The Digital NewscastDigital Convergence:

Allen Henry Christa LamendolaAngela Reighard

Create a Non-Traditional, digital friendly newscast for WCPO’s

4PM hour that allowsviewers to personalize and

customize their news experience

The Problem

The Problem

WCPO & E.W. Scripps

Cincinnati Market Serves 2.2 million

viewers Flagship station for

E.W. Scripps Company

4 P.M. Newscast Solution•Interactive Segments

•Mobile News App

4 p.m. SegmentsNews & Weather

Political Talk Show

National News

Viral VideoNewsroom

Circle

Newsroom Circle Segment

Underrepresented Audiences

With 2+ Jobs

53%

Single Job47%

Percentage Of African Americans With Multiple Jobs

136,000 people

WCPO App

“On Your Time”

Cost: $0

Costs for Newscast:

•$34,000(utilizing existing talent)•$62,000 (hiring new talent) Costs Broken Down:•Talent- $0.00- $28,000•Cameras- $8,000- $10,000•Marketing- $25,000

Revenue

On Your Side… On Your Time!