T H E A G E N C Y M E R C U R I A L
SOLVE HUMAN PROBLEMS (and fade into the background)
-not-
BUILD TRANSPARENCY & OPENNESS
(and sell on excellence)
-not-
CATALYZE SOCIAL EVOLUTION (that would be impossible for individuals to address)
-not-
STIMULATE OPEN COMMUNITIES (internally and externally)
-not-
IT’S GETTING IT RIGHT.
USER EXPERIENCE
ITERATE LIKE HELL
PLATFORMS THAT CAN EVOLVE
SOLVE HUMAN PROBLEMS
BUILD TRANSPARENCY & OPENNESS
CATALYZE SOCIAL EVOLUTION
STIMULATE COMMUNITIES
RABIDLY
DEDICATED
the value of the evolutionary approach is proportional to the
scale of the campaign.
-therefore-
I N S I G H T
experimental approaches require an understanding of failure
as opportunity and a focus on iterative improvement.
-therefore-
I N S I G H T
larger companies/brands want robust custom, project-based
solutions
-therefore-
I N S I G H T
MARKETING CONSULTANCY
IT LOOKS LIKE
CAMPAIGNS
PRODUCTS
PROJECT ENGAGEMENTS
FAST & LIGHT
P U R P O S E
TO MAKE MARKETING ABOUT TRANSPARENCY (not
advantage), SALES ABOUT SOLUTIONS (not quotas), AND BUSINESS ABOUT CONSUMERS (not stakeholders).
OBSERVE | ORIENT | DECIDE | ACT | MEASURE
WE DO NOT PLAY IT SAFE.
M E T H O D
TRANSPARENCY | PROTOTYPING | ADAPTATION | ITERATION | RADIATION
OPEN SYSTEMS ARE BETTER
PROTOTYPINGSHORT FEEDBACK LOOPS
ADAPTIVE
T O O L K I T
HUMILITY | IDEALISM | INSIGHT | INTELLIGENCE | CREATIVITY
ADVENTURERS
T E A M
SO FAR
T R A C T I O N
FASTER THAN ANYONE EVER HAS BEFORE.
T R A C T I O N
BIG CAMPAIGN PROJECTS.