The Context for Action on Local Food Insecurity Waterloo Food Summit November 16, 2009 Victoria Park...

The Context for Action on Local Food Insecurity

Waterloo Food SummitNovember 16, 2009Victoria Park Pavilion, Kitchener

Elbert van Donkersgoed P. Ag. (Hon.)

Terra Coeur

A Few Big Ideas 2

Dear Granddad Corinne made this for you

with only a little technical help

Corinne knows that you think a lot about where food comes from so she drew a cat thinking about a mouse thinking about cheese

A Few Big Ideas 3

The Context for Action on Local Food Insecurity A Few Big Ideas that HAVE

SHAPED the Context

Unintended consequences

A Few Big Ideas for Shaping the FUTURE Context

A Few Big Ideas 4

A Few Big Ideas that HAVE SHAPED the Context Great marketing infrastructure Technology Replacement of the horse

A Few Big Ideas 5

Great Marketing Infrastructure

A Few Big Ideas 6


A Few Big Ideas 7


A Few Big Ideas 8


A Few Big Ideas 9

Technology

A Few Big Ideas 10

Technology

A Few Big Ideas 11

Technology

•Silos with unloaders•Gutter cleaners•Pipeline milking machines

A Few Big Ideas 12

Replacement of the Horse

A Few Big Ideas 13


A Few Big Ideas 14


A Few Big Ideas 15


A Few Big Ideas 16


A Few Big Ideas 17

Replacement of the HorseOrange Hill Farm 1952 to 1959

A Few Big Ideas 18

Replace-ment of the HorseFrom the top of the windmill

A Few Big Ideas 19

A Few Big Ideas that HAVE SHAPED the Context

Great marketing infrastructure Technology Replacement of the horse Others

Drainage systems Genetically modified seeds Free trade Supply management Fast food

A Few Big Ideas 20

Unintended Consequences

Declining self-sufficiency Energy dependence The structure of the food chain The slide to cheap food Decline in the farmer’s share Second career farming

A Few Big Ideas 21

Great Marketing Infrastructure = IMPORTS

A Few Big Ideas 22

Declining Self-sufficiencyFood Exports & Imports - Ontario

A Few Big Ideas 23

0

2

4

6

8

10

12

14

16

18

Bil

lio

ns

of

Do

llar

s

1992 1994 1996 1998 2000 2202 2004 2006 2008

Exports

Imports

Great Marketing Infrastructure = CONTROL

A Few Big Ideas 24

Who now controls our Food Chain?

A Few Big Ideas 25

A Few Big Ideas 26

Technology =Energy Dependence

A Few Big Ideas 27

Technology = Ever Lower Farm Prices — BEEF

A Few Big Ideas 28

Technology = Ever Lower Farm Prices — PORK

A Few Big Ideas 29

Technology+ = Ever Lower Farm Prices — PORK Energy costs More corn per acre Interest rates Porcine Circovirus vaccine type 2 Canadian dollar A restricted border — COOL legislation Ethanol subsidies driving pig feed prices Recession One more challenge stacked on all of these

A Few Big Ideas 30

?*?*?*?* = Ever Lower Farm Prices — PORK

A Few Big Ideas 31

Decline in the Farmer’s Share of Eater’s Dollar

A Few Big Ideas 32

Decline in the Farmer’s Share of Eater’s Dollar

A Few Big Ideas 33

Who Pays for Stewardship? 34

Rebuilding the Middle 35

Second Career Farming


Re-localize our food system Multicultural foods Invest in post harvest Pay for environmental goods and services Reconnect eaters and farmers

A Few Big Ideas 36



A Few Big Ideas 37

55%

30%

13%

2%

44%

33%

20%

4%

40%

33%

24%

3%

28%

35%

31%

5%

27%

34%

31%

8%

20%

35%

39%

6%

18%

32%

41%

9%

18%

31%

35%

16%

12%

23%

38%

26%

8%

28%

56%

8%

0%

20%

40%

60%

80%

100%

Locally Grown

Foodland Ontario

Farm Fresh

Greenbelt Grown

Free Range

Grown in the GTA

Organic

Sustainably Grown

Small carbon footprint

Used by many top chefs

DK/NA

Just as likely

Somewhatmore likely

Much morelikely

A Few Big Ideas 38

Q32) Food products can have labels describing where the food originated from, or how it was grown or raised. Please indicate whether each of the following would make you much more likely, somewhat more likely, or just as likely to buy the product.

Key Differences:

• Women are more likely to say that ‘Locally Grown (59%)’ and ‘Farm Fresh (44%)’ would make them much more likely to buy the product.

• Those aged 50+ say they would be much more likely to buy products with labels that say ‘Locally Grown (58%)’, ‘Foodland Ontario (48%)’ and ‘Farm Fresh (45%)’.

• Those living in the Greenbelt are more likely to say they would be much more likely to buy products with the ‘Greenbelt Grown’ label (32%).

• Those who see the Greenbelt as a very important source of food are more likely to say they would be much more likely to buy products with a ‘Greenbelt Grown’ label (42%)

• Rural respondents are more likely to say they would be much more likely to buy products that have the labels ‘Locally Grown (63%), Foodland Ontario (52%)’, and ‘Farm Fresh (51%)’.

What would you say are the benefits of buying locally grown fresh fruit and vegetables?

41

43

44

45

46

48

50

53

70

71

41

43

43

44

48

46

52

54

73

72

0 20 40 60 80

Preserves green belts

Environmentally friendly

Safer

No chemical/synthetic pesticides

Healthier

Not genetically modified

Are cheaper

Taste better

Supports family farmers

Help your local economy

Canada OntarioA Few Big Ideas 39

85%

13%

1%1%

82%

15%

2%1%

74%

21%

3%1%

70%

24%

3%1%

61%

26%

6%3%

57%

33%

3%2%

53%

32%

8%2%

47%

39%

7%2%

46%

36%

11%2%

15%

37%

31%

10%

0%

20%

40%

60%

80%

100%

Supports local farmers

Supports the local economy

Is fresher

Preserves farmland

Reduces transit GHG emissions

Supports the Greenbelt

Tastes better

Is environmentally friendly

Is healthier

Is cheaper

Stronglydisagree

Somewhatdisagree

Somewhatagree

Stronglyagree

A Few Big Ideas 40

Q30) Please indicate how strongly you agree or disagree that locally grown food…?

Key Differences:

• Women are more likely to strongly agree that locally grown food is fresher (77%) and tastes better (58%).

• Those who live in the Greenbelt are more likely to see that locally grown foods support the Greenbelt (65%).

• Those in rural areas are more likely to strongly agree that it preserves farmland (75%), is fresher (79%) and tastes better (63%).

Is the distance a food product travels a concern to you?

89.8

10.2

0102030405060708090

100

Yes No

Percent of 1513

Surveys at The Royal

A Few Big Ideas 41

When buying food in the past six months, how often did you buy locally grown food when it was available?

20

38

42

16

38

45

0 10 20 30 40 50

Rarely/Never

Sometimes

Always/Ususally

Canada Ontario

A Few Big Ideas 42

34%

38%

14%

12%

35%

36%

14%

11%

0%

20%

40%

60%

80%

100%

Fruits & Vegetables Meats

Stronglydisagree

Somewhatdisagree

Somewhatagree

Stronglyagree

A Few Big Ideas 43

Key Differences:

• Women (39% and 38%) are more likely to strongly agree to both, as are those aged 50+ (41%, 41%).

• Those with children at home are less likely to strongly agree with either (26%, 31%)

• There is only a modest correlation with income on this item, with 31%/35% of those with household incomes below $40,000 agreeing, compared to 38%/37% of those with incomes above $80,000.

• Those who live in rural areas are more likely to strongly agree that they would be willing to pay more for locally-grown fruits/vegetables (42%) and meat (42%).

• Regionally, those in Dufferin-Peel-Halton are more likely to strongly agree with both (40%, 40%).

• Those who see the Greenbelt as an important source of food are more likely to strongly agree with both (43%, 45%).

Q29) I would be willing to pay more for…that were locally grown or raised

Do you buy food based on price more than you buy food based on where it is grown or raised?

A Few Big Ideas 44

Food labelled or certified as “locally grown” would increase the amount of locally grown food I purchase

96

40

20

40

60

80

100

120

Yes No

Percent of 722


A Few Big Ideas 45

29%

55%

15%

1%

10%

26%

42%

21%

2%

15%

57%

25%

1%2%

20%

76%

2%3%

35%

58%

4%

10%

45%

38%

0%

20%

40%

60%

80%

100%

Supermarkets Indep.Grocers

FarmersMarkets

Food Co-ops Pick yourOwn

Other types

Never

Less often

Once a week

More thanonce/wk

A Few Big Ideas 46

a) Super-markets

b) Independent Grocers

c) Farmer’s Markets

d) Food co-op or buying club

e) Pick your own gardens or

fieldsf) Other types of food stores*

More than once a week 29 10 2 <1 2 4About once a week 55 26 15 2 3 10Once every 2 to 3 weeks 9 16 11 2 4 10Monthly 5 16 20 8 8 16Less often than monthly <1 10 26 10 23 19Never 1 21 25 76 58 38Don’t know <1 2 <1 2 2 2

Key Differences:

• Supermarkets: those with children (91% weekly+), $80k+ (87%)

• Independent Grocers: Men (40%), $80k+ (39%), and rural (40%)

• Farmers’ Markets: Women (20%), $80k (21%), rural (21%), and Greenbelt (21%)

• Food Co-op or Buying Club: 30-49s (28% ever do), those with kids (30%), and $80+k (32%)

• Pick-your-Own Gardens/Fields: Those with children (49% ever do), $80k+ (51%), live in Greenbelt (46%)

Q21) How often do you shop at each of the following…?

1%

3%

3%

4%

17%

32%

42%

65%

0% 20% 40% 60% 80%

DK/NA

Other

Fruit/vegetablestands

Food co-ops orbuying clubs

Pick-your-owngardens or fields

Independent grocers

Farmers' markets

Super markets

A Few Big Ideas 47

Key Differences:

• Women are more likely to buy from farmers’ markets (46%).

• Younger respondents aged 18-29 are more likely to buy them from pick-your-own fields and gardens (25%).

• Post-grads are more likely to buy them from farmers markets (45%).

• Those with unaided awareness of the Greenbelt are more likely buy from farmers’ markets (46%) and independent grocers (37%).

• Regionally, those in Hamilton-Niagara-Branford (50%), and those in Dufferin-Peel-Halton (48%) are more likely to from farmers’ markets.

• Those in Toronto (39%), and Grey-Bruce (40%) are more likely to say they buy from independent grocers.

Q24) At which of the following types of stores do you usually buy locally-grown fruits, vegetables, or meats?

Note: sums to more than 100% due to more than one answer being accepted

66%

25%

6%2%

59%

26%

8%6%

49%

31%

12%

6%

43%

38%

12%

6%

40%

29%

13%

16%

32%

25%

22%

19%

0%

20%

40%

60%

80%

100%

A) Buy if retailers offer

B) Gov't incentives for schools, etc.

C) Choose if restaurants indicated

D) Choose if labels indicate Greenbelt

E) Gov't mandatory for schools, etc

F) Retailers not sell in season

Stronglydisagree

Somewhatdisagree

Somewhatagree

Stronglyagree

A Few Big Ideas 48

A) I would buy more locally grown foods if my retailer offered more of themB) Governments should provide incentives for schools, hospitals and other public institutions to purchase and serve locally-grown foodC) If restaurants indicated on their menus which items were prepared with locally grown fruits, vegetables and meats, I would be more likely to order those than choose non-locally-grown itemsD) I would be more likely to buy locally grown fruits, vegetables and meats if they had a label indicating they were grown in the GreenbeltE) Governments should make it mandatory for schools, hospitals, and other public institutions to use a minimum percentage of locally-F) Retailers should not sell imported food when locally grown and raised foods are in-season

Q36) Please indicate whether you strongly agree, somewhat agree, somewhat disagree or strongly disagree with each of the following

Key Differences:

• Women are more likely than men (72% vs. 58%), and those 50+ are more likely than those aged 18-29 (72% vs. 47%) to strongly agree that they would be more likely to buy locally grown foods if their retailers offered more of them.

• Those who live in rural areas are more likely to strongly agree that they would buy more locally-grown foods if retailers offered them (75%), and if restaurants indicated them on their menus (58%).

• Those living in the Greenbelt (50%), those aged 50+ (49%), immigrants (48%), and those with household incomes of less than $40,000 (48%) are more likely to strongly agree that they would buy more locally-grown foods if they had a label indicating they were grown in the Greenbelt.

Should supermarkets create dedicated and visible sections to make it more convenient for you to buy locally grown food?

97.2

2.80

20

40

60

80

100

120

Yes No

Percent of 1513


A Few Big Ideas 49



A Few Big Ideas 50

Immigrants as % of Total

Trends/Research 51

% Speaks Only English

Trends/Research 52

New Canadian Farmers 53

Top 10 Non-Official Languages


What We Don’t Know Ocra

Bitter gourd

Tinda

Callaloo


Agribusiness ProductsAgribusiness ProductsChineseChinese::

Baby Pak ChoyBaby Pak Choy

Pak ChoyPak Choy

Oriental EggplantOriental Eggplant

Oriental SpinachOriental Spinach

Snow PeasSnow Peas

Napa CabbageNapa Cabbage

LuffaLuffa

Mexican:Mexican:

Chili JalapenoChili Jalapeno

TomatilloTomatillo

Chili PablanoChili Pablano

CalabacitaCalabacita

Chili SerranoChili Serrano

Anaheim PepperAnaheim Pepper

TutumaTutuma

Indian:Indian:

Eggplant (Pushpa)Eggplant (Pushpa)

Fenugreek LeavesFenugreek Leaves

Cluster BeansCluster Beans

Bottle GourdBottle Gourd

Ridged GourdRidged Gourd

Mint LeavesMint Leaves

Eggplant (Bharta)Eggplant (Bharta)

Puerto Rican:Puerto Rican:

BatataBatata

Aji DulceAji Dulce

CilantroCilantro

CalabazaCalabaza

Chili CaribeChili Caribe

PepinilloPepinillo

BerenjenaBerenjena



A Few Big Ideas 56

A Few Big Ideas 57

A Few Big Ideas 58

A Few Big Ideas 59

A Few Big Ideas 60

A Few Big Ideas 61

A Few Big Ideas 62

Invest in post harvest

Come and enjoy the countryside, watch the birds, walk the trails,

participate in conservation events, BEFORE YOU GO HOME, fill the boot of your car to restock your

fridge and pantry with the abundance of the countryside AND

from the farmers you have met

A Few Big Ideas 63

A Few Big Ideas 64


Re-localize our food system Multicultural foods Invest in post harvest Pay for environmental goods and

services Reconnect eaters and farmers

A Few Big Ideas 65

Pay for Environmental Goods and Services Charlie Huntersmart Farm manager, College Farm Royal Agricultural College at

Cirencester 3,000 acres College Farm

A Few Big Ideas 66

A Few Big Ideas 67

A Few Big Ideas 68

A Few Big Ideas 69

A Few Big Ideas 70

A Few Big Ideas 71



A Few Big Ideas 72

Reconnect eaters and farmers

A Few Big Ideas 73

Homegrown Ontario

A Few Big Ideas 74

A Few Big Ideas 75

A Few Big Ideas 76

A Few Big Ideas 77

A Few Big Ideas 78

A Few Big Ideas 79

A Few Big Ideas 80

A Few Big Ideas 81

A Few Big Ideas 82

Reconnect eaters and farmers

A Few Big Ideas 83


Re-localize our food system Multicultural foods Invest in post harvest Pay for environmental goods and services Reconnect eaters and farmers Other

Process for declaring farmland “Provincially Significant”

Land-based, energy self-sufficient production

A Few Big Ideas 84

Thank You for Your Attention

Plumbline Locavore News A digest of stories, announcements or

website postings about interesting and unique activities and possibilities for re-localizing our food system

To subscribe send email to:

[email protected]

A Few Big Ideas 85

The Context for Action on Local Food Insecurity Waterloo Food Summit November 16, 2009 Victoria Park...

Documents

Transcript of The Context for Action on Local Food Insecurity Waterloo Food Summit November 16, 2009 Victoria Park...