Post on 26-Jun-2015
description
Full Service Ecommerce Agency
We help our customers be more successful online
Today’s retail consumer is
changing
1st wave
“Any customer can have a car painted any colour that he wants
so long as it is black.”
(Henry Ford, 1909)
2nd wave
“I Want It Now”
But what do these
consumers want?
Mobile devices
Showrooming
Social media
Peer reviews
The distinction between online & offline is no
longer clear
Say hello to Generation Z…
They are the ‘digital natives’
They have never known a life without
They are more comfortable talking online than they are
face-to-face
Social media and digital communication is part of their
daily life
Are you part of the
conversation?
What does this mean?
Consumer powermeans power to the people
The ones that didn’t make it
“It is not the strongest of the species
that survives, nor the most intelligent
that survives. It is the one that is the
most adaptable to change.”
(Charles Darwin)
Back to basics
Why should I buy from
you?
Can you answer these questions?
1. Who are you and what do you do?
2. What problem do you solve?
3. How are you different?
4. Why should I buy from you?
Do you know who I
am?
Julia, 32
Are you relevant?
Engage with your audience
Make it easy for them to buy from you
Retail Is Changing…
Are you ready?
Thank YouYou can also register to receive our regular retail
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