Internet Lead Management

Qualifying and Nurturing Leads

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Email - Josh@videoscience.com

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Agenda What is Lead Management

How To Attract Leads

How To Capture Leads

How To Nurture Leads

Most Important Concept

Leads are your inventory

You must manage them

5 Steps to Your Goal

Identify Prospects

Convert Strangers to Friends

Convert Friends into Fans

Convert Fans into Contacts

Convert Contacts into Customers

Internet Lead Management

Not a sales funnel

All about nurturing

Creating sales

opportunities

What Do You See

Analogy - TV

Attracting Leads

Create Content

– Educational

– Interest

– Preference

The water in the pipe!

Capturing Leads

Build a central database - spreadsheet

Encourage Contact

Trade information for contact information

Scoring – Which leads are more important

Nurturing Leads

Why do you need to nurture?

– 80% of unqualified leads buy within 2 years

How do you nurture leads

Which tools do I use?

Measurement

How much money did you spend?

How many leads did you generate

How many sales did you generate

New Product Offering

Automated Social Media Marketing

Custom Content Creations

Search Engine Optimized Video Series

Thank you!

Questions?