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Jelly button growth Case study / Ron Rajwan
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Transcript of Jelly button growth Case study / Ron Rajwan
JELLIES BASED IN FOUNDED IN
HALF OF MY FACE
Ron Rejwan/ CTO Mor Shani/ Co-founder Alon Lev/ CIO Moti Novo/ CCO Ron Saranga/ CEO
Soft launch Pirate Kings
Round A investment
Soft LaunchBoard KingsPrototype Game #3 & #4
HamutzimStudio
Cash KingReleased
Hamutzim Studio&
Jono Games
Jono Games
2006 2007 20092012 2013 2014 2015 20165 Employees 6 Employees 21 Employees 80+ Employees41 Employees
7/2011
Be the leader in entertaining friends, family and the rest of the galaxy through our unique game experience.
Our GamesCasual & Free to play games
Product-centric: Innovative, original, enjoyable to play (don’t spam, fluid gameplay, be honest)
Mingle Play: the unique combination of single player & multiplayer which enables people to play with their friends with ease. This is the critical factor for our viral growth.
Aimed to recreate the feeling of playing console games with friends; but in the mobile space.
Revenue model: “freemium” is free-to-play, but with the ability to do in-app purchases for extra energy or prizes.
Pirate KingsSuccess
● Do what you know best● Focus on making an amazing product that
you will want yourself● Think about the business end from day
one● Marketing (and UA specifically) is
incredibly expensive; try to find your own space
● An amazing product for some people, is x100 better than a mediocre product for everyone
Follow our social media
Ron RejwanCTO & Co-founder