The Digital Newscast
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The Digital Newscast Digital Convergence: Allen Henry Christa Lamendola Angela Reighard
description
The Digital Newscast. Digital Convergence: Allen Henry Christa Lamendola Angela Reighard. Create a Non-Traditional, digital friendly newscast for WCPO’s 4PM hour that allows viewers to personalize and customize their news experience. The Problem. The Problem. WCPO & E.W. Scripps. - PowerPoint PPT Presentation
Transcript of The Digital Newscast
The Digital NewscastDigital Convergence:
Allen Henry Christa LamendolaAngela Reighard
Create a Non-Traditional, digital friendly newscast for WCPO’s
4PM hour that allowsviewers to personalize and
customize their news experience
The Problem
The Problem
WCPO & E.W. Scripps
Cincinnati Market Serves 2.2 million
viewers Flagship station for
E.W. Scripps Company
4 P.M. Newscast Solution•Interactive Segments
•Mobile News App
4 p.m. SegmentsNews & Weather
Political Talk Show
National News
Viral VideoNewsroom
Circle
Newsroom Circle Segment
Underrepresented Audiences
With 2+ Jobs
53%
Single Job47%
Percentage Of African Americans With Multiple Jobs
136,000 people
WCPO App
“On Your Time”
Cost: $0
Costs for Newscast:
•$34,000(utilizing existing talent)•$62,000 (hiring new talent) Costs Broken Down:•Talent- $0.00- $28,000•Cameras- $8,000- $10,000•Marketing- $25,000
Revenue
On Your Side… On Your Time!
