The Dark Knight

Marketing case study

The Dark Knight

• Warner Bros• $185 million budget• Made due to the success of last (well known

comic book• Technological convergence• Grossed over $1billion• Created Synergy• Viral marketing

The Dark Knight

• Created two rollercoasters to promote the film ($7.5 million)

• Jarno Trulli promoted it on the side of his F1 car• Silverstone – batmobile drove round• Promoted as a more serious batman• WHY SO SERIOUS• www.whysoserious.com• Viral marketing

The campaign

• Teaser trailer• Trailer