The Art and Science of Ad Extensions on Bing Ads

Post on 21-Jan-2018

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Transcript of The Art and Science of Ad Extensions on Bing Ads

https://aka.ms/aasadextensions

Today’s Webcast Speakers

Stein BroederContent Marketing Manager

Bing Ads, Microsoft

@steinbroeder

Eugene GoldenshteynSr. Product Marketing Manager

Bing Ads, Microsoft

linkedin.com/in/eugenegoldenshteyn/

Joe MartinezSenior Manager, Paid Media &

Community

Granular Marketing

@MilwaukeePPC

Special Guest Speaker

Lee GoldbergCo-Founder and Partner,

Marketing & Strategy

Vector Media Group

@VectorLee

Special Guest Speaker

+ ClicksVisibility

Why extensions?

Contoso.comContoso.com

Why extensions?

Contoso.comContoso.com

Contoso.com

Ad ExtensionsCTR performance increases with incremental ad extension adoption up to text ad +3 extensions

Ad ExtensionsThe combination of Enhanced Site Links as well as ESL +2 extensions and +1 extension yielded the best results

Webcasts to help you learn.

Bingads.com/webcasts

For the full presentation*, register for the on-demand webcast here:

https://aka.ms/aasadextensions

*Check out the Resource List in the webcast console to download the full presentation.

What’s new in Bing Ads?

https://aka.ms/newatbingads

https://bingads.com/feedback