Post on 20-Jan-2016
The Context for Action on Local Food Insecurity
Waterloo Food SummitNovember 16, 2009Victoria Park Pavilion, Kitchener
Elbert van Donkersgoed P. Ag. (Hon.)
Terra Coeur
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Dear Granddad Corinne made this for you
with only a little technical help
Corinne knows that you think a lot about where food comes from so she drew a cat thinking about a mouse thinking about cheese
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The Context for Action on Local Food Insecurity A Few Big Ideas that HAVE
SHAPED the Context
Unintended consequences
A Few Big Ideas for Shaping the FUTURE Context
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A Few Big Ideas that HAVE SHAPED the Context Great marketing infrastructure Technology Replacement of the horse
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Great Marketing Infrastructure
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Great Marketing Infrastructure
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Great Marketing Infrastructure
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Great Marketing Infrastructure
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Technology
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Technology
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Technology
•Silos with unloaders•Gutter cleaners•Pipeline milking machines
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Replacement of the Horse
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Replacement of the Horse
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Replacement of the Horse
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Replacement of the Horse
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Replacement of the Horse
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Replacement of the HorseOrange Hill Farm 1952 to 1959
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Replace-ment of the HorseFrom the top of the windmill
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A Few Big Ideas that HAVE SHAPED the Context
Great marketing infrastructure Technology Replacement of the horse Others
Drainage systems Genetically modified seeds Free trade Supply management Fast food
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Unintended Consequences
Declining self-sufficiency Energy dependence The structure of the food chain The slide to cheap food Decline in the farmer’s share Second career farming
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Great Marketing Infrastructure = IMPORTS
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Declining Self-sufficiencyFood Exports & Imports - Ontario
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0
2
4
6
8
10
12
14
16
18
Bil
lio
ns
of
Do
llar
s
1992 1994 1996 1998 2000 2202 2004 2006 2008
Exports
Imports
Great Marketing Infrastructure = CONTROL
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Who now controls our Food Chain?
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Technology =Energy Dependence
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Technology = Ever Lower Farm Prices — BEEF
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Technology = Ever Lower Farm Prices — PORK
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Technology+ = Ever Lower Farm Prices — PORK Energy costs More corn per acre Interest rates Porcine Circovirus vaccine type 2 Canadian dollar A restricted border — COOL legislation Ethanol subsidies driving pig feed prices Recession One more challenge stacked on all of these
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?*?*?*?* = Ever Lower Farm Prices — PORK
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Decline in the Farmer’s Share of Eater’s Dollar
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Decline in the Farmer’s Share of Eater’s Dollar
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Who Pays for Stewardship? 34
Rebuilding the Middle 35
Second Career Farming
A Few Big Ideas for Shaping the FUTURE Context
Re-localize our food system Multicultural foods Invest in post harvest Pay for environmental goods and services Reconnect eaters and farmers
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A Few Big Ideas for Shaping the FUTURE Context
Re-localize our food system Multicultural foods Invest in post harvest Pay for environmental goods and services Reconnect eaters and farmers
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55%
30%
13%
2%
44%
33%
20%
4%
40%
33%
24%
3%
28%
35%
31%
5%
27%
34%
31%
8%
20%
35%
39%
6%
18%
32%
41%
9%
18%
31%
35%
16%
12%
23%
38%
26%
8%
28%
56%
8%
0%
20%
40%
60%
80%
100%
Locally Grown
Foodland Ontario
Farm Fresh
Greenbelt Grown
Free Range
Grown in the GTA
Organic
Sustainably Grown
Small carbon footprint
Used by many top chefs
DK/NA
Just as likely
Somewhatmore likely
Much morelikely
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Q32) Food products can have labels describing where the food originated from, or how it was grown or raised. Please indicate whether each of the following would make you much more likely, somewhat more likely, or just as likely to buy the product.
Key Differences:
• Women are more likely to say that ‘Locally Grown (59%)’ and ‘Farm Fresh (44%)’ would make them much more likely to buy the product.
• Those aged 50+ say they would be much more likely to buy products with labels that say ‘Locally Grown (58%)’, ‘Foodland Ontario (48%)’ and ‘Farm Fresh (45%)’.
• Those living in the Greenbelt are more likely to say they would be much more likely to buy products with the ‘Greenbelt Grown’ label (32%).
• Those who see the Greenbelt as a very important source of food are more likely to say they would be much more likely to buy products with a ‘Greenbelt Grown’ label (42%)
• Rural respondents are more likely to say they would be much more likely to buy products that have the labels ‘Locally Grown (63%), Foodland Ontario (52%)’, and ‘Farm Fresh (51%)’.
What would you say are the benefits of buying locally grown fresh fruit and vegetables?
41
43
44
45
46
48
50
53
70
71
41
43
43
44
48
46
52
54
73
72
0 20 40 60 80
Preserves green belts
Environmentally friendly
Safer
No chemical/synthetic pesticides
Healthier
Not genetically modified
Are cheaper
Taste better
Supports family farmers
Help your local economy
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85%
13%
1%1%
82%
15%
2%1%
74%
21%
3%1%
70%
24%
3%1%
61%
26%
6%3%
57%
33%
3%2%
53%
32%
8%2%
47%
39%
7%2%
46%
36%
11%2%
15%
37%
31%
10%
0%
20%
40%
60%
80%
100%
Supports local farmers
Supports the local economy
Is fresher
Preserves farmland
Reduces transit GHG emissions
Supports the Greenbelt
Tastes better
Is environmentally friendly
Is healthier
Is cheaper
Stronglydisagree
Somewhatdisagree
Somewhatagree
Stronglyagree
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Q30) Please indicate how strongly you agree or disagree that locally grown food…?
Key Differences:
• Women are more likely to strongly agree that locally grown food is fresher (77%) and tastes better (58%).
• Those who live in the Greenbelt are more likely to see that locally grown foods support the Greenbelt (65%).
• Those in rural areas are more likely to strongly agree that it preserves farmland (75%), is fresher (79%) and tastes better (63%).
Is the distance a food product travels a concern to you?
89.8
10.2
0102030405060708090
100
Yes No
Percent of 1513
Surveys at The Royal
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When buying food in the past six months, how often did you buy locally grown food when it was available?
20
38
42
16
38
45
0 10 20 30 40 50
Rarely/Never
Sometimes
Always/Ususally
Canada Ontario
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34%
38%
14%
12%
35%
36%
14%
11%
0%
20%
40%
60%
80%
100%
Fruits & Vegetables Meats
Stronglydisagree
Somewhatdisagree
Somewhatagree
Stronglyagree
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Key Differences:
• Women (39% and 38%) are more likely to strongly agree to both, as are those aged 50+ (41%, 41%).
• Those with children at home are less likely to strongly agree with either (26%, 31%)
• There is only a modest correlation with income on this item, with 31%/35% of those with household incomes below $40,000 agreeing, compared to 38%/37% of those with incomes above $80,000.
• Those who live in rural areas are more likely to strongly agree that they would be willing to pay more for locally-grown fruits/vegetables (42%) and meat (42%).
• Regionally, those in Dufferin-Peel-Halton are more likely to strongly agree with both (40%, 40%).
• Those who see the Greenbelt as an important source of food are more likely to strongly agree with both (43%, 45%).
Q29) I would be willing to pay more for…that were locally grown or raised
Do you buy food based on price more than you buy food based on where it is grown or raised?
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Food labelled or certified as “locally grown” would increase the amount of locally grown food I purchase
96
40
20
40
60
80
100
120
Yes No
Percent of 722
Surveys at The Royal
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29%
55%
15%
1%
10%
26%
42%
21%
2%
15%
57%
25%
1%2%
20%
76%
2%3%
35%
58%
4%
10%
45%
38%
0%
20%
40%
60%
80%
100%
Supermarkets Indep.Grocers
FarmersMarkets
Food Co-ops Pick yourOwn
Other types
Never
Less often
Once a week
More thanonce/wk
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a) Super-markets
b) Independent Grocers
c) Farmer’s Markets
d) Food co-op or buying club
e) Pick your own gardens or
fieldsf) Other types of food stores*
More than once a week 29 10 2 <1 2 4About once a week 55 26 15 2 3 10Once every 2 to 3 weeks 9 16 11 2 4 10Monthly 5 16 20 8 8 16Less often than monthly <1 10 26 10 23 19Never 1 21 25 76 58 38Don’t know <1 2 <1 2 2 2
Key Differences:
• Supermarkets: those with children (91% weekly+), $80k+ (87%)
• Independent Grocers: Men (40%), $80k+ (39%), and rural (40%)
• Farmers’ Markets: Women (20%), $80k (21%), rural (21%), and Greenbelt (21%)
• Food Co-op or Buying Club: 30-49s (28% ever do), those with kids (30%), and $80+k (32%)
• Pick-your-Own Gardens/Fields: Those with children (49% ever do), $80k+ (51%), live in Greenbelt (46%)
Q21) How often do you shop at each of the following…?
1%
3%
3%
4%
17%
32%
42%
65%
0% 20% 40% 60% 80%
DK/NA
Other
Fruit/vegetablestands
Food co-ops orbuying clubs
Pick-your-owngardens or fields
Independent grocers
Farmers' markets
Super markets
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Key Differences:
• Women are more likely to buy from farmers’ markets (46%).
• Younger respondents aged 18-29 are more likely to buy them from pick-your-own fields and gardens (25%).
• Post-grads are more likely to buy them from farmers markets (45%).
• Those with unaided awareness of the Greenbelt are more likely buy from farmers’ markets (46%) and independent grocers (37%).
• Regionally, those in Hamilton-Niagara-Branford (50%), and those in Dufferin-Peel-Halton (48%) are more likely to from farmers’ markets.
• Those in Toronto (39%), and Grey-Bruce (40%) are more likely to say they buy from independent grocers.
Q24) At which of the following types of stores do you usually buy locally-grown fruits, vegetables, or meats?
Note: sums to more than 100% due to more than one answer being accepted
66%
25%
6%2%
59%
26%
8%6%
49%
31%
12%
6%
43%
38%
12%
6%
40%
29%
13%
16%
32%
25%
22%
19%
0%
20%
40%
60%
80%
100%
A) Buy if retailers offer
B) Gov't incentives for schools, etc.
C) Choose if restaurants indicated
D) Choose if labels indicate Greenbelt
E) Gov't mandatory for schools, etc
F) Retailers not sell in season
Stronglydisagree
Somewhatdisagree
Somewhatagree
Stronglyagree
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A) I would buy more locally grown foods if my retailer offered more of themB) Governments should provide incentives for schools, hospitals and other public institutions to purchase and serve locally-grown foodC) If restaurants indicated on their menus which items were prepared with locally grown fruits, vegetables and meats, I would be more likely to order those than choose non-locally-grown itemsD) I would be more likely to buy locally grown fruits, vegetables and meats if they had a label indicating they were grown in the GreenbeltE) Governments should make it mandatory for schools, hospitals, and other public institutions to use a minimum percentage of locally-F) Retailers should not sell imported food when locally grown and raised foods are in-season
Q36) Please indicate whether you strongly agree, somewhat agree, somewhat disagree or strongly disagree with each of the following
Key Differences:
• Women are more likely than men (72% vs. 58%), and those 50+ are more likely than those aged 18-29 (72% vs. 47%) to strongly agree that they would be more likely to buy locally grown foods if their retailers offered more of them.
• Those who live in rural areas are more likely to strongly agree that they would buy more locally-grown foods if retailers offered them (75%), and if restaurants indicated them on their menus (58%).
• Those living in the Greenbelt (50%), those aged 50+ (49%), immigrants (48%), and those with household incomes of less than $40,000 (48%) are more likely to strongly agree that they would buy more locally-grown foods if they had a label indicating they were grown in the Greenbelt.
Should supermarkets create dedicated and visible sections to make it more convenient for you to buy locally grown food?
97.2
2.80
20
40
60
80
100
120
Yes No
Percent of 1513
Surveys at The Royal
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A Few Big Ideas for Shaping the FUTURE Context
Re-localize our food system Multicultural foods Invest in post harvest Pay for environmental goods and services Reconnect eaters and farmers
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Immigrants as % of Total
Trends/Research 51
% Speaks Only English
Trends/Research 52
New Canadian Farmers 53
Top 10 Non-Official Languages
New Canadian Farmers 54
What We Don’t Know Ocra
Bitter gourd
Tinda
Callaloo
New Canadian Farmers 55
Agribusiness ProductsAgribusiness ProductsChineseChinese::
Baby Pak ChoyBaby Pak Choy
Pak ChoyPak Choy
Oriental EggplantOriental Eggplant
Oriental SpinachOriental Spinach
Snow PeasSnow Peas
Napa CabbageNapa Cabbage
LuffaLuffa
Mexican:Mexican:
Chili JalapenoChili Jalapeno
TomatilloTomatillo
Chili PablanoChili Pablano
CalabacitaCalabacita
Chili SerranoChili Serrano
Anaheim PepperAnaheim Pepper
TutumaTutuma
Indian:Indian:
Eggplant (Pushpa)Eggplant (Pushpa)
Fenugreek LeavesFenugreek Leaves
Cluster BeansCluster Beans
Bottle GourdBottle Gourd
Ridged GourdRidged Gourd
Mint LeavesMint Leaves
Eggplant (Bharta)Eggplant (Bharta)
Puerto Rican:Puerto Rican:
BatataBatata
Aji DulceAji Dulce
CilantroCilantro
CalabazaCalabaza
Chili CaribeChili Caribe
PepinilloPepinillo
BerenjenaBerenjena
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Re-localize our food system Multicultural foods Invest in post harvest Pay for environmental goods and services Reconnect eaters and farmers
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Invest in post harvest
Come and enjoy the countryside, watch the birds, walk the trails,
participate in conservation events, BEFORE YOU GO HOME, fill the boot of your car to restock your
fridge and pantry with the abundance of the countryside AND
from the farmers you have met
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A Few Big Ideas for Shaping the FUTURE Context
Re-localize our food system Multicultural foods Invest in post harvest Pay for environmental goods and
services Reconnect eaters and farmers
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Pay for Environmental Goods and Services Charlie Huntersmart Farm manager, College Farm Royal Agricultural College at
Cirencester 3,000 acres College Farm
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A Few Big Ideas for Shaping the FUTURE Context
Re-localize our food system Multicultural foods Invest in post harvest Pay for environmental goods and services Reconnect eaters and farmers
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Reconnect eaters and farmers
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Homegrown Ontario
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Reconnect eaters and farmers
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A Few Big Ideas for Shaping the FUTURE Context
Re-localize our food system Multicultural foods Invest in post harvest Pay for environmental goods and services Reconnect eaters and farmers Other
Process for declaring farmland “Provincially Significant”
Land-based, energy self-sufficient production
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