THE AMAZING SPIDER-MAN 2: RISE OF ELECTRO

TRAILER LAUNCH REPORTBRAZIL

Stats from the first 24 hours after the launch

TASM2 Intl’ Trailer B (Enemies) – Subtitled Version on YouTubehttp://www.youtube.com/watch?v=tbYCOlR_Wsc

Video stats in the first 24h

• 119,259 views• 1,920 Likes• 19 Dislikes• 184 Comments

TASM2 Intl’ Trailer B (Enemies) – Subtitled Version – Post on Facebookhttp://www.youtube.com/watch?v=tbYCOlR_Wsc

Post stats in the first 24h

• 5,752 Likes• 3,346 Shares• 625 Comments

TASM 2 vs Captain AmericaUpdated Stats

January 9th, 2014

TASM2 Intl’ Trailer B (Enemies)Subtitled version Dubbed version

TASM 2 Intl’ Trailer D (Plan)Subtitled version Dubbed version

Total Trailer B (Enemies) – 497,284 views

Total Trailer D (Plan) - 52,262 views

Total TASM 2 Trailers Views on Sony and Marvel YouTube Channels

549,546 views

TOTAL VIEWS OF THE TRAILER ON YOUTUBE

Subtitled version

Captain America - The Winter Soldier (Teaser Trailer)Subtitled version Dubbed version

Total Tease Trailer – 307,999 views

TOTAL VIEWS OF THE TRAILER ON YOUTUBE

TASM 2 Trailer B (Enemies) hit more views than Captain America The Winter Soldier Teaser Trailer on Youtube

with less time on air.

Audience ReactionUpdated Stats

January 9th, 2014

AUDIENCE REACTION ON YOUTUBE

TASM2 Intl’ Trailer B (Enemies)Subtitled version Dubbed version

TASM 2 Intl’ Trailer D (Plan)Subtitled version Dubbed version

Total Likes – 5,001Total Dislikes – 62

Subtitled version

Total Likes – 1,200Total Dislikes – 9

Captain America - The Winter Soldier (Teaser Trailer)Subtitled version Dubbed version

Total Likes – 1,132Total Dislikes – 16

Both versions of the TASM 2 trailer (Enemies and Plan) hit more likes

on Youtube than Captain America The Winter

Soldier Teaser Trailer.

Facebook (Negative)With all those villains how many years this film will last? And the eyes of the spider is looking too “cartoon”

Facebook (Positive 3 VILLAINS IN ONE MOVIE? I've seen it happening before and it did not work ..... but this time, they rock!

Facebook (Positive)“Sorry for the delay, I was stuck in traffic” LOLOLOLOL…Classic from Peter Parker!

YouTube (Positive)Finally they’re doing justice to the legacy of the comic Spider... : D

YouTube (Positive)If the movie turns half of what is the trailer, this is going to be amazing!!!

We can find all type of opinions, but the overall reaction is positive.People like the action, the villains, and most of the audience are saying that this movie should be better than the first.

We can find some people afraid about having 3 villains in the same movie.The younger audience seems to prefer the trailer PLAN.

Facebook (Positive) Man, I liked more the trailer 2 now (refering to the PLAN trailer). Let’s see if the next trailer will surprise me

AUDIENCE REACTION OVERALL

One Sony Support

Brazilian Movie Facebook Pagehttps://www.facebook.com/EspetacularHomemAranha

SPRI Brasil - Facebook Pagehttps://www.facebook.com/SonyPicturesBrasil

SPHE Brasil - Facebook Pagehttps://www.facebook.com/SonyPicturesHEBrasil

Sony Spin Brasil - Facebook Pagehttps://www.facebook.com/SonySpinBR

Sony Spin Brasil - Websitehttp://br.sonyspin.com/v%C3%ADdeos/mais/o-espetacular-homem-aranha-2-ameaca-de-electro

Sony Entertainment Television Brasil - Facebook Pagehttps://www.facebook.com/CanalSonyBR

Sony Entertainment Television Brasil - Websitehttps://br.canalsony.com/v%C3%ADdeos/mais/o-espetacular-homem-aranha-2-ameaca-de-electro

Sony Entertainment Television Brasil - Twitterhttps://twitter.com/canalsony

SEL Brasil - Facebook Pagehttps://www.facebook.com/SonyBrasil

Crackle Brasil - Facebook Pagehttps://www.facebook.com/cracklebrasil

Sony Music Brasil - Facebook Pagehttps://www.facebook.com/sonymusicbrasil

Sony Music Brasil – Twitter Pagehttps://twitter.com/sonymusic

AXN Brasil - Websitehttp://br.axn.com/v%C3%ADdeos/mais/o-espetacular-homem-aranha-2-ameaca-de-electro

Disney/Marvel Support

Marvel Brasil – Trailer Page on Marvel’s Websitehttp://www.marvelbrasil.com/videos/o-espetacular-homem-aranha-2

Marvel Brasil – 728x90 and 300x250 Ads on Marvel’s Websitehttp://www.marvelbrasil.com/

Marvel Brasil – Facebook Pagehttps://www.facebook.com/MarvelBR

Post stats in the first 24h• 6,220 Likes• 2,340 Shares• 283 Comments

Marvel Brasil – YouTube Channel Headerhttp://www.youtube.com/BRAMarvel

Online Editorial Coverage

UOLhttp://cinema.uol.com.br/noticias/redacao/2013/12/05/veja-o-1-trailer-de-o-espetacular-homem-aranha-a-ameaca-de-electro.htm

Yahoo Brasilhttp://br.cinema.yahoo.com/noticias/espetacular-homem-aranha-2-ganha-primeiro-trailer-132800064.html

Globo.com – G1http://g1.globo.com/pop-arte/cinema/noticia/2013/12/assista-ao-primeiro-trailer-de-o-espetacular-homem-aranha-2.html

Info Abrilhttp://info.abril.com.br/noticias/cultura-nerd/2013/12/o-primeiro-trailer-do-espetacular-homem-aranha-a-ameaca-electro.shtml

Papel Pophttp://papelpop.com/2013/12/saiu-o-primeiro-trailer-de-o-espetacular-homem-aranha-2-corre-pra-ver/

Judãohttp://www.judao.com.br/cinema/17-detalhes-novo-trailer-de-o-espetacular-homem-aranha-2-que-voce-pode-nao-ter-percebido/

Adoro Cinemahttp://www.adorocinema.com/noticias/filmes/noticia-104701/

Omeletehttp://omelete.uol.com.br/o-espetacular-homem-aranha-2/cinema/o-espetacular-homem-aranha-ameaca-de-electro-assista-ao-trailer-do-filme/

Cine Clickhttp://www.cineclick.com.br/falando-em-filmes/noticias/o-espetacular-homem-aranha-2-ganha-primeiro-trailer

Gameloft Brasil – Facebook Pagehttps://www.facebook.com/GameloftBrasil

Thanks!