Amanda CowanFarmhouse Delivery

@liquidgoldapp

Goal:Retention

Talk to Users

User Says:I want to

compare recipes

CNET Style

Development Says:That will take 3

weeks

I Say:Let’s MVP it

Organization Says:We Don’t Do That to

Our Users

#1Make Your Case

with Data

Cost SavingsButton Prototype

VS

2 days 3 weeks

Only A Few People See It

5% for10 days

Ghost of Red Herrings Past41% said they wanted it

66x the number of people that actually use it

#2Collaborate on

Design & Success Metrics

#3Iterate

Did you hear about the button?