Post on 25-May-2015
The Dark Knight
Marketing case study
The Dark Knight
• Warner Bros• $185 million budget• Made due to the success of last (well known
comic book• Technological convergence• Grossed over $1billion• Created Synergy• Viral marketing
The Dark Knight
• Created two rollercoasters to promote the film ($7.5 million)
• Jarno Trulli promoted it on the side of his F1 car• Silverstone – batmobile drove round• Promoted as a more serious batman• WHY SO SERIOUS• www.whysoserious.com• Viral marketing
The campaign
• Teaser trailer• Trailer