The Changing Face of Today's Retail Consumer
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Full Service Ecommerce Agency
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Consumers are becoming increasingly empowered and now often demand when and how they buy from retail businesses. This presentation will examine exactly how the face of today’s retail consumer is changing, what that means to retailers both on and offline and how retailers can embrace these changes to the advantage of their business.
Transcript of The Changing Face of Today's Retail Consumer
Full Service Ecommerce Agency
We help our customers be more successful online
Today’s retail consumer is
changing
1st wave
“Any customer can have a car painted any colour that he wants
so long as it is black.”
(Henry Ford, 1909)
2nd wave
“I Want It Now”
But what do these
consumers want?
Mobile devices
Showrooming
Social media
Peer reviews
The distinction between online & offline is no
longer clear
Say hello to Generation Z…
They are the ‘digital natives’
They have never known a life without
They are more comfortable talking online than they are
face-to-face
Social media and digital communication is part of their
daily life
Are you part of the
conversation?
What does this mean?
Consumer powermeans power to the people
The ones that didn’t make it
“It is not the strongest of the species
that survives, nor the most intelligent
that survives. It is the one that is the
most adaptable to change.”
(Charles Darwin)
Back to basics
Why should I buy from
you?
Can you answer these questions?
1. Who are you and what do you do?
2. What problem do you solve?
3. How are you different?
4. Why should I buy from you?
Do you know who I
am?
Julia, 32
Are you relevant?
Engage with your audience
Make it easy for them to buy from you
Retail Is Changing…
Are you ready?
Thank YouYou can also register to receive our regular retail
insight newsletter
Contact us at www.metakinetic.comOr tweet us @metakinetic
Copyright © 2013 Metakinetic Ltd. All Rights Reserved
