, it's fascinatinghow we try and complicate things, and really less is more.



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Heather Porter: I wanted to bring up one point on that, too, because

as you were tal$ing about the content and the blogging and stuff, wehave an ama3ing podcast episode, number D?, called contentmar$eting and content creation ideas. If you're listening to this andyou thin$, :I really want to start a blog on my website, but I have noidea what to tal$ about:, we highly recommend that you go listen tonumber D? of our podcast episodes and it'll tell you everything youneed to $now about what you should write about to get results.

Andrew McCauley: I'm so glad you $now the numbers of ourpodcasts.

Heather Porter: I may &ust be staring at our website as I say that.

Andrew McCauley: I'm trying to give you some credits here.ElaughingF Alright, is there anything else that we wanted to cover inthis session* I thin$ we've covered a fair bit in this /uic$ session,although it loo$s li$e it's tic$ing up to half an hour, so anything elsethat we wanted to cover*

Heather Porter: "hat's, no I thin$ that's it for now. Again, what we'dlove for you to do is &ust travel on this little short series of podcasts

with us if you're really loo$ing to revamp your website. )ou're going tostart out with number G and then we'll have a handful of these for thetop ten things you need to focus on in your website right now. -o, ne%twee$ we're going to continue on with the ne%t three things that youneed to $now about.

Andrew McCauley: #e might even do four things ne%t wee$ to roundit off to ten.

Heather Porter: "hat's a smart idea, actually. "hen, so, yeah, thereyou go, so number G, !, and => will be our website episodes.

Andrew McCauley: )es, yes, and here's our 4iverr gig of the wee$.0ow, I've gone ahead already and done a bit of preparation for thisparticular call, and we're not going to do a 4iverr gig. #e're notactually going to go and get one done because what we're going toshow you is something that people are already doing, but we alreadydo ourselves.


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+ut, there are people out there who will configure, customi3e, and

twea$ your #ordPress themes or your websites for five dollars. "hey'llgo out and, if you buy a theme, and as Heather said earlier you canbuy a theme, it'll have all the bells and whistles, you can chose to havesome of those removed, added, changed, colors, and deleted, and soon.

It can be a little bit daunting sometimes when you buy a themethin$ing that it's going to be that easy &ust to slide it in and everythingwill appear, so you want to have someone who can help you. -o, wehave posted on this page, you'll see a lin$ to two gigs that I've pic$edout. +oth of them are pretty highly rated. 7ne is D>> positive, it's

had = people vote D>>, it's had a lot of success and he configuresthat sort of stuff. "he other one is a person that will actually design orcreate a custom #ordPress "heme for you for five dollars.

Heather Porter: +rilliant.

Andrew McCauley: How cool is that* 0ow, what would you use thatfor* )ou may, let's say you were creating a boo$, or a podcast, andyou want to have a little theme that someone's created especially foryou. It's not going to be, you $now, ama3ingly, blow you out of the

par$, stand out, everything else, but it's something that can be donepretty /uic$ and these people will create it for five dollars, so >people have voted this service, !G positive rating. -o, there's twolittle things, chec$ them out on autopilotyourbusiness.comJpodcasts.8oo$ for podcast number !, and you will see the lin$s to those two4iverr gigs of the wee$.

Heather Porter: +rilliant. 0icely done, Andrew.

Andrew McCauley: -o, that's it H, now anything else that we canshare with people* Anything else that they need to $now* #e've done

our gig in Melbourne, as you heard, a live gig. #e've got another onecoming up in -ydney in a few wee$s. If you're in -ydney and you wantto come to our live event, drop us an email. -hoot us an email, or youcan go and chec$ out our website, our sales page on that one. >I thin$ we're charging, that's ridiculously cheap.



19/19

Heather Porter: )eah, for a full day your get your own online map,

you $now, customi3ed to your business, and it's A)+chat.com, by theway, that where you can go and learn more about our event.

Andrew McCauley: And, they get to be on our podcast

Heather Porter: )ou do, yes you do

Andrew McCauley: If you're in -ydney on 7ctober the ?th, comealong, let us $now. #e'd love to have you at our event. It'll be fun. #ehave a lot of fun, we had a lot of fun last time, and as we said, you geta blueprint, you get the map to your business. #e're going to wor$ on

that. #e wor$ on that during the day and it's your own personali3edmap.

Heather Porter: "here you go, alright

Andrew McCauley: Alright, Heather. "han$ you, Heather 8ovely dayin sunny -ydney today, I'm suffering storms and lightning stri$eseverywhere here in tropical Palm -prings. -o I'm going to go out and&ump in the rain.

Heather Porter: -tay safe and have fun ElaughingF Alright, guys,than$s for &oining us, we'll tal$ ne%t time.

Andrew McCauley: +ye bye


Online Marketing Essentials Part II: Elements of A Successful Website

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