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The Challenge of Cross-Media Marketing MEDIA COMPATIBILITY.
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The Challenge of Cross-Media Marketing MEDIA COMPATIBILITY
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Transcript of The Challenge of Cross-Media Marketing MEDIA COMPATIBILITY.
The Challenge of Cross-Media Marketing
MEDIA COMPATIBILITY
THE CHALLENGE: EFFECTIVE MARKETING• Marketing confusion and fear of how best to market products,
services - even businesses - across platforms.
• Lifestyle clusters reveal new ways of understanding.
• Which media work best together? It’s based on the consumer.
LIFESTYLE CLUSTERS - PODCASTING
LIFESTYLE CLUSTERS – PODCASTING/RADIO
PODCASTING CONTENT ORIGINAL VS DUPLICATED
LIFESTYLE CLUSTERS – PODCASTING & INTERNET RADIO
LIFESTYLE CLUSTERS – PODCASTING & INTERNET RADIO 2
LIFESTYLE CLUSTERS – PODCASTING & SOCIAL MEDIA
LIFESTYLE CLUSTERS – RADIO & INTERNET RADIO
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