Post on 30-Oct-2014
description
The Business Model Journey Unbundling Searcus, creating Hoosh
Inventor & entrepreneur
The journey begins
Search Marketing
Building Relationships
Creating results
A bundled businessSEO & SEM
People
Search Intelligence
Local Search
Trying to do everything!
Deliver consulting
Innovate new products
Building Technology
Breaking things up!
Consulting
Technology
On pause: People & Local
Why I had to unbundle?Employee profiles
Minimize risk
Channel conflicts
Attracting investors
The business model journey
2010
2010 - late
2011
2012
2013
No data – Hourly rates – No scalability
Some data – Hourly rates – No scalability
Data Driven Consulting - Some scalability
Business is Unbundled and Hoosh is Born
100% scalable marketing intelligence
2013 Dedicated Search Marketing Agency
Adding Searcus to Canvas
Key partners Key activities Value proposition Customer relationships
Customer segments
Key resources Channels
Cost structure Revenue streams
The Business Model Canvas: Searcus
Online oriented business
Key account management
Sales force
Word of mouth
Ad hoc consulting
assignments
Monthly retainer
People
Technologies
Get more clients.
Sell more.
People.
Optimize use of marketing budgets.
External freelance experts
Create growth for our clients.
Methodology & experience
12
Competitive Intelligence &
Market Research
13
Based on
BIG DATAFrom
Google!
14
20 million new lines in our database every day
Just passed..2.000.000.000
15
We believe that online visibility is a strong
indicator for general market position.
16
Especially if you expect to be in business also in 4-5
years from now!
17
We help you better understand your online
business landscape!
Adding Hoosh to Canvas
Key partners Key activities Value proposition Customer relationships
Customer segments
Key resources Channels
Cost structure Revenue streams
The Business Model Canvas: Hoosh
Agencies
Online oriented business
Subscription fees
Usage fee
Online sales
Sales force
Partner technologies
Key Account Management
Make more and better pitches. Win
more deals.
Benchmark your online business
performance. Know your competitors.
Personal assistance
Self-service
Partner Agencies
Data
Human Resources
Platform & feature
development
Data providers
Developers
University and
Research Institutes
People Sales & marketing
Data sources
21
What was then one company with 18
employees is now two companies with 32
employees!
HOOSH Technology SAViale Cassarate 6 6900 LuganoSwitzerlandwww.hoosh.com