hellojim cohen spark

the essence of greatness

some background

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essence dnacorehumanauthentic

real

mojo

truth

soul

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essence

the soft stuff is the hard stuff

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stuff

great stuff

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in

values, beliefs

what if we

let the simple, human ideas ruleused soul as our beacon

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...and by doing so acknowledgeauthenticity,createdifferentiation

getting there

๏ consider it the first step๏ get the team in on it๏ observe, inquire then create๏ be sherpa-like๏ establish that it’s the main driver

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out

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tell

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experience designmedia

graphicscommunications

environmentsproducts

organizationbehaviors

real story aimed atopportunities

why is this important now?

now

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a compelling crossroad

desire to implement immediatelyvs.

desire to be consistent, holistic

why now?

๏ need for real differentiation๏ appreciation of the long view๏ fear of a finite planet ๏ return to an authentic life

us

what’s expected of us? ๏ lead by example๏ stretch the boundaries๏ have vision, humor, understanding, humility ๏ be an inspiration

the times demand it

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dig deeptell the truthcreatecommit

be great, be soul miners, have courage

thanks