The Challenge of Cross-Media Marketing

MEDIA COMPATIBILITY

THE CHALLENGE: EFFECTIVE MARKETING• Marketing confusion and fear of how best to market products,

services - even businesses - across platforms.

• Lifestyle clusters reveal new ways of understanding.

• Which media work best together? It’s based on the consumer.

LIFESTYLE CLUSTERS - PODCASTING

LIFESTYLE CLUSTERS – PODCASTING/RADIO

PODCASTING CONTENT ORIGINAL VS DUPLICATED

LIFESTYLE CLUSTERS – PODCASTING & INTERNET RADIO

LIFESTYLE CLUSTERS – PODCASTING & INTERNET RADIO 2

LIFESTYLE CLUSTERS – PODCASTING & SOCIAL MEDIA

LIFESTYLE CLUSTERS – RADIO & INTERNET RADIO

DAVE VAN DYKE

PresidentBridge Ratings

dvd@bridgeratings.com

323.696.0967