the show begins…

we offer end-to-end creative concepts and solutions that are extensions of brand communication in the

experiential marketing domain: event solutions, brand activations, promotions, launch, conferences,

seminars, awards, retail solutions, branding solutions and films.

we serve our clients across India through our hub offices.

RETAIL SERVICE• Trade & Retail

audits • Mystery shopper

programs• Merchandising• POS/POP

production• Shop-in-shop• Brand shops• ISPs

ACTIVATIONS• Roadshows• Sampling &

demonstration• Mall promotions • School contact

programs• In-shop activations• RWA activation• Corporate contact

programs• HO RE CA

promotions

EVENT SERVICES• Dealer/Trade meets• Product launches• Press conferences• HR conferences• B2B conferences• Exhibitions• Sales conferences• MICE• Internal events• Entertainment events

FILMS & AVs• Product films • Corporate AVs• Marketing and

Sales AVs• Motivational AVs• HR AVs• Documentaries• Demos & walk-

throughs

a young team of directors taking the reign, we boast of close to

60 years of collective experience.the deliverables are dealt under separate business verticals

handled by dedicated teams for turn-key solutions.

led by the creative wizards, strategic geniuses and fiery marketing men, we promise smart solutions backed by engaging experience.our solutions are engaging. And since they are engaging, they’d be entertaining.

Conquered TerritoriesProjects executed

in over 30 cities with over 1000

trade outlets

some names we serve

PHILIPSSTYLE OLYMPICS 2012

OBJECTIVE

To Launch the Brand Ambassador (Kareena Kapoor) and the Hair Care Campaign to the internal sales team.

ACTIVITY

• Re-christened the event as “Philips Style Olympics 2012”• Event started with launch of the teams by unfurling the team flags and the

lighting of the flame which was done outdoors.• Launch of Kareena, marketing presentation and introduction of the retail

elements was done indoors. • An AV was created showcasing the success of the Body Grooming Range.

SCOPE

Delhi – The Mapple

PHILIPSVOGUE VEDA

THE STYLE GUIDE FOR CONSUMERS & HAIR STYLES

OBJECTIVE

To create a style guide which would introduce Kareena’s 4 iconic styles and the way to craft them using Philips products.

ACTIVITY

• The Vogue Veda has been created in 2 formats – a style magazine format and a leaflet format.

• The Vogue Veda is a style magazine which shows ways to style using Philips products , tips on styling and face type Vs. hair styles.

SCOPE

Distribution of the Vogue Veda from retail outlets nationally.

PHILIPS WOW STYLES JUST LIKE THAT

KAREENA CAMPAIGN

OBJECTIVE

To launch the hair care campaign “WOW styles just like that” introducing Kareena as the Brand Ambassador.

ACTIVITY

• FSU created and installed in MT & TT Outlets.• Standees created and installed in MT & TT outlets.• Endcaps, Bay breakers, Bin and Pillar Branding in MT outlets• Reliance Digital Tray & Vijay Sales FSU

SCOPE

North – Delhi, Lucknow, Chandigarh & JaipurWest – Mumbai, Pune, Ahmedabad, Vadodra & Surat.South – Bangalore, Hyderabad & ChennaiEast - Kolkata

PHILIPSMORE STYLES MORE SMILES

RETAIL & MALL ACTIVATION

OBJECTIVE

To extend the “More Styles More Smiles” concept of Philips, about tying up with Smile Foundation and bring it to retail and malls in the festive season.

ACTIVITY

• RETAIL: Design, fabricate and install the Smiley Wall and Smiley Christmas tree.• MALL: Design, fabricate and execute a 2day mall activity with on the spot sales

and TG interactions. Plus there was free demonstrations for the TG also.

SCOPE

RETAIL: Delhi/NCR, Mumbai, Thane, Bangalore, Chennai & Kolkata.

MALL ACTIVATION: Delhi – PromanadeChennai- Express Avenue

SC JohnsonALL OUT ULTRA

RETAIL LAUNCH

OBJECTIVE

To launch ALL OUT –Ultra in Modern Trade outlets.

ACTIVITY

• Designing, fabricating and installing Endcaps in MT and TT outlets.• Designing, fabricating and installing Floorstacks, bin branding & Translites in

MT Outlets.• Designing, fabricating and installing parasites in MT and TT outlets

SCOPE

North – Delhi, Agra, Amritsar, Ludhiana, Jalandhar, Patiala & JaipurWest – Mumbai, Pune, Ahmedabad, Vadodra , Surat, Indore, Nasik & Kolhapur.South – Bangalore, Hyderabad, Vijayawada, Mysore, Mangalore & ChennaiEast - Kolkata

SC JohnsonGLADE

RETAIL VISIBILITY

OBJECTIVE

Merchandising/Retail visibility of GLADE in Modern Trade outlets.

ACTIVITY

For Modern Trade outlet, Designing, fabricating and installing• End caps• FSU• Translites• Trays for Glade testers on End Caps and FSUs

SCOPE

North – Delhi NCR, Amritsar, Ludhiana, Zirakpur, LucknowWest – Mumbai, Pune, Ahmedabad, Vadodara , Surat, Aurangabad & KolhapurSouth – Bangalore, Hyderabad, Mangalore, Vishakhapatnam & ChennaiEast – Kolkata

INDIA FIESTA LATINA 2013

OBJECTIVE

To partner IFL as it’s on-ground production partner that involved concept, production, install and execution for India’s biggest 3-day Latin dance extravaganza- India Fiesta Latina 2013.

ACTIVITY

• Conceptualisation to production for mail stage, all workshop areas, photo -op zones for all the participants and artists with high quality infrastructure and sound.

• All technicals including sound, light and AV for 65 performances including some of the well-known international artists, that lasted 3-days .

• The festival featured the highest level of s theatre style large international stage and ballroom with opening night on the “Red Carpet” theme hosted by Bollywood actor Ashwin Mushran that showcased close to around 20 minded blowing Salsa performances.

• The closing day marked with a Pool Party on MTV Grind theme, with animation and dance workshops in the

Pool on Fiesta Latina theme song with choreographers already shared globally followed by “Night of Colours” theme night showing unique flavours of artists from all over the world coming together.

SCOPE

• Jaypee Greens Sports Complex, Greater Noida

MOEN ARCHITECT MEETS

OBJECTIVE

To conceptualize, design and fabricate the setup for Moen India’s Architects Meets and also execute and manage these events

ACTIVITY• Delivering a concept according to the brand communication – ‘Party The

American Way’• AV projection of TVC. • PPT projection as dignitaries giving presentation.• Registration and maintaining database.• Entertainment- Salsa Performance and stand-up comedian.

SCOPEHotel Taj Hari Mahal, JodhpurUnderdoggs Sports Bar, Gurgaon

HIGHLY-HITACHI EVENT

OBJECTIVE

To conceptualize, design and fabricate the setup for Highly Hitachi and also execute and manage the event.

ACTIVITY

• Registration and maintaining database• AV projection of TVC• Announcement of the new plant at Ahmedabad• PPT projection at Highly Hitachi dignitaries give presentation• Entertainment

SCOPE

Hotel Westin, Mumbai

SAMSUNG GALAXY CAMERA MEDIA LAUNCH

OBJECTIVE

To conceptualise, design, produce and manage the Samsung Galaxy Camera media launch.

ACTIVITY

• Designing the set –up in accordance to deliver the brand communications as per the requirements with an “Out of the Box” concept.

• Delivering speedy custom fabrication and installation solutions.• Delivering an interactive and indulging event flow for the media dignitaries.

SCOPE

New Delhi – The Oberoi

SAMSUNG SUPPLY CHAIN MEET 2012

OBJECTIVE

To design and fabricate the set-up for Samsung SCM Innovation Day and also execute and manage the event.

ACTIVITY

• AV projection of TVC. • PPT projection as Samsung dignitaries give presentation.• Registration and maintaining database.• Award ceremony.• Q&A session.

SCOPE

The Westin, Vatika Ballroom, Gurgaon300 Pax

INTEC AIR CONDITIONERSLaunch Event

OBJECTIVE

To conceptualise, design, produce and manage Intec Air Conditioners launch event.

ACTIVITY

• Designing the set –up in accordance to launch a new brand of Air Conditioners.• Delivering speedy custom fabrication and installation solutions.• Fabricating an innovatiove product display zone.

SCOPE

New Delhi – The Park

YATRA.COMPARTNER’S MEET

OBJECTIVE

To design and fabricate the set-up for Yatra.com partner’s meet – Together We Deliver and also execute and manage the event.

ACTIVITY

• AV projection of TVC. • PPT projection as dignitaries giving presentation.• Registration and maintaining database.• Entertainment- Music and stand-up comedian.

SCOPE

Leela Kempinski, Gurgaon200 Pax

MOENRETAIL STORE BRANDING

OBJECTIVE

To design and fabricate Moen retail stores across the country according to the given brief.

ACTIVITY

• Vanity & Faucet display.

SCOPE

Moen Retail StoreBangalore, Mysore, Jallandhar, Chandigarh & Jaipur

BAGRRY’SWET SAMPLING

OBJECTIVE

To organise and manage wet sampling for Bagrry’s food products across TT outlets.

ACTIVITY

• Wet Sampling station• Promoters to give wet samples• On the spot conversions• Taking feedback and maintaining database

SCOPEDelhi NCR

LUMINOUSEXPRESSIONS

OBJECTIVE

To design and fabricate the product display stands for Eepressions for electrician and sales meets for Luminous.

ACTIVITY

• Designing and fabricating the product display stands• Distribution of kits across Delhi, Ludhiana, Jalandhar• Training of Luminous employees• Instruction demo AV development.

SCOPEDelhi NCR, Ludhiana, Jalandhar, Punjab

BMW CORPORATE CONTACT PROGRAMME

OBJECTIVE

To engage with potential consumers at corporate park generating leads .

ACTIVITY

• Display of BMW -320 D• Lead generation of potential consumers.

SCOPE

NCR –DLF SQUARE (Gurgaon) & LOGIX PARK (Noida)

Meril Life Sciences EXHIBITION STALL AT AICT CONFERENCE 2012

OBJECTIVE

To showcase Meril Life Sciences at the AICT Conference 2012.

ACTIVITY

• Designing creatives• Produce prints• Set up installation

SCOPE

Meril Life Sciences Stall at:8th Asian Interventional Cardiovascular Therapeutics Conference (AICT)The Oberoi, Gurgaon

SC Johnson National Sales Conference 2013

OBJECTIVE

National Sales Conference for Sales team across the country and awards night.

ACTIVITY

• Deriving the theme of this two-day event - “Pledge 2014 – Together as Won”• Grand reception at the hotel, team building activities like drum circle, canvas

painting & acapella• Marketing Show & Tell followed by Gala Awards Night

SCOPE

Delhi – Hilton, Janak Puri

Rockwell AutomationOn the move 2013

OBJECTIVE

National biggest automation exhibition with national level conference on Oil and gas industries with the key note speaker Dr. APJ Abdul Kalam.

ACTIVITY• Designing, conceptualising , fabricating and managing the running of the

exhibit floor of 13000 sq. ft. area• Managing the national conference of Oil and gas industries and felicitating Dr.

APJ Abdul Kalam• Online and offline registration of more than 2500 attendees.• More than 10hands on labs and break out sessions were organized• Planning logistics and electricals for all the automation exhibits

SCOPE

Gurgaon- Hotel Leela Kempinski

Rockwell AutomationIndia Kick-Off 2013

OBJECTIVENational internal meet for kick- off year 2014

ACTIVITY• Designing, conceptualising , fabricating and managing the running of the 3 day

event• More than 3 hands on labs and break out sessions were organized• Planning logistics and electricals for all the automation exhibits• Organizing rewards and recognition

SCOPE

Delih- The Grand, Vasant Kunj

IN MEDIA…

September, 2012 issue

October, 2012 issue

February 2013 issue

India Fiesta Latina, 2013

The Circus Entertainment Pvt LtdB-63, Lower Ground Floor,

Kalkaji, New Delhi – 110019(t): +91 11 26440090-91(e): mailus@thecircus.in

(w): http://www.thecircus.in

…let the show begin