Post on 24-Jul-2020
THE ESPLANADE®
CONTENTS
Information accurate as of 5/1/15. Sources: SPG Research; trade area demographic information per Pitney Bowes MapInfo (2014).
The Simon Experience 1Property Overview 3Market Overview 4Trade Area 5Trade Area Map 6Location and Access 7Aerial View 8Site Plan 9Merchandising Mix at a Glance 10Simon Marketing 12Property Contacts 14
More than real estate, we are a company of experiences. For our guests, we provide distinctive shopping, dining and entertainment. For our retailers, we offer the unique opportunity to thrive in the best retail real estate in the best markets.
From new projects and redevelopments to acquisitions and mergers, we are continuously evaluating our portfolio to enhance the Simon experience - places where people choose to shop and retailers want to be.
We deliver:
SCALELargest global owner of retail real estate including Malls, Simon Premium Outlets® and The Mills®
QUALITY Iconic, irreplaceable properties in great locations
INVESTMENTActive portfolio management increases productivity and returns
GROWTH Core business and strategic acquisitions drive performance
EXPERIENCE Decades of expertise in development, ownership, and management
That’s the advantage of leasing with Simon.
THE SIMON EXPERIENCE — WHERE BRANDS & COMMUNITIES COME TOGETHER
PROPERTY OVERVIEW
The Esplanade®, located only 15 minutes from downtown New Orleans, is a premier shopping destination for the greater New Orleans community.
— Anchors include Macy’s, Dillard’s, and Target, plus The Grand 14 Esplanade, a 49,000-square-foot movie theatre with 14 screens and stadium seating.
— Offers shoppers an extraordinary collection of department stores, shops, and boutiques designed to meet their diverse needs.
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MARKET OVERVIEW
The Esplanade’s location on the west side of New Orleans is prime for locals and the nine million tourists who visit annually.
— Located in Kenner, Louisiana—a dense, upper-income suburb of 70,000 people.
— The mall is adjacent to the affluent area of Chateau Estates, Chateau Village Shopping Center, Fountain Square Shopping Center, and Kenner Plaza Shopping Center.
— Substantial daytime population of more than 224,000 people.
— Five miles from the New Orleans’ Louis Armstrong International Airport.
— Just over one mile to the Pontchartrain Center Convention Hall and Treasure Chest Casino on Lake Pontchartrain.
— Bloomberg ranked the New Orleans metro area as #2 on its list of top 12 American Boomtowns in 2013.
— Forbes reported the New Orleans metro area #1 between 2007-2012 in attracting new residents who are in the prime of their careers – age 35-49.
— Forbes also ranked New Orleans #1 on the list of “America’s Biggest Brain Magnets” for attracting new college educated residents under age 25 and third best for IT jobs after Silicon Valley and San Francisco.
— National Geographic Travelers listed New Orleans as one of the top 20 travel destinations in the world for 2014.
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TRADE AREA
20192014
373,219
154,890
$79,757
361,470
419,757
149,765
$72,894
Trade Area Population
Total Daytime Population
Trade Area Households
Average Annual HH Income
The Esplanade serves a dense trade area of over 300,000 people within close proximity to the mall.
— The trade area covers the New Orleans suburbs of Kenner and Metairie, between the Mississippi River and Lake Pontchartrain.
— It extends from Lake Pontchartrain to the north, the Mississippi River to the south, the unincorporated areas of Metairie and River Ridge to the east, and St. Charles Parish to the west.
— Projected 11% population growth over the next five years.
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Ama
Avondale
Boutte
Bridge City
Destrehan
Elmwood
Gretna
Hahnville
H
Je�erson
Kenner
Killona
Laplace
Luling
Metairie
Montz
New Sarpy
Norco
River RidgeSt. Rose
Taft
Ter
Waggaman
Westwego
Simon CenterCompetition
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1
0 1.5 3
miles
48
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Lake Ponchartrain
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Lake
Pon
tcha
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in C
swy.
Trade Area = 74.5% of customers
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TRADE AREA BOUNDARY
5 MI10 MI15 MI
CENTER INFORMATION TRADE AREA
1. The Esplanade Dillard's, Macy's, Target, The Grand 14 Esplanade2. Clearview Mall Sears, Target, Bed Bath & Beyond, AMC Theatres3. Elmwood Village Center4. Lakeside Shopping Center Dillard's, Macy’s, JCPenney, Dick’s Sporting Goods5. Oakwood Center Dillard's, JCPenney, Sears, Dick’s Sporting Goods6. The Outlet Collection at Riverwalk Neiman Marcus Last Call7. The Shops at Canal Place Saks Fifth Avenue
TRADE AREA
LOCATION & ACCESS
The Esplanade property is irreplaceable real estate located just off I-10 at the Williams Boulevard intersection via a new direct access ramp.
— The mall sits along West Esplanade Avenue, the heavily traveled east-west corridor through Kenner.
— Ample surface-level parking surrounds the property on all sides for easy access.
— Generous skylights and wide corridors create a relaxing and beautiful shopping experience.
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THE ESPLANADE
N
Dillard’s
W. ESPLANADE AVE
Macy’s
32nd ST.
I-10
Target
SR 49 / WILLIAMS BLVD.
Anchor
The Grand 14 Esplanade
Goodyear(June 2015)
AERIAL VIEW
DUNCAN CANAL
38,606.39 SQ. FT. ORPARCEL 5-D0.886 ACRES
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EXPANSION AREA
FUTUREPARKING
4-SCREENFUTURE EXPANSION
4-SCREENFUTURE EXPANSION
Ow
ned
2 le
vels
W. E
spla
nade
Ave
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NEW MONUMENT SIGN
TRASH
MACY’S
SHOPS
DILLARD’S
N
TARGET
SHOPS SHOPS
SHOPS
SHOPS
SHOPS
THE GRAND14 ESPLANADE
GOODYEAR(JUNE 2015)
SITE PLAN
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MERCHANDISING MIX AT A GLANCE
Champs Sports
Claire’s
Foot Locker
Justice
Love Culture
rue21
Traffic Shoes
Café Du Monde
The Children’s Place
Express Men
Journeys / Journeys Kidz
Lids
Perfumania
Torrid
Bath & Body Works
Chick-fil-A
Encore
Jimmy Jazz
LensCrafters
Old Navy
Things Remembered
Zales Jewelers
American Eagle Outfitters
Charlotte Russe
Earthbound Trading Company
Gymboree
Kay Jewelers
New York & Company
Smoothie King
Victoria’s Secret
Specialty Retailers, Restaurants, and Entertainment
The Grand 14 EsplanadeTargetMacy’sDillard’s
Major Retailers
Our unique retail mix is integral to the Simon experience. The Esplanade is yet another example of our diverse portfolio with an enviable directory of the world’s top retailers.
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MERCHANDISING MIX AT A GLANCE
SIMON MARKETING
Fashion. Discovery. Community. These are the pillars of our brand and the guiding principles for everything we do at Simon.
Every effort in our marketing program is designed to make the Simon brand experience exciting, relevant and cool in order to reinforce our position as the pre-eminent shopping center destination and build long-term brand loyalty with Millennials and Fashionistas.
ADVERTISING
Featuring high fashion photography and styling, Simon’s advertising campaign builds awareness and elevates perceptions among fashion-forward consumers and influencers. Advertising placements include market leading national and regional fashion/lifestyle magazines, out of home in over seventy markets, geo-targeted digital advertising and local radio.
BRAND COLLABORATIONS
Simon collaborates with highly respected fashion partners to launch fully integrated print, digital and live event programs around key shopping seasons including Spring, Back to School, Fall and Holiday. Partners include Vogue, Glamour, GQ, Teen Vogue, Harper’s Bazaar and Refinery 29.
DIGITAL ENGAGEMENT
Simon’s new website and mobile website launched in May 2014 with a vibrant, dynamic new look and improved functionality. Our must-have apps also give shoppers the real-time information they need to maximize their shopping visits. — 595,700,002 Website page views — 120,818,183 Google+ local impressions — 1,317,729 YouTube views — 4.685,723 Facebook likes — 350,117 Twitter followers — 87,345 Instagram followers
SIMON INNOVATION GROUP
From reinventing the classic loyalty program to bringing the ubiquitous mall directory to life, Simon has collaborated with game-changing partners to innovate the shopping experience and further support our retailers. Initiatives include: Simon Rewards, BagFree Shopping, Interactive Directories and Bluetooth Beacons.
DEDICATED RETAILER SUPPORT
Our dedicated team of Retailer Marketing Specialists provide turnkey support for new store openings, relocations, retailer events, seasonal campaigns, and integration into Simon’s Marketing Programs. Multi-channel marketing efforts are custom designed to build brand awareness and drive store traffic for each retailer initiative. To learn more, visit: http://business.simon.com/retailer-marketing.
SIMON MARKETING
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PROPERTY CONTACTS
Leasing:Grace Vranac(817) 685-3023 grace.vranac@simon.com
Specialty Leasing:Tracey Guillory(504) 617-4027 tguillory@simon.com
Big Box & Theatre Development:Kevin Compton(317) 263-7018 kcompton@simon.com
Peripheral Development/Land:Trent Garrett(317) 263-7104 tgarrett@simon.com