Post on 05-Feb-2020
THE AMAZING SPIDER-MAN 2: RISE OF ELECTRO
TRAILER LAUNCH REPORTBRAZIL
Stats from the first 24 hours after the launch
TASM2 Intl’ Trailer B (Enemies) – Subtitled Version on YouTubehttp://www.youtube.com/watch?v=tbYCOlR_Wsc
Video stats in the first 24h
• 119,259 views• 1,920 Likes• 19 Dislikes• 184 Comments
TASM2 Intl’ Trailer B (Enemies) – Subtitled Version – Post on Facebookhttp://www.youtube.com/watch?v=tbYCOlR_Wsc
Post stats in the first 24h
• 5,752 Likes• 3,346 Shares• 625 Comments
TASM 2 vs Captain AmericaUpdated Stats
January 9th, 2014
TASM2 Intl’ Trailer B (Enemies)Subtitled version Dubbed version
TASM 2 Intl’ Trailer D (Plan)Subtitled version Dubbed version
Total Trailer B (Enemies) – 497,284 views
Total Trailer D (Plan) - 52,262 views
Total TASM 2 Trailers Views on Sony and Marvel YouTube Channels
549,546 views
TOTAL VIEWS OF THE TRAILER ON YOUTUBE
Subtitled version
Captain America - The Winter Soldier (Teaser Trailer)Subtitled version Dubbed version
Total Tease Trailer – 307,999 views
TOTAL VIEWS OF THE TRAILER ON YOUTUBE
TASM 2 Trailer B (Enemies) hit more views than Captain America The Winter Soldier Teaser Trailer on Youtube
with less time on air.
Audience ReactionUpdated Stats
January 9th, 2014
AUDIENCE REACTION ON YOUTUBE
TASM2 Intl’ Trailer B (Enemies)Subtitled version Dubbed version
TASM 2 Intl’ Trailer D (Plan)Subtitled version Dubbed version
Total Likes – 5,001Total Dislikes – 62
Subtitled version
Total Likes – 1,200Total Dislikes – 9
Captain America - The Winter Soldier (Teaser Trailer)Subtitled version Dubbed version
Total Likes – 1,132Total Dislikes – 16
Both versions of the TASM 2 trailer (Enemies and Plan) hit more likes
on Youtube than Captain America The Winter
Soldier Teaser Trailer.
Facebook (Negative)With all those villains how many years this film will last? And the eyes of the spider is looking too “cartoon”
Facebook (Positive 3 VILLAINS IN ONE MOVIE? I've seen it happening before and it did not work ..... but this time, they rock!
Facebook (Positive)“Sorry for the delay, I was stuck in traffic” LOLOLOLOL…Classic from Peter Parker!
YouTube (Positive)Finally they’re doing justice to the legacy of the comic Spider... : D
YouTube (Positive)If the movie turns half of what is the trailer, this is going to be amazing!!!
We can find all type of opinions, but the overall reaction is positive.People like the action, the villains, and most of the audience are saying that this movie should be better than the first.
We can find some people afraid about having 3 villains in the same movie.The younger audience seems to prefer the trailer PLAN.
Facebook (Positive) Man, I liked more the trailer 2 now (refering to the PLAN trailer). Let’s see if the next trailer will surprise me
AUDIENCE REACTION OVERALL
One Sony Support
Brazilian Movie Facebook Pagehttps://www.facebook.com/EspetacularHomemAranha
SPRI Brasil - Facebook Pagehttps://www.facebook.com/SonyPicturesBrasil
SPHE Brasil - Facebook Pagehttps://www.facebook.com/SonyPicturesHEBrasil
Sony Spin Brasil - Facebook Pagehttps://www.facebook.com/SonySpinBR
Sony Spin Brasil - Websitehttp://br.sonyspin.com/v%C3%ADdeos/mais/o-espetacular-homem-aranha-2-ameaca-de-electro
Sony Entertainment Television Brasil - Facebook Pagehttps://www.facebook.com/CanalSonyBR
Sony Entertainment Television Brasil - Websitehttps://br.canalsony.com/v%C3%ADdeos/mais/o-espetacular-homem-aranha-2-ameaca-de-electro
Sony Entertainment Television Brasil - Twitterhttps://twitter.com/canalsony
Crackle Brasil - Facebook Pagehttps://www.facebook.com/cracklebrasil
Sony Music Brasil - Facebook Pagehttps://www.facebook.com/sonymusicbrasil
Sony Music Brasil – Twitter Pagehttps://twitter.com/sonymusic
AXN Brasil - Websitehttp://br.axn.com/v%C3%ADdeos/mais/o-espetacular-homem-aranha-2-ameaca-de-electro
Disney/Marvel Support
Marvel Brasil – Trailer Page on Marvel’s Websitehttp://www.marvelbrasil.com/videos/o-espetacular-homem-aranha-2
Marvel Brasil – 728x90 and 300x250 Ads on Marvel’s Websitehttp://www.marvelbrasil.com/
Marvel Brasil – Facebook Pagehttps://www.facebook.com/MarvelBR
Post stats in the first 24h• 6,220 Likes• 2,340 Shares• 283 Comments
Marvel Brasil – YouTube Channel Headerhttp://www.youtube.com/BRAMarvel
Online Editorial Coverage
UOLhttp://cinema.uol.com.br/noticias/redacao/2013/12/05/veja-o-1-trailer-de-o-espetacular-homem-aranha-a-ameaca-de-electro.htm
Yahoo Brasilhttp://br.cinema.yahoo.com/noticias/espetacular-homem-aranha-2-ganha-primeiro-trailer-132800064.html
Globo.com – G1http://g1.globo.com/pop-arte/cinema/noticia/2013/12/assista-ao-primeiro-trailer-de-o-espetacular-homem-aranha-2.html
Info Abrilhttp://info.abril.com.br/noticias/cultura-nerd/2013/12/o-primeiro-trailer-do-espetacular-homem-aranha-a-ameaca-electro.shtml
Papel Pophttp://papelpop.com/2013/12/saiu-o-primeiro-trailer-de-o-espetacular-homem-aranha-2-corre-pra-ver/
Judãohttp://www.judao.com.br/cinema/17-detalhes-novo-trailer-de-o-espetacular-homem-aranha-2-que-voce-pode-nao-ter-percebido/
Adoro Cinemahttp://www.adorocinema.com/noticias/filmes/noticia-104701/
Omeletehttp://omelete.uol.com.br/o-espetacular-homem-aranha-2/cinema/o-espetacular-homem-aranha-ameaca-de-electro-assista-ao-trailer-do-filme/
Cine Clickhttp://www.cineclick.com.br/falando-em-filmes/noticias/o-espetacular-homem-aranha-2-ganha-primeiro-trailer
Gameloft Brasil – Facebook Pagehttps://www.facebook.com/GameloftBrasil
Thanks!